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[09/10/08 - 04:08 PM]
ABC Turns in Its Strongest Tuesday in 6 Weeks with Viewers and Young Adults
ABC spins the numbers for Tuesday, September 9.

[via press release from ABC]

Quick Take for Tuesday, September 9, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Turns in its Strongest Tuesday in 6 Weeks with Viewers and Young Adults

Up Against Fox's Highly-Promoted Series Debut of "Fringe," ABC Ties Fox For No. 1 from 8-10pm in Adults 18-49 and Defeats Fox Among Adults 18-34

Despite Increased Competition in its Time Slot, "Wipeout" is Up from its Most Recent Original Airing Two Weeks Ago by 14% in Total Viewers and by 22% in Adults 18-49

Back-to-Back Episodes of "Wipeout" Take Second at 8pm in Adults 18-49 And Move ABC Up to Win the 9pm Hour, Beating Fox's Premiere Programming

ABC News' "Primetime: Medical Mysteries" Wins the 10pm Hour in Adults 18-49, Increasing by 2.5 Million Viewers and 47% in Adults 18-49 Over its Last Telecast

Tuesday Night (8:00-11:00 p.m.)

Up against Fox's highly-promoted, limited-commercial debut of "Fringe," ABC took a strong second on Tuesday night in Adults 18-49 (2.7/7) and tied Fox for No. 1 from 8:00-10:00 p.m. in the key young adult sales demo (2.9/8). In fact from 8:00-10:00 p.m., ABC defeated Fox's 2-hour primetime block in Adults 18-34 (2.4/7 vs. 2.3/7), which included the debut of "Fringe" and another preview of "Hole in the Wall."

� In Total Viewers (7.0 million) and Adults 18-49 (2.7/7), ABC marked its strongest Tuesday in 6 weeks � since 7/29/08.

"Wipeout" (8:00-9:00 p.m.)

ABC's 8 o'clock installment of "Wipeout" earned a strong second place in Adults 18-49, to the first hour of Fox's series debut of "Fringe" (2.8/8). ABC's "Wipeout" defeated the opening hour of NBC's 2-hour "America's Got Talent" by 22% in the key young adult sales demo (2.8/8 vs. 2.3/7).

� Despite the increased competition in the hour from the Fox debut and CW's second episode of "90210," "Wipeout" was up from its most recent original telecast two weeks ago (8/26/08) by 14% in Total Viewers (7.2 million vs. 6.3 million) and by 22% in Adults 18-49 (2.8/8 vs. 2.3/7).

It was ABC's top delivery in the hour since the beginning of August (8/5/08).

"Wipeout" (9:00-10:00 p.m.)

On it second airing of the night, "Wipeout" moved ABC up into first place in the 9 o'clock hour among Adults 18-49 (3.0/8), besting the second hour of NBC's "America's Got Talent" (2.8/7) and Fox's combo of "Fringe" and "Hole in the Wall" (2.7/7).

� "Wipeout" generated ABC's best results in the time period in 12 weeks with Total Viewers (7.0 million) and Adults 18-49 (3.0/8) � since 6/24/08.

"Primetime Medical Mysteries" (10:00-11:00 p.m.)

ABC News' "Primetime: Medical Mysteries" won the 10 o'clock hour in Adults 18-49 (2.2/6).

� Versus its most recent installment three weeks ago (8/19/08), "Primetime: Medical Mysteries" jumped by 2.5 million viewers (6.9 million vs. 4.4 million) and 47% in Adults 18-49 (2.2/6 vs. 1.5/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 18% at the same point in 2006-07, up to 26% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 9/9/08.





  [september 2008]  
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· 90210 (CW)
· AMERICA'S GOT TALENT (NBC)
· FRINGE (FOX)
· HOLE IN THE WALL (CARTOON)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· WIPEOUT (ABC)





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