[09/22/08 - 02:32 PM]
Quick Take for Sunday, September 21, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, September 21.

[via press release from ABC]

Quick Take for Sunday, September 21, 2008 (Fast Affiliate Live + Same Day Ratings)

With "The 60th Primetime Emmy Awards," ABC Takes a Solid Second On Sunday in Adults 18-49 to an NFL (Cowboys-Packers)-Boosted NBC

"Jimmy Kimmel's Big Night of Stars" Sees Substantial Gains for the Late-Night Talker, Marking its 3rd-Most-Watched Telecast Ever, Behind Only its Post-Super Bowl Airings

Beating its Entertainment Competition by Wide Margins, "Emmy Awards" Delivers ABC's Biggest Audience in the 3-Hour Time Period Since Mid-May

One Night Prior to the Start of the TV Season, the "Emmy Awards" Reaches an Estimated 28.4 Million Unique Viewers, Offering ABC a Broad Promotional Platform

Sunday Primetime (7:00-11:00 p.m.)

ABC took second place among Adults 18-49 (3.2/8) to NBC with its high-rated "Sunday Night Football" NFL contest between Dallas and Green Bay. ABC beat third-place CBS (2.8/7) by 14% in the key young adult sales demo, even though the Tiffany net also got a big NFL boost to its Sunday primetime averages from a sizeable overrun that went well into the first hour of primetime.

"Jimmy Kimmel's Big Night of Stars" (7:00-8:00 p.m.)

Airing in the opening hour of primetime, "Jimmy Kimmel's Big Night of Stars" generated substantial additional exposure for the ABC late-night talker, gaining 2.9 million viewers (4.6 million vs. 1.7 million) and 100% in Adults 18-49 (1.2/4 vs. 0.6/3) from its TV Season averages in late night. It was the third-most-watched telecast ever for "Jimmy Kimmel," behind only its two post-Super Bowl airings � 2006 and 2003, respectively.

"The 60th Primetime Emmy Awards" (8:00-11:00 p.m.)

ABC's telecast of "The 60th Primetime Emmy Awards" attracted an average audience of 12.2 million viewers and a 3.8 rating, 9 share among Adults 18-49, taking a solid second in its time slot to NBC's NFL game. ABC led its entertainment competition in the 3-hour time period by 47% in Total Viewers (CBS � 8.3 million) and by 58% in Adults 18-49 (Fox � 2.4/6).

� One night prior to the start of the 2008-09 TV Season, the "Emmy Awards" offered ABC a broad promotional platform for its fall lineup. ABC research estimates that 28.4 million unique viewers tuned in to at least some portion of the telecast (viewers that watched 6 minutes or more of the show).

� "The 60th Primetime Emmy Awards" produced ABC's largest audience in the 3-hour time period since mid-May � since 5/18/08.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 27% currently, from 19% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 9/21/08.

  [september 2008]  


most recent ratings | view all posts
[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:07 AM]
Patriots-Broncos Football Jumps 16% vs. Last Year's Week 12 Cowboys-Giants Matchup
NBC spins the numbers for Sunday, November 29.

[11/29/15 - 09:45 AM]
Saturday's Broadcast Ratings: FOX Wins College Football Race with ABC
The network leads the night in both total viewers and adults 18-49.

[11/29/15 - 09:28 AM]
Encore Telecast of "Saturday Night Live," With Host Tracy Morgan, Equals the Show's Best 18-49 Rating for a Rebroadcast Since May
NBC spins the numbers for Saturday, November 28.

[11/29/15 - 09:14 AM]
No. 8 Ohio State at No. 10 Michigan on ABC Is Highest-Rated Game of the Week and Second-Highest of the Season, Both Across All Networks
ESPN spins the numbers for Saturday, November 28.

[11/28/15 - 08:55 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "20/20," "Santa Claus Is Comin' to Town"
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[11/28/15 - 08:46 AM]
"Blindspot" Grows by 63% in 18-49 Rating Going from Live + Same Day to Live + 3 Day Ratings
NBC further spins the numbers for Monday, November 23.

[11/28/15 - 08:45 AM]
"Dateline NBC" Ranks #2 in Its Time Period in Adults 18-49 and Adults 25-54
NBC spins the numbers for Friday, November 27.

[11/28/15 - 08:18 AM]
ABC Wins Friday with the Top 3 Shows in Adults 18-49
ABC spins the numbers for Friday, November 27.

[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.