[09/03/08 - 02:44 PM]
Ratings Highlights for August 08 (Final National Ratings)
ABC Family spins the numbers for the month of August.

[via press release from ABC Family]

Ratings Highlights for August 08 (Final National Ratings)

Boasting Summer's Biggest Breakout Hit, "The Secret Life of the American Teenager," ABC Family Sees its Most-Watched August on Record in Prime in Total Viewers and Across All Key Adult and Viewer 12-34 Demos

"Secret Life" is This Summer's No. 1 Original Scripted Cable Series in Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34, Outperforming High Profile Series Like USA's "Burn Notice" and "Psych" and TBS' "House of Payne"

"Secret Life's" Outing on 8/5/08 is Cable's No. 1 Telecast for the Month in Females 12-34, and Accounts for 5 of the Top 7 Telecasts Overall

Original Series "Greek" Returns at Record Levels with its Second Season Premiere, Posting Series Highs in Total Viewers, Viewers 12-34 and Females 12-34

The Second Encore of July's Original Movie "Picture This!" Stands as the Month's Second-Most-Watched Movie on All Cable in Females 12-34

In August 08, ABC Family Posts its 22nd Consecutive Month of Year-to-Year Increases in Prime in Adults 18-34, with the Growth Streak Extending to 14 Straight Months in Adults 18-49 in Both Prime and Total Day

With Best-Ever August Deliveries, ABC Family Climbs by Solid Double-Digit Percentages Over Year-Ago Levels in Prime in Total Viewers and Across the Net's Key Adult and Viewer 12-34 Demos

ABC Family � August 08

Powered by the Summer's biggest breakout hit and the net's No. 1 original series of all time,

"The Secret Life of the American Teenager," ABC Family enjoyed its most-watched August in the network's history in Prime in Total Viewers (1.3 million), Adults 18-34 (344,000), Adults 18-49 (600,000) and Viewers 12-34 (609,000). Additionally, August 08 also stood as the channel's top-rated August on record in Women 18-34 (230,000), Women 18-49 (404,000) and Females 12-34 (438,000).

� "Secret Life" is this Summer's No. 1 original scripted cable series in Adults 18-34 (1.2 million), Women 18-34 (863,000), Viewers 12-34 (2.5 million) and Females 12-34 (2.0 million), outperforming high profile series like USA's "Burn Notice" and "Psych" and TBS' "House of Payne."

� In Females 12-34, "Secret Life" was the month's No. 1 cable telecast (2.2 million � 8/5/08), and accounted for 5 of the Top 7 overall.

� Original series "Greek" returned at record levels with its second season premiere (Tuesday, 8/26/08, 9:00 � 10:00 p.m.), posting series highs in Total Viewers (1.6 million), Viewers 12-34 (1.2 million) and Females 12-34 (841,000).

� The second encore of July's original movie "Picture This!" is the month's second-most-watched movie on all cable in Females 12-34 (1.0 million), Teens 12-17 (791,000) and Female Teens (680,000), behind only sister-net Disney Channel's debut of original movie "The Cheetah Girls: One World."

� In August 08, ABC Family posted its 22nd consecutive month of year-to-year growth in Prime in Adults 18-34 (dates back to November 06), and its 14th straight month of gains over year-ago levels in both Prime and Total Day in Adults 18-49 (dates back to July 07).

� In Prime, August 08 vs. August 07, ABC Family registered robust double-digit percent increases across all key demos over solid year-ago levels, up by 18% in Total Viewers (1.3 million vs. 1.1 million), by 19% in Adults 18-34 (344,000 vs. 289,000), by 14% in Adults 18-49 (600,000 vs. 526,000) and by 27% in Viewers 12-34 (609,000 vs. 479,000).

� In Total Day, August 08 was ABC Family's most-watched August ever in Adults 18-34 (183,000), Women 18-34 (131,000), Adults 18-49 (304,000), Women 18-49 (214,000), Viewers 12-34 (343,000) and Females 12-34 (258,000). In fact, August 08 was ABC Family's second-most-watched month ever in Females 12-34, behind only July 08.

Source: Nielsen Media Research (National Ratings, August 08: 7/28/08-8/31/08, Most Current: Live + SD, blended with Live + 7, when available).

  [september 2008]  


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