or


[08/20/08 - 02:43 PM]
Beijing Olympics on NBC Universal Through 12 Days Surpasses 17-Day Total for Athens
NBC spins the numbers for Tuesday, August 19.

[via press release from NBC]

BEIJING OLYMPICS ON NBC UNIVERSAL THROUGH 12 DAYS SURPASSES 17-DAY TOTAL FOR ATHENS

84% of All U.S. TV Households Have Tuned In

BEIJING -Aug. 20, 2008 -Through just 12 days, NBCU's Beijing Olympic coverage has surpassed the 17-day viewership total for the entire Athens Olympics, making it the third most viewed television event in U.S. history. The 203.3 million viewers nearly 12 million more than the first 12 days for Athens (191.5 million) and 4 million more than the Atlanta Games (199.2 million), which was the most-viewed television event in U.S. history. NBCU's coverage has reached more than 84 percent of all U.S. television homes.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. 1996 Atlanta Summer Olympics, 209.0 million (17 days)

2. 1994 Lillehammer Winter Olympics, 203.9 million (16 days)

3. *2008 Beijing Summer Olympics, 203.3 million (*through 12 days)

4 . 2004 Athens Summer Olympics, 202.6 million (17 days)

5. 1988 Seoul Summer Olympics, 193.9 million (17 days)

� The Beijing Olympic 12-day average primetime viewership is 29.3 million, 12 percent ahead of Athens in 2004 (26.1 million). NBC's average of a 17.1 rating, 29 share in households is the best through the second Tuesday for a Summer Olympics outside the U.S. since Barcelona in 1992 (18.1/34) and is an eight percent jump from Athens in 2004 (15.8/27).

� Tuesday night garnered 71 million total viewers in primetime and 26.6 million average viewers, a six percent gain from the comparable night in Athens (25.0 million). The night earned a 16.3 rating/27 share, which is up four percent from Athens' comparable night (15.7/26).

TAMI FOR MONDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Monday, Aug. 18:

Monday, Aug. 18: 94.3 million

TV: 86.5 million, ONLINE: 4.7 million, MOBILE: 425k, TV VOD: 37k

Sunday, Aug. 17: 107.3 million

Saturday, Aug. 16: 108.0 million

Friday, Aug. 15: 95.1 million

Thursday, Aug. 14: 101.6 million

Wednesday, Aug. 13: 101.0 million

Tuesday, Aug. 12: 105.1 million

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.1 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 08:47 AM]
NBC Finishes #1 or Tied for #1 Tuesday Night Among the Big 4 Networks for a Record 21st Time This Season in 18-49
NBC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:36 AM]
"Supernatural" Rises, "The Originals" Holds Steady
The CW spins the numbers for Tuesday, April 22.

[04/23/14 - 08:30 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up from Its Last Original 8pm Telecast in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:29 AM]
Tuesday's Broadcast Ratings: NBC Keeps Demo Crown with "The Voice"
Plus: CBS, despite an all-repeat lineup, takes home the silver in adults 18-49 and remains the most-watched network.

[04/23/14 - 06:05 AM]
"The Boondocks'" Season Premiere Makes Big Splash on Adult Swim
Adult Swim spins the numbers for Monday, April 21.

[04/22/14 - 02:48 PM]
Bravo Media's "Southern Charm" Earns Highest-Rated Episode of the Series with 1.2 Million Total Viewers
Bravo spins the numbers for Monday, April 21.

[04/22/14 - 02:45 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice," "DWTS" Lead Demos, Total Viewers
Plus: numbers for Food Network's "Rewrapped," Adult Swim's "The Boondocks" and FX's "Archer."

[04/22/14 - 12:30 PM]
Season Premiere of "Signed, Sealed, Delivered, Hallmark Channel's Newest Original Series, Posts 1.6 Household Rating
The Hallmark Channel spins the numbers for Sunday, April 20.

[04/22/14 - 11:56 AM]
Across the Third Week of April, Adult Swim Once Again Ranks #1 in Prime Time Among Adults 18-34
Turner spins the numbers for the week of April 14-20.

[04/22/14 - 11:19 AM]
2014 Stanley Cup Playoffs Up 63% on Cable Through First 5 Days
NBC spins the numbers for its coverage of the NHL playoffs to date this season.