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[08/15/08 - 02:48 PM]
NBC Universal Dominates Competition
NBC spins the numbers for Thursday, August 14.

[via press release from NBC]

NBC UNIVERSAL DOMINATES COMPETITION

180 Million Total Viewers Through Seven Days

Video Streams on NBCOlympics.com on MSN More Than Doubles Total Streams From Athens and Torino Combined

BEIJING -Aug. 16, 2008 -The Networks of NBC Universal have reached 180 million total viewers, 30.6 million average viewers in primetime and a rating of 17.7 rating/30 share, each posting significant gains compared to Athens in 2004. Additionally NBC Universal's primetime delivery has dominated the competition for seven straight nights and Wednesday's TAMi reached 100.9 Million.

� Through seven days NBCU has attracted 180 million total viewers, 15 million more than the first seven days for Athens (165 million).

� NBC's primetime Olympics telecasts have towered over all competition, more than doubling the combined results of ABC, CBS and Fox in average viewers on each of the seven nights of Olympic coverage to date. For the seven nights of the Games to date, NBC's average of 30.6 million viewers beat the average combined totals of the other three networks by 171 percent: CBS (5.1 million), ABC (3.2 million) and Fox (3.0 million).

� Through Thursday night, NBC's primetime Olympics average viewership was outdelivering the viewership of the next 14 top-scoring ad-supported English-language broadcast and cable networks combined.

� NBC's Beijing Olympic seven-day average primetime viewership is 30.6 million, more than 13 percent ahead of Athens in 2004 (27.0 million). The national rating average of 17.7/30 is the best primetime rating through the first Thursday for a Summer Olympics outside the U.S. since Barcelona in 1992 (19.0/35) and is a nine percent jump from Athens in 2004 (16.2/28).

� Thursday night garnered 76 million total viewers in primetime and 29.7 million average viewers, within two million of the comparable night in Athens (31.7). The night earned a 17.9 rating/31 share, which is a seven percent decline (19.3/32). The comparable night in 2004 was the highest rated night of the entire Athens Games, which saw Carly Patterson win the USA's first women's all-around gold medal since Mary Lou Retton in 1984.

NBCOLYMPICS.COM ON MSN STREAMS MORE VIDEOS THAN ATHENS AND TORINO COMBINED: Through just seven days of the Beijing Games, NBCOlympics.com has already generated more than 25.6 million streams, 15 million more than the combined total of video streams from the entire Athens and Torino Games, a gain of 138 percent.

TAMI FOR WEDNESDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Tuesday, Aug. 12:

Wednesday, Aug. 13: 100.9 million

TV: 93.0 million, ONLINE: 7.4 million, MOBILE: 486k, TV VOD: 38k

Tuesday, Aug. 12: 105.0 million

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.0 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





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