"MILLION DOLLAR LISTING" GOES OUT WITH A BANG WITH FOURTH CONSECUTIVE WEEK OF RECORD RATINGS AND OVER ONE MILLION VIEWERS

Season Premiere Of "The Rachel Zoe Project" Attracts Over Half A Million Viewers

NEW YORK � September 10, 2008 � Posting triple digit growth, Bravo's real-estate docu-drama "Million Dollar Listing" went out with a bang, with Tuesday's season finale garnering 949,000 adults18-49 and 1,272,000 total viewers and setting series highs across all key demos for the fourth consecutive week, according to Nielsen Media Research. Compared to the season one finale, the series rose a whopping 232 percent among adults18-49 (949,000 vs 286,000) and 180 percent among total viewers (1,272,000 vs 454,000). Versus the prior week's episode, the series was up 28 percent among adults 18-49 (vs. 739,000) and 22 percent among total viewers (vs. 1,044,000).Versus the season one average, season two grew a remarkable 110 percent among adults 18-49 (638,000 vs 304,000) and up 93 percent among total viewers (905,000 vs 468,000).

Tuesday night's series premiere of "The Rachel Zoe Project" marked impressive double digit growth among adults 18- 49 and total viewers, in comparison with the prior four-week time period. The docu-series debuted to 47 percent more adults 18-49 (405,000 vs. 276,000) and 40 percent more total viewers, (527,000 vs. 377,000) than the prior average. "The Rachel Zoe Project" delves into the inner workings of the fashion world through the over-sized sunglass shaded eyes of celebrity stylist Rachel Zoe. Each week viewers will get an inside peak at how Zoe and her team struggle to balance deadlines, fashion shows and celebrity clients, all while attempting to grow her personal brand. The series moves to its regular time period next Tuesday, September 16 at 10 p.m.

Source: Nielsen Media Research, Live + Same Day through 9/9/08.

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