COWBOYS-PACKERS IS SECOND MOST VIEWED 'SUNDAY NIGHT FOOTBALL' GAME IN HISTORY

"NBC Sunday Night Football" No. 1 Show For 3rd Consecutive Week Easily Defeating the Primetime Emmy Awards by 80 Percent

22.2 Million Viewers, 13.3/21 Rating Show Significant Year-to-Year Gains

NEW YORK � September 23, 2008 - The Dallas Cowboys 27-16 victory over the Green Bay Packers on "NBC Sunday Night Football," drew 22.2 million viewers and stands as the second most watched Sunday Night game in NBC's two-plus year history of SNF, trailing only the much-hyped "Manning Bowl" on the first Sunday of the 2006 season (22.6 million), according to data provided by Nielsen Media Research.

Sunday night's 22.2 million viewers represents a 17 percent gain over the comparable week in 2007 (Cowboys-Bears, 19.0 million on 9/23/07) and posted a household rating of 13.3 and a 21 share, a gain of 13 percent over the Cowboys-Bears game (11.8/19).

"Sunday Night Football" easily won the night defeating the Primetime Emmy Awards broadcast on ABC by 80 percent in viewers (22.2 million to 12.3 million) and 62 percent among households (13.3/21 vs. 8.2/13). SNF ranks No. 1 among primetime programs for the week of September 15-21 among households, average viewers and other key ratings categories, marking the third consecutive week SNF has ranked No. 1.

MOST WATCHED GAMES IN SNF HISTORY:
1) Colts-Giants 9/7/06 22.6 million
2) Cowboys-Packers 9/21/08 22.2 million
3) Colts-Patriots 11/5/06 21.9 million
4) Eagles-Patriots 11/25/07 21.8 million
5) Saints-Cowboys 12/10/06 19.9 million