or


[09/23/08 - 11:31 AM]
ABC Is the No. 1 Net on the Opening Night of the 08-09 TV Season
ABC spins the numbers for Monday, September 22.

[via press release from ABC]

Quick Take for Monday, September 22, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC is the No. 1 Net on the Opening Night of the 08-09 TV Season, Growing Year to Year and Outdrawing Second-Place CBS by Over 4 Million Viewers

ABC Marks its Most-Watched Season Premiere Monday in 9 Years, Representing the Top Season Opening Monday for Any Net Since 2002

Broadcast TV Grows its Overall Audience by 1 Million Viewers Year to Year

Monday's No. 1 TV Show, ABC's Seventh-Season Premiere of "Dancing with the Stars" Dominates its 2-Hour Time Period Among Total Viewers and Adults 18-49

"DWTS" Attracts ABC's Largest Audience in the Time Slot in 1-1/2 Years And Generates its Highest Number Among Adults 18-49 in Close to a Year

In its Season Opener, "Boston Legal" Marks its Best Numbers Since April

Monday Night (8:00-11:00 p.m.)

With the season premieres of "Dancing with the Stars" and "Boston Legal" on the night, ABC stood as the most-watched TV network on the opening Monday of the 2008-09 TV Season, outdrawing its nearest competition by over 4 million viewers (17.2 million vs. 13.1 million - CBS). ABC also ranked No. 1 on Monday night across each of the key women demographics: W18-34 (4.2/11), W18-49 (6.0/14) and W25-54 (7.5/16).

� Growing from opening Monday of last season by 2.0 million viewers (17.2 million vs. 15.2 million on 9/24/07), ABC posted its biggest season premiere audience on the night in 9 years and the most-watched for any network since 2002 � since 9/20/99 and 9/23/02 (CBS), respectively. In fact it was a good start to the season for broadcast television overall, as the 5 networks combined (ABC, CBS, NBC, FOX and CW) attracted 1.0 million more viewers this year than last (48.0 million vs. 47.0 million), despite a sharp increase in DVR penetration (from 19% a year ago up to more than 27% currently).

"Dancing with the Stars" (8:00-10:00 p.m.)

The most-watched TV show on Monday night, ABC's seventh-season premiere of "Dancing with the Stars" dominated in its 2-hour time period, beating second-place CBS by 9.8 million viewers (21.1 million vs. 11.3 million) and by 26% in Adults 18-49 (5.3/13 vs. 4.2/10). "DWTS" was also Monday's No. 1 show in the key Adults 18-49 (tied w/CBS' "Two and a Half Men" from 9:00-9:30 p.m.), besting high-profile competition including the season opener of CBS' "C.S.I.: Miami" (5.1/12) and NBC's 2-hour return of "Heroes" (4.9/12).

� "Dancing with the Stars" generated ABC's largest audience in the time period in 1-1/2 years and its highest Adult 18-49 rating since last November � since 3/19/07 and 11/19/07, respectively.

"Boston Legal" (10:00-11:00 p.m.)

In its season premiere, ABC's "Boston Legal" turned in its best viewer (9.4 million) and young adult number (2.5/6) since April � since 4/22/08

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 27% currently, from 19% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 9/22/08.





  [september 2008]  
S
M
T
W
T
F
S
 


· BOSTON LEGAL (ABC)
· CSI: MIAMI (CBS)
· DANCING WITH THE STARS (ABC)
· HEROES (NBC)
· TWO AND A HALF MEN (CBS)





most recent ratings | view all posts
[09/20/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Got Talent" Finale Puts NBC on Top
The Peacock's summer mainstay however is down 31% among adults 18-49 from a year ago.

[09/19/18 - 03:31 PM]
"American Horror Story: Apocalypse" Bows as Most-Watched Program on Television the Night of Its Premiere
FX further spins the numbers for Wednesday, September 12.

[09/19/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Dominates Another Tuesday with "Got Talent"
The penultimate episode of this summer's edition easily wins the night in all categories.

[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/17/18 - 08:25 AM]
Sunday's Broadcast Ratings: NBC Wins with "Sunday Night Football"
The Peacock easily takes home top honors in total viewers and adults 18-49.

[09/16/18 - 08:35 AM]
Saturday's Broadcast Ratings: ABC Dominates with College Football Coverage
The Alphabet easily wins the night among total viewers and adults 18-49.

[09/16/18 - 08:00 AM]
College Football Week 3: ABC's "Saturday Night Football": Ohio State-TCU Is Highest-Rated Game of the Season on Any Network
ESPN spins the numbers for Saturday, September 15.

[09/15/18 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos on Low Key Night
"Dateline NBC" tops the charts in both total viewers and adults 18-49.

[09/14/18 - 01:02 PM]
"Rel" Debuts as #1 Scripted Series of Week of September 3
FOX further spins the numbers for the week of August 27-September 3.

[09/14/18 - 08:22 AM]
Thursday's Broadcast Ratings: "Big Brother" Puts CBS on Top
The Eye takes home top honors in total viewers and adults 18-49.

[09/13/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Continues Its Reign with "Got Talent"
The Peacock takes home top honors in total viewers and adults 18-49.

[09/12/18 - 09:46 AM]
"Flip or Flop" Double Digit Year-Over-Year Ratings Increase Drives HGTV Thursday Night Performance
HGTV further spins the numbers for the season to date.

[09/12/18 - 08:12 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Victory for NBC
The Peacock once again takes home top honors in total viewers and adults 18-49.

[09/11/18 - 04:14 PM]
"Monday Night Football" Helps ESPN Win the Night in Households, Viewers and All Key Male and Adult Demos
ESPN spins the numbers for Monday, September 10.