or


[08/14/08 - 02:52 PM]
Olympics Continues to Score for NBC Universal with 174 Million Total Viewers
NBC spins the numbers for Wednesday, August 13.

[via press release from NBC]

OLYMPICS CONTINUES TO SCORE FOR NBC UNIVERSAL WITH 174 MILLION TOTAL VIEWERS

Beijing Olympics Pacing Ahead of Athens in Every Measurement

Cable Nets Show Significant Increases

BEIJING -Aug. 15, 2008 - After six days of coverage NBC has reached 174 million total viewers, 30.8 million average viewers and a rating of 17.6 rating/30 share, each posting gains compared to Athens in 2004. Additionally NBC Universal's cable networks are showing significant increases and Tuesday's TAMi reaches 105 Million.

� Through six days NBCU has attracted 174 million total viewers, nearly15 million more than the first six days for Athens (159 million).

� NBC's Beijing Olympic six-day average primetime viewership is 30.8 million, more than four million ahead of Athens in 2004 (26.2 million). The national rating average of 17.6/30 is the best primetime rating through the first Wednesday for a non-U.S. Summer Olympics since Barcelona in 1992 (18.3/34) and is a 12 percent jump from Athens in 2004 (15.7/27).

� Wednesday night garnered 72 million total viewers in primetime and 27.7 million average viewers, just off of the comparable night in Athens (28.4) when Paul Hamm took the controversial gold medal in the Men's Gymnastics All-Around. The night earned a 16.7 rating/28 share, just a three percent decline (17.3/29).

CABLE NETS POST GAINS: The total viewership for NBC Universal's cable networks has reached 56 million viewers through the first five days of the games for an increase of 33 percent compared with Athens in 2004 and a jump of 74% above the comparable times in 2007.

USA: Coverage on USA Network (2 a.m. - 2 p.m.) is averaging more than 1 million viewers (1.044) up 23 percent compared to the Athens games in 2004 and a gain of 42 percent above comparable time periods in 2007.

MSNBC: Coverage on MSNBC (5 a.m. - 5 p.m.) is averaging 649,000 viewers, up 27 percent compared with Athens in 2004 and more than double comparable time periods in 2007 (+133 percent).

CNBC: Coverage on CNBC (5:00-8:00 p.m.) is averaging 638,000 viewers, a gain of six percent compared with Athens and 168 percent above comparable time periods in 2007 (+259 percent).

Oxygen: This is Oxygen's first time as a home for Olympics coverage. An average of 713,000 viewers are tuning in for its 6-8 p.m. coverage - it's best ever performance in the time period and a gain of 236 percent over the comparable time periods in 2007.

TAMI FOR TUESDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Tuesday, Aug. 12:

Tuesday, Aug. 12: 105.0 million

TV: 96.8 million, ONLINE: 7.7 million, MOBILE: 472k, TV VOD: 17k

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.0 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[06/22/18 - 08:25 AM]
Thursday's Broadcast Ratings: CBS Repeats Top Original Competition
The Eye wins the night in total viewers, shares the adults 18-49 crown with FOX.

[06/21/18 - 02:02 PM]
New Season of Travel Channel's "Ghost Adventures" Kicks Off with Record-Setting Ratings
Travel Channel further spins the numbers for Saturday, June 16.

[06/21/18 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, Gordon Ramsay Lead Demo Race
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[06/20/18 - 09:55 AM]
Freeform's "Marvel's Cloak & Dagger" Spikes to a New Series High on Its 3rd Telecast in Women 18-34
Freeform further spins the numbers for Thursday, June 14.

[06/20/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily wins the night among adults 18-49 and total viewers.

[06/19/18 - 03:06 PM]
The 2018 "MTV Movie & TV Awards" Scores Double Digit Increase with 3.371 Million Total Viewers
MTV spins the numbers for Monday, June 18.

[06/19/18 - 01:41 PM]
Hallmark Movies & Mysteries' First Annual "Summer of Mystery" Kicks Off on a High Note
Hallmark Channel spins the numbers for the weeks of May 28-June 17.

[06/19/18 - 09:14 AM]
FOX Sports' Presentation of 2018 U.S. Open Championship Is Most-Watched U.S. Open Since 2015
FOX Sports spins the numbers for its coverage to date.

[06/19/18 - 08:12 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off Competition
The Alphabet takes home top honors in total viewers and adults 18-49.

[06/18/18 - 08:20 AM]
Sunday's Broadcast Ratings: ABC Holds Onto Top Spots with Game Show Lineup
The Alphabet wins the evening in both total viewers and adults 18-49.

[06/17/18 - 08:42 AM]
Saturday's Broadcast Ratings: "Jurassic Park" Tops Adults 18-49 for NBC
The Peacock's telecast of the 1993 film leads the night in demos.

[06/16/18 - 08:28 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
Said duo edges a low key evening among adults 18-49.

[06/15/18 - 02:26 PM]
E!'s "Total Bellas" Hits Series High in All Key Demos Pulling in Over 1 Million Total Viewers Pacing Toward Its Biggest Season Yet
E! further spins the numbers for Sunday, June 10.

[06/15/18 - 08:23 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers with Repeat Lineup
The Eye also shares the adults 18-49 with ABC and FOX.

[06/14/18 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Edges NBC in Tight Demo Race
The premiere of "Gordon Ramsay's 24 Hours to Hell & Back" sparks FOX to the top spot among adults 18-49.