or


[08/14/08 - 11:06 AM]
Olympics on Track to Be Biggest Multi-Platform Sporting Event Ever
NBC spins the digital numbers for the Olympics to date.

[via press release from NBC]

OLYMPICS ON TRACK TO BE BIGGEST MULTI-PLATFORM SPORTING EVENT EVER

Almost 25 million uniques users online, nearly 25 million video streams and close to 3 million mobile visits

BEIJING -Aug. 14, 2008 - After just five days, the Beijing Olympics is shaping up to become the biggest multi-platform sports event of all time. To date, NBCOlympics.com on MSN has set records for uniques, page views and streams, with nearly 25 million uniques users having visited the site, viewing 456 million pages watching close to 22 million video streams.* In addition, nearly 3 million visits have been made to Games through NBCOlympics.com's mobile WAP and other VOD offerings. All of this combined with the unprecedented television ratings on both the Network and cable properties, means that the Beijing Olympics on track to be a historic, multi-platform Sports programming event.

"These record numbers validate our multiplatform strategy. They drive viewers to share in the Olympic experience on network television in record numbers," said Gary Zenkel, President, NBC Olympics. "And as a result of this unprecedented digital effort, consumers have a destination to watch thousands of hours of video and relive the great moments of these Olympics."

Additional digital highlights include:

� NBCOlympics.com on MSN attracts over 6 million users daily, who have already watched nearly 3.5 million hours of video content. On average, users are staying close to 15 minutes per visit and spend 20 minutes when consuming video.

� Since the beginning of the Beijing Games, NBCOlympics.com on MSN has ranked #1 in the Sports category based on share of page views according to Hitwise.

� Video consumption is robust. Nearly 5 million users have watched video on the site so far and better than 4 million of the streams were live. The 5 most popular videos to date have been: US Men with 4x100 Free Relay; Phelps wins 400M IM; Phelps wins 200m free; Opening Ceremony Sights & Sounds; Phelps wins 200m fly.

� Compared to the ENTIRE Athens Games, NBCOlympics.com on MSN is up 98% in total page views, 479% in average daily uniques and 812% in video streams after only 5 days of the Beijing Games.

� Visits to NBCOlympics.com's Mobile WAP site has generated over 9.5 million page views, with users spending close to 6 minutes per visit.

� Olympic fans are engaged with Widgets like never before, so far they have generated 40 million page views.

� Phelps scores Gold in online video too. The five most viewed athlete profiles on NBCOlympics.com on MSN to date are: Michael Phelps; followed by Gymnast's Alicia Sacramone and Shawn Johnson respectively; Australian swimmer Stephanie Rice and Fencing star Mariel Zaqunis.

� The most popular sports on NBCOlympics.com on MSN to date are Gymnastics, Swimming, Basketball, Beach Volleyball and Equestrian.

*All online data, unless otherwise indicated, is provided by Omniture.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.