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[08/26/08 - 02:44 PM]
Disney Channel Ratings Highlights (Week of 8/18)
The Disney Channel spins the numbers for the week of August 18-24.

[via press release from The Disney Channel]

DISNEY CHANNEL RATINGS HIGHLIGHTS (WEEK OF 8/18)

Weekly Ratings Highlights for August 18-24, 2008

Final National Ratings

Disney Channel Earns Second Place in Prime Among Viewers, while Marking Its 177th Straight Week at No. 1 in Kids 6-11 and 173rd Week in Tweens 9-14

The Friday Debut of Disney's "The Cheetah Girls: One World" Qualifies as TV's Most-Watched Movie of the Week and the No. 2 Cable Telecast Overall

Dominating Targeted Demographics, Disney Channel is Home 8 of the Top 10 Telecasts on TV for the Week in Kids 6-11 and 9 of the Top 10 in Tweens 9-14

The Premiere of Disney's "One World" Stands as Friday's Most-Watched Entertainment Show, Finishing Behind Only NBC's Olympic Coverage

Saturday's First Encore of Disney's "One World" is Cable's Top Entertainment Draw in its Time Slot, Beating Runner-up USA by 1.5 Million Viewers

Opposite the Olympics Closing Ceremony, Sunday's Encore 2 "One World" Boosts Disney Channel the No. 2 Cable Net Position in Primetime

Disney Channel

� For the seventh week in a row, Disney Channel was cable's second-most-watched net in Prime in Total Viewers (2.7 million), outperforming third-place TNT (2.2 million) by a solid 23%.

� Disney Channel delivered its 177th consecutive weekly win in Prime in Kids 6-11 (1.2 million/5.0 rating), with the streak at 173 weeks running in Tweens 9-14 (1.1 million/4.3 rating).

� Among all basic cable shows in Total Viewers, Disney's "The Cheetah Girls: One World" (6.2 million) stood as the week's No. 2 telecast, behind only TNT's "The Closer" � 6.4 million. In addition, the debut "The Cheetah Girls: One World" was the week's most-watched movie on all of TV.

� In Tweens 9-14, Disney Channel owned 9 of the Top 10 telecasts of the week (broadcast and cable), including the No. 1 telecast with "The Cheetah Girls: One World" (Friday 8-9:35 p.m., 2.4 million/9.8 rating), as all 3 airings of the movie ranked in the Top 10 (No. 7 Saturday 8-9:35 p.m., 1.18 million/4.8 rating and No. 10 Sunday 8-9:35 p.m., 1.15 million/4.7 rating).

� In Kids 6-11, Disney Channel claimed 8 of the Top 10 telecasts of the week (broadcast and cable), including the No. 1 telecast with "The Cheetah Girls: One World" (Friday 8:00 � 9:35 p.m., 2.8 million/11.5 rating), with all 3 airings of the movie finishing in the Top 10 (No. 5 Saturday 8:00 � 9:35 p.m., 1.5 million/6.0 rating and No. 10 Sunday 8-9:35 p.m., 1.3 million/5.5 rating).

Disney's "Cheetah Girls: One World" Premiere (August 22, 2008, 8:00-9:35 p.m.)

The multiplatform Cheetah Girls: One World premiere event weekend included a simulcast on mobile tv, an HD simulcast (on 8/22), as well as airings on VOD. The Saturday and Sunday encore s included online elements, where kids were encouraged to download the lyrics for the sing-a-long on Sunday night, and on Saturday the Cheetah Girls responded to viewer questions sent to them earlier.

� Opposite the Olympics, the premiere of Disney's "The Cheetah Girls: One World" stood as Friday's No. 1 entertainment TV telecast in Total Viewers (6.2 million). The movie qualified as Friday's No. 1 program overall with Kids 6-11 (2.8 million/9.5 rating) and Tweens 9-14 (2.4 million/9.8 rating).

� With "Camp Rock" and "The Cheetah Girls: One World," Disney Channel is currently home to Summer 08's Top 2 movies in Total Viewers (8.9 million; 6.2 million), Kids 6-11 (3.5 million; 2.8 million) and Tweens 9-14 (3.4 million; 2.4 million).

Disney's "The Cheetah Girls: One World" Encore 1: Fan Night" (August 23, 2008, 8:00-9:35 p.m.)

� Driven by Saturday's re-broadcast of Disney's "The Cheetah Girls: One World," Disney Channel was cable's second most-watched network in Prime (behind only ESPN) in Total Viewers (3.2 million), beating third-place USA (2.5 million) by 28%.

� In its time period, Disney's "The Cheetah Girls: One World," (3.7 million) beat its nearest cable competitor, USA (2.2 million), by 1.5 million Total Viewers, or by 68%, making Disney Channel the top entertainment cable network.

Disney's "The Cheetah Girls: One World" Encore 2: Sing-a-Long (August 24, 2008, 8:00-9:35 p.m.)

� With second encore of Disney's "The Cheetah Girls: One World," Disney Channel (3.1 million) was the No. 2 basic cable network in the time period, surpassing third-place TNT (2.9 million) by 7%.

Source: Nielsen Media Research (Preliminary, Live + Same Day, 8/18/08-8/24/08). Ratings based on national rating unless otherwise noted. Rankings based on 000s, then US rating.





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