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[09/10/08 - 04:04 PM]
ABC Family's "The Secret Life of the American Teenager" Wraps as TV's No. 1 Scripted Series During Its 11-Week Run in Viewers 12-34 and Females 12-34
ABC Family spins the numbers for Tuesday, September 9.

[via press release from ABC Family]

Ratings Highlights for Tuesday, September 9, 2008

Final National Ratings

ABC Family's "The Secret Life of the American Teenager" Wraps as TV's No. 1 Scripted Series During its 11-week Run in Viewers 12-34 and Females 12-34, and Cable's Top-Rated Scripted Series in Adults 18-34 and Women 18-34

The Freshman Mid-Season Finale of "The Secret Life of the American Teenager" is Tuesday's No. 1 TV Program in Women 18-34 and Key 12-34s, Topping Week Two of CW's "90210" by Double and Triple-Digit Percentages

Impressively, "Secret Life's" Finale Stands as ABC Family's No. 1 Telecast of All Time in Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34

Hitting Series Highs in Total Viewers, Adults 18-49 and Women 18-49, Tuesday's "Secret Life" Stands as the Net's No. 1 Original Series Telecast Ever

Last Night's "Secret Life" Finale Rates as Ad-Supported Cable's No. 1 Scripted Series Telecast of the 2007/08 Season in Viewers 12-34 and Females 12-34

In an Impressive Feat, "Secret Life's" 1A Closer Beats Every Episode of CW's "Gossip Girl" in Total Viewers and Key 18-34, 18-49 and 12-34 Demos

Standing as Tuesday's No. 1 Cable Program Each Week During its Season 1A in Females 12-34, Teens 12-17 and Female Teens, "Secret Life's" Victory This Week Marks the 11th Consecutive Week at No. 1

"Secret Life's" Finale Posts ABC Family's Best Tuesday Numbers at 8 O'Clock in the Net's History in Total Viewers and Across 18-34, 18-49 and 12-34 Demos

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

Hitting series highs for its freshman mid-season finale in Total Viewers and across all key demographics, ABC Family's No. 1 original series ever, "The Secret Life of the American Teenager," wraps as TV's No. 1 scripted series over its 11-week run in Viewers 12-34 (2.5 million) and Females 12-34 (2.1 million), and cable's top-rated scripted series in Adults 18-34 (1.2 million) and Women 18-34 (918,000). In addition, in Women 18-34, "Secret Life" ranked No. 3 among all scripted TV programs during its run.

[Editors Note: "The Secret Life of the American Teenager is set to return in January 09 with 12 all-new episodes.]

� "Secret Life" stood as Tuesday's No. 1 TV program in Women 18-34, Viewers 12-34 and Females 12-34, overshadowing Week Two of CW's high-profile "90210" by double and triple digit percentages in the core demos, beating the competitor by 18% in Women 18-34 (1.3 million vs. 1.1 million), by 67% in Viewers 12-34 (3.0 million vs. 1.8 million), while doubling delivery in Females 12-34 (2.4 million vs. 1.2 million). Moreover, "Secret Life" was Tuesday's No. 1 cable program in Total Viewers (4.5 million) and Adults 18-34 (1.7 million), topping "90210" by 41% (3.2 million) and by 21% (1.4 million), respectively.

� Also impressive, with series highs across all targets, "Secret Life's" closer stood as the net's No. 1 telecast on record in Adults 18-34 (1.7 million), Women 18-34 (1.3 million), Viewers 12-34 (3.0 million) and Females 12-34 (2.4 million). Additionally, in Total Viewers (4.5 million), Adults 18-49 (2.3 million) and Women 18-49 (1.8 million), Tuesday's finale qualified as the net's most-watched original series telecast ever.

� "Secret Life's" 1A finale now stands as ad-supported cable's No. 1 scripted series telecast of the soon-to-conclude 2007/08 season in Viewers 12-34 (3.0 million) and Females 12-34 (2.4 million), while its 8/5/08 episode still ranks as ad-supported cable's highest rated series telecast among Female Teens (1.4 million) since at least October 2000.

� "Secret Life's" finale garnered ABC Family's best Tuesday delivery at 8 o'clock in the net's history in Total Viewers (4.5 million), Adults 18-34 (1.7 million), Adults 18-49 (2.3 million) and Viewers 12-34 (3.0 million).

� For the 9th consecutive week, "Secret Life" is Tuesday's No. 1 cable program in Women 18-34 (1.3 million) and Women 18-49 (1.8 million), making it the day's No. 1 program 9 times during its 11 week run.

� During its 11-week run (July 1 � September 9), "Secret Life" positioned as Tuesday's No. 1 cable program each week in Females 12-34, Teens 12-17 and Female Teens.

� In an also impressive feat, "Secret Life's" 1A closer surpassed every episode of CW's "Gossip Girl" to date in Total Viewers, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

� Head to head against Week Two of CW's "90210," "Secret Life" overshadowed the high-profile series by 41% in Total Viewers (4.5 million vs. 3.2 million), by 21% in Adults 18-34 (1.7 million vs. 1.4 million), by 18% in Women 18-34 (1.3 million vs. 1.1 million), by 67% in Viewers 12-34 (3.0 million vs. 1.8 million), and doubled the delivery in Females 12-34 (2.4 vs. 1.2 million).

� Clinching another dominant victory versus all cable at 8 o'clock for its mid-season finale, throughout 1A on average, "Secret Life" dominated its competition, surpassing runner-up Fox News by 36% in Total Viewers (3.8 million vs. 2.8 million), and TBS by 90% in Adults 18-34 (1.2 million vs. 632,000), by 85% in Adults 18-49 (1.8 million vs. 971,000) and 172% in Viewers 12-34 (2.5 million vs. 920,000).

� During the first half of its freshman season, "Secret Life" more than tripled year-ago time period levels in Total Viewers (247%, 3.8 million vs. 1.1 million) and Adults 18-49 (250%, 1.8 million vs. 505,000), and more than quadrupled in Adults 18-34 (327%, 1.2 million vs. 289,000) and Viewers 12-34 (2.5 million vs. 525,000).

Source: Nielsen Media Research (National Ratings, 9/9/08, Live + Same Day; Season-to-date, Most Current, "Secret Life" (7/1/08-9/9/08); Year-Ago, Live + 7).





  [september 2008]  
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· 90210 (CW)
· GOSSIP GIRL (CW)
· GREEK (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





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