or


[08/19/08 - 02:33 PM]
200 Million Watch Olympics on NBC Universal Networks
NBC spins the numbers for Monday, August 18.

[via press release from NBC]

200 MILLION WATCH OLYMPICS ON NBC UNIVERSAL NETWORKS

83% of All U.S. TV Households Have Tuned In

Most Dominant Primetime Week in People Meter History

BEIJING -Aug. 19, 2008 -Through 11 days, NBCU's Olympic coverage has reached 200 million people and more than 83 percent of all U.S. television homes. It has also delivered the most dominant margins of victory for any network in any primetime week in the history of Nielsen's People Meter sample, which dates back 21 years to September 1987.

Through just 11 days, the networks of NBC Universal already have reached 200 million total viewers, 12 million more than the first 11 days for Athens (188 million) and 4 million more than the Atlanta Games (196 million), which was the most-viewed television event in U.S. history. The 11-day total for these Games makes it the fourth most-viewed television event in U.S. history. Additionally, 94 million of the of the nation's 112.8 million television homes (83 percent) have tuned into the Olympics.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. 1996 Atlanta Summer Olympics, 209 million (17 days)

2. 1994 Lillehammer Winter Olympics, 204 million (16 days)

3. 2004 Athens Summer Olympics, 203 million (17 days)

4. *2008 Beijing Summer Olympics, 200 million (*through 11 days)

5. 1988 Seoul Summer Olympics, 194 million (17 days)

NBC DOMINATES IN PRIMETIME: For the week of August 11-17, NBC generated more than four times the household rating of the No. 2 network, and more than five times the total viewers of the No. 2 network to claim the biggest week-long wins in those categories for any network since Nielsen initiated its current People Meter sample in September 1987.

� According to data provided by Nielsen Media Research, NBC averaged 28.7 million viewers overall and a 16.8 rating/28 share in households for the primetime week of August 11-17. Those averages were strong enough to deliver record margins over the week's No. 2 finishes of 463 percent in total viewers (28.7 million vs. CBS's 5.1 million) and 394 percent in households (16.8 vs. CBS's 3.4).

� NBC also beat the combined ABC-CBS-Fox results in these categories and again by margins that are the biggest for any network in People Meter history, 143 percent in total viewers (28.7 million vs. 11.8 million) and 113 percent in household rating (16.8 vs. 7.9).

The Beijing Olympic 11-day average primetime viewership is 29.6 million, 13 percent ahead of Athens in 2004 (26.2 million). NBC's average of a 17.2 rating, 30 share in households is the best through the second Monday for a Summer Olympics outside the U.S. since Barcelona in 1992 (18.4/35) and is a nine percent jump from Athens in 2004 (15.8/28).

Monday night garnered 67 million total viewers in primetime and 26.4 million average viewers, a two percent gain from the comparable night in Athens (25.9 million). The night earned a 15.8 rating/26 share, which is off just four percent from Athens' comparable night (16.4/27) which featured the USA's Jeremy Wariner's gold medal in the 400m.

TAMI FOR SUNDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Sunday, Aug. 17:

Sunday, Aug. 17: 107.2 million

TV: 101.9 million, ONLINE: 4.8 million, MOBILE: 506k, TV VOD: n/a

Saturday, Aug. 16: 107.9 million

Friday, Aug. 15: 95.0 million

Thursday, Aug. 14: 101.4 million

Wednesday, Aug. 13: 100.9 million

Tuesday, Aug. 12: 105.0 million

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.0 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

*A complete TAMi through Aug. 17 is available at NBC Media Village at www.nbcumv.com. Click TAMi graphic on right side of the page.

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 08:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Continues Its Reign for NBC
The Peacock takes home top honors among adults 18-49.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.

[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[01/13/17 - 04:01 PM]
Science Channel Series Premiere of "MythBusters: The Search" Breaks Into Cable's Top 20 Among Key Demos on Jan. 7
Science Channel further spins the numbers for Saturday, January 7.

[01/13/17 - 11:00 AM]
Travel Channel's "Bizarre Foods: Delicious Destinations" Scores Highest-Rated Season Ever
In the midst of the season, the network quickly commissioned 48 additional episodes that will begin airing in April 2017.