or


[08/20/08 - 02:43 PM]
Beijing Olympics on NBC Universal Through 12 Days Surpasses 17-Day Total for Athens
NBC spins the numbers for Tuesday, August 19.

[via press release from NBC]

BEIJING OLYMPICS ON NBC UNIVERSAL THROUGH 12 DAYS SURPASSES 17-DAY TOTAL FOR ATHENS

84% of All U.S. TV Households Have Tuned In

BEIJING -Aug. 20, 2008 -Through just 12 days, NBCU's Beijing Olympic coverage has surpassed the 17-day viewership total for the entire Athens Olympics, making it the third most viewed television event in U.S. history. The 203.3 million viewers nearly 12 million more than the first 12 days for Athens (191.5 million) and 4 million more than the Atlanta Games (199.2 million), which was the most-viewed television event in U.S. history. NBCU's coverage has reached more than 84 percent of all U.S. television homes.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. 1996 Atlanta Summer Olympics, 209.0 million (17 days)

2. 1994 Lillehammer Winter Olympics, 203.9 million (16 days)

3. *2008 Beijing Summer Olympics, 203.3 million (*through 12 days)

4 . 2004 Athens Summer Olympics, 202.6 million (17 days)

5. 1988 Seoul Summer Olympics, 193.9 million (17 days)

� The Beijing Olympic 12-day average primetime viewership is 29.3 million, 12 percent ahead of Athens in 2004 (26.1 million). NBC's average of a 17.1 rating, 29 share in households is the best through the second Tuesday for a Summer Olympics outside the U.S. since Barcelona in 1992 (18.1/34) and is an eight percent jump from Athens in 2004 (15.8/27).

� Tuesday night garnered 71 million total viewers in primetime and 26.6 million average viewers, a six percent gain from the comparable night in Athens (25.0 million). The night earned a 16.3 rating/27 share, which is up four percent from Athens' comparable night (15.7/26).

TAMI FOR MONDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Monday, Aug. 18:

Monday, Aug. 18: 94.3 million

TV: 86.5 million, ONLINE: 4.7 million, MOBILE: 425k, TV VOD: 37k

Sunday, Aug. 17: 107.3 million

Saturday, Aug. 16: 108.0 million

Friday, Aug. 15: 95.1 million

Thursday, Aug. 14: 101.6 million

Wednesday, Aug. 13: 101.0 million

Tuesday, Aug. 12: 105.1 million

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.1 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/24/17 - 08:42 AM]
Thursday's Broadcast Ratings: ABC Hangs Onto Demo Crown
A new "Grey's Anatomy" sparks another victory for the Alphabet among adults 18-49.

[02/23/17 - 02:15 PM]
History's "The Curse of Oak Island" Delivers Series High 3.8 Million Viewers in Season Four Finale
History spins the numbers for Tuesday, February 21.

[02/23/17 - 09:00 AM]
BBC America's "Planet Earth II" Becomes Highest Rated U.S. Nature Show
BBC America further spins the numbers for Saturday, February 18.

[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.

[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.

[02/18/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Both Viewers, Demos
The Eye's "Blue Bloods" leads the night in each category.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Edges Competition in Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/15/17 - 09:02 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[02/14/17 - 09:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Hold Onto Demo Crown
The network's mainstay leads the night among adults 18-49.