or


[08/14/08 - 11:06 AM]
Olympics on Track to Be Biggest Multi-Platform Sporting Event Ever
NBC spins the digital numbers for the Olympics to date.

[via press release from NBC]

OLYMPICS ON TRACK TO BE BIGGEST MULTI-PLATFORM SPORTING EVENT EVER

Almost 25 million uniques users online, nearly 25 million video streams and close to 3 million mobile visits

BEIJING -Aug. 14, 2008 - After just five days, the Beijing Olympics is shaping up to become the biggest multi-platform sports event of all time. To date, NBCOlympics.com on MSN has set records for uniques, page views and streams, with nearly 25 million uniques users having visited the site, viewing 456 million pages watching close to 22 million video streams.* In addition, nearly 3 million visits have been made to Games through NBCOlympics.com's mobile WAP and other VOD offerings. All of this combined with the unprecedented television ratings on both the Network and cable properties, means that the Beijing Olympics on track to be a historic, multi-platform Sports programming event.

"These record numbers validate our multiplatform strategy. They drive viewers to share in the Olympic experience on network television in record numbers," said Gary Zenkel, President, NBC Olympics. "And as a result of this unprecedented digital effort, consumers have a destination to watch thousands of hours of video and relive the great moments of these Olympics."

Additional digital highlights include:

� NBCOlympics.com on MSN attracts over 6 million users daily, who have already watched nearly 3.5 million hours of video content. On average, users are staying close to 15 minutes per visit and spend 20 minutes when consuming video.

� Since the beginning of the Beijing Games, NBCOlympics.com on MSN has ranked #1 in the Sports category based on share of page views according to Hitwise.

� Video consumption is robust. Nearly 5 million users have watched video on the site so far and better than 4 million of the streams were live. The 5 most popular videos to date have been: US Men with 4x100 Free Relay; Phelps wins 400M IM; Phelps wins 200m free; Opening Ceremony Sights & Sounds; Phelps wins 200m fly.

� Compared to the ENTIRE Athens Games, NBCOlympics.com on MSN is up 98% in total page views, 479% in average daily uniques and 812% in video streams after only 5 days of the Beijing Games.

� Visits to NBCOlympics.com's Mobile WAP site has generated over 9.5 million page views, with users spending close to 6 minutes per visit.

� Olympic fans are engaged with Widgets like never before, so far they have generated 40 million page views.

� Phelps scores Gold in online video too. The five most viewed athlete profiles on NBCOlympics.com on MSN to date are: Michael Phelps; followed by Gymnast's Alicia Sacramone and Shawn Johnson respectively; Australian swimmer Stephanie Rice and Fencing star Mariel Zaqunis.

� The most popular sports on NBCOlympics.com on MSN to date are Gymnastics, Swimming, Basketball, Beach Volleyball and Equestrian.

*All online data, unless otherwise indicated, is provided by Omniture.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/19/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Dominates Another Tuesday with "Got Talent"
The penultimate episode of this summer's edition easily wins the night in all categories.

[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/17/18 - 08:25 AM]
Sunday's Broadcast Ratings: NBC Wins with "Sunday Night Football"
The Peacock easily takes home top honors in total viewers and adults 18-49.

[09/16/18 - 08:35 AM]
Saturday's Broadcast Ratings: ABC Dominates with College Football Coverage
The Alphabet easily wins the night among total viewers and adults 18-49.

[09/16/18 - 08:00 AM]
College Football Week 3: ABC's "Saturday Night Football": Ohio State-TCU Is Highest-Rated Game of the Season on Any Network
ESPN spins the numbers for Saturday, September 15.

[09/15/18 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos on Low Key Night
"Dateline NBC" tops the charts in both total viewers and adults 18-49.

[09/14/18 - 01:02 PM]
"Rel" Debuts as #1 Scripted Series of Week of September 3
FOX further spins the numbers for the week of August 27-September 3.

[09/14/18 - 08:22 AM]
Thursday's Broadcast Ratings: "Big Brother" Puts CBS on Top
The Eye takes home top honors in total viewers and adults 18-49.

[09/13/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Continues Its Reign with "Got Talent"
The Peacock takes home top honors in total viewers and adults 18-49.

[09/12/18 - 09:46 AM]
"Flip or Flop" Double Digit Year-Over-Year Ratings Increase Drives HGTV Thursday Night Performance
HGTV further spins the numbers for the season to date.

[09/12/18 - 08:12 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Victory for NBC
The Peacock once again takes home top honors in total viewers and adults 18-49.

[09/11/18 - 04:14 PM]
"Monday Night Football" Helps ESPN Win the Night in Households, Viewers and All Key Male and Adult Demos
ESPN spins the numbers for Monday, September 10.

[09/11/18 - 02:34 PM]
"Power" Season Finale Powers Starz to #1 for the Night Among Premium Networks
Starz spins the numbers for Sunday, September 9.

[09/11/18 - 01:48 PM]
College Football Week 2: Clemson at Texas A&M on ESPN Is Most-Watched Game on Any Network
ESPN spins the numbers for Saturday, September 8.