or


[08/14/08 - 02:52 PM]
Olympics Continues to Score for NBC Universal with 174 Million Total Viewers
NBC spins the numbers for Wednesday, August 13.

[via press release from NBC]

OLYMPICS CONTINUES TO SCORE FOR NBC UNIVERSAL WITH 174 MILLION TOTAL VIEWERS

Beijing Olympics Pacing Ahead of Athens in Every Measurement

Cable Nets Show Significant Increases

BEIJING -Aug. 15, 2008 - After six days of coverage NBC has reached 174 million total viewers, 30.8 million average viewers and a rating of 17.6 rating/30 share, each posting gains compared to Athens in 2004. Additionally NBC Universal's cable networks are showing significant increases and Tuesday's TAMi reaches 105 Million.

� Through six days NBCU has attracted 174 million total viewers, nearly15 million more than the first six days for Athens (159 million).

� NBC's Beijing Olympic six-day average primetime viewership is 30.8 million, more than four million ahead of Athens in 2004 (26.2 million). The national rating average of 17.6/30 is the best primetime rating through the first Wednesday for a non-U.S. Summer Olympics since Barcelona in 1992 (18.3/34) and is a 12 percent jump from Athens in 2004 (15.7/27).

� Wednesday night garnered 72 million total viewers in primetime and 27.7 million average viewers, just off of the comparable night in Athens (28.4) when Paul Hamm took the controversial gold medal in the Men's Gymnastics All-Around. The night earned a 16.7 rating/28 share, just a three percent decline (17.3/29).

CABLE NETS POST GAINS: The total viewership for NBC Universal's cable networks has reached 56 million viewers through the first five days of the games for an increase of 33 percent compared with Athens in 2004 and a jump of 74% above the comparable times in 2007.

USA: Coverage on USA Network (2 a.m. - 2 p.m.) is averaging more than 1 million viewers (1.044) up 23 percent compared to the Athens games in 2004 and a gain of 42 percent above comparable time periods in 2007.

MSNBC: Coverage on MSNBC (5 a.m. - 5 p.m.) is averaging 649,000 viewers, up 27 percent compared with Athens in 2004 and more than double comparable time periods in 2007 (+133 percent).

CNBC: Coverage on CNBC (5:00-8:00 p.m.) is averaging 638,000 viewers, a gain of six percent compared with Athens and 168 percent above comparable time periods in 2007 (+259 percent).

Oxygen: This is Oxygen's first time as a home for Olympics coverage. An average of 713,000 viewers are tuning in for its 6-8 p.m. coverage - it's best ever performance in the time period and a gain of 236 percent over the comparable time periods in 2007.

TAMI FOR TUESDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Tuesday, Aug. 12:

Tuesday, Aug. 12: 105.0 million

TV: 96.8 million, ONLINE: 7.7 million, MOBILE: 472k, TV VOD: 17k

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.0 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.