or


[08/14/08 - 11:06 AM]
Olympics on Track to Be Biggest Multi-Platform Sporting Event Ever
NBC spins the digital numbers for the Olympics to date.

[via press release from NBC]

OLYMPICS ON TRACK TO BE BIGGEST MULTI-PLATFORM SPORTING EVENT EVER

Almost 25 million uniques users online, nearly 25 million video streams and close to 3 million mobile visits

BEIJING -Aug. 14, 2008 - After just five days, the Beijing Olympics is shaping up to become the biggest multi-platform sports event of all time. To date, NBCOlympics.com on MSN has set records for uniques, page views and streams, with nearly 25 million uniques users having visited the site, viewing 456 million pages watching close to 22 million video streams.* In addition, nearly 3 million visits have been made to Games through NBCOlympics.com's mobile WAP and other VOD offerings. All of this combined with the unprecedented television ratings on both the Network and cable properties, means that the Beijing Olympics on track to be a historic, multi-platform Sports programming event.

"These record numbers validate our multiplatform strategy. They drive viewers to share in the Olympic experience on network television in record numbers," said Gary Zenkel, President, NBC Olympics. "And as a result of this unprecedented digital effort, consumers have a destination to watch thousands of hours of video and relive the great moments of these Olympics."

Additional digital highlights include:

� NBCOlympics.com on MSN attracts over 6 million users daily, who have already watched nearly 3.5 million hours of video content. On average, users are staying close to 15 minutes per visit and spend 20 minutes when consuming video.

� Since the beginning of the Beijing Games, NBCOlympics.com on MSN has ranked #1 in the Sports category based on share of page views according to Hitwise.

� Video consumption is robust. Nearly 5 million users have watched video on the site so far and better than 4 million of the streams were live. The 5 most popular videos to date have been: US Men with 4x100 Free Relay; Phelps wins 400M IM; Phelps wins 200m free; Opening Ceremony Sights & Sounds; Phelps wins 200m fly.

� Compared to the ENTIRE Athens Games, NBCOlympics.com on MSN is up 98% in total page views, 479% in average daily uniques and 812% in video streams after only 5 days of the Beijing Games.

� Visits to NBCOlympics.com's Mobile WAP site has generated over 9.5 million page views, with users spending close to 6 minutes per visit.

� Olympic fans are engaged with Widgets like never before, so far they have generated 40 million page views.

� Phelps scores Gold in online video too. The five most viewed athlete profiles on NBCOlympics.com on MSN to date are: Michael Phelps; followed by Gymnast's Alicia Sacramone and Shawn Johnson respectively; Australian swimmer Stephanie Rice and Fencing star Mariel Zaqunis.

� The most popular sports on NBCOlympics.com on MSN to date are Gymnastics, Swimming, Basketball, Beach Volleyball and Equestrian.

*All online data, unless otherwise indicated, is provided by Omniture.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.

[04/28/16 - 10:01 AM]
Travel Channel Hits Highest-Rated April in Three Years Among P25-54
Travel Channel spins the numbers for the month of April.

[04/28/16 - 08:48 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Onto Demo Crown
The network's juggernaut leads the night in total viewers and adults 18-49.

[04/28/16 - 08:17 AM]
HGTV Delivers Highest-Rated and Most-Watched April Ever
HGTV spins the numbers for the month of April.

[04/28/16 - 05:51 AM]
Golf Channel Posts Most-Watched April
Golf Channel spins the numbers for the month of April.

[04/27/16 - 08:34 AM]
Tuesday's Broadcast Ratings: NBC Wins Race in Viewers, Demos
"The Voice," "Chicago Med" and "Chicago Fire" are the night's top three draws among adults 18-49.

[04/26/16 - 11:36 AM]
Warriors-Rockets Game 4 on ABC: Most-Watched First Round NBA Playoffs Game in 14 Years
ESPN spins the numbers for Sunday, April 24.

[04/26/16 - 11:01 AM]
"Saints & Sinners" Season Finale Becomes Bounce TV's Most-Watched Program Ever
Bounce TV spins the numbers for Sunday, April 24.

[04/26/16 - 08:56 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice," "Blindspot"
"Blindspot" posts week-to-week and year-to-year gains for the Peacock.

[04/25/16 - 08:48 AM]
Sunday's Broadcast Ratings: ABC Tops Demos in Modest Race
"Once Upon a Time" and "America's Funniest Home Videos" lead the night among adults 18-49.

[04/25/16 - 08:27 AM]
Warriors-Rockets Game 4 on ABC Matches Highest Overnight Rating for First Round NBA Playoffs Game in 12 Years (Any Network)
ESPN spins the numbers for Sunday, April 24.