or


[09/26/08 - 11:44 AM]
ABC Wins the Opening Thursday of the Season in Viewers and Key Adults
ABC spins the numbers for Thursday, September 25.

[via press release from ABC]

Quick Take for Thursday, September 25, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Wins the Opening Thursday of the Season in Viewers and Key Adults, The Net's First Total Viewer Victory on a Season-Opening Thursday in 8 Years

ABC is Up from the Year-Ago Night in Both Total Viewers and Adults 18-49

Drawing its Biggest Audience Since January and Top Adult 18-49 Number Since November, "Ugly Betty" Opens its Third Season a Strong No. 1 in Key Demos

In its Fifth-Season Premiere, ABC's "Grey's Anatomy" Generates its Top Numbers In Nearly 11 Months, Standing as TV's Highest-Rated Scripted Telecast Since February

"Grey's" Marks its 41st Original Airing as Thursday's No. 1 TV Show in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC dominated the opening Thursday of the season among Total Viewers (15.5 million) and across each of the key Adult demographics: AD18-34 (6.3/18), AD18-49 (6.0/15) and A25-54 (6.2/15). The Net bested second-place CBS on the evening by 3.8 million viewers and by 58% in Adults 18-49 (CBS = 11.7 million and 3.8/10). ABC's Thursday was the highest-rated night for any net so far this season in the key young adult sales demo.

� ABC's numbers were up over the same night a year ago in both Total Viewers and Adults 18-49 (14.5 million and 5.8/15 on 9/27/07).

� It was the first time that ABC has won the opening Thursday of a season in Total Viewers in 8 years (since 10/5/00) and just the second time since at least 1991 - going back to the start of Nielsen's electronic database.

"Ugly Betty" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. ABC's "Ugly Betty" opened its third season a definitive No. 1 in its time period among Adults 18-34 (3.4/11), beating CBS' second-place "Survivor: Gabon" premiere by 26% (2.7/9) and third-place NBC's opener of "My Name is Earl" by 31% (2.6/8). Asserting itself in the hour among its core audience of Women 18-34, "Betty" defeated second-place CBS' "Survivor" franchise by a best-ever 69% (5.4/16 vs. 3.2/10). The show earned a solid second in the hour to CBS' "Survivor" in Total Viewers (9.8 million) and Adults 18-49 (3.3/9), leading third-place NBC's season opener of "My Name is Earl" by wide margins ("Earl" = 6.4 million and 2.7/8).

� "Ugly Betty" generated its biggest audience since early January and its top Adult 18-49 number since last November � since 1/10/08 and 11/15/07, respectively. It was the series' highest-rated telecast with Women 18-34 in exactly 1 year � since 9/27/07.

"Grey's Anatomy" (9:00-11:00 p.m.)

Thursday's No. 1 TV program in Total Viewers (18.3 million) and Adults 18-49 (7.3/18) on its fifth-season premiere, ABC's "Grey's Anatomy" opened as the highest-rated premiere so far this season in the key young adult sales demo, outdelivering the second-highest-rated season opener by a margin of 30% (Fox's "House" on 9/16/08 = 5.6/16). The ABC medical drama marked its 41st straight original telecast as Thursday's No. 1 TV show in Adults 18-49 � No. 1 on every single original airing since premiering on the evening in 2006. In its 9:00-11:00 p.m., "Grey's" beat its nearest time-period competition by 7.2 million viewers (18.3 million vs. 11.1 million � CBS) and by 78% in Adults 18-49 (7.3/18 vs. 4.1/10 � NBC).

� Grey's represents TV's most-watched scripted series telecast since early-April (4/10/08 - CBS' "C.S.I.") and highest-rated among Adults 18-49 since the beginning of February (2/5/08 - Fox's "House" coming out of "American Idol").

� In Total Viewers and Adults 18-49, "Grey's Anatomy" turned in its strongest performance in nearly 11 months � since 11/15/07.

Please note: Based on last season ('07-08), "Grey's Anatomy" is the most recorded and played back program on all of TV, as the show gained +2.1 million viewers and grew by +1.1 rating points in Adults 18-49 (+13%) from its first reported Live + Same Day number to its Live + 7 Day number. With current DVR penetration nearing 28% this season, up from about 19% at the same point a year ago, "Grey's" will see even greater increases in viewership this season from the initially reported next-day overnight ratings to the final numbers including all DVR playback.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 9/25/08.





  [september 2008]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· MY NAME IS EARL (NBC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.

[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.

[08/22/16 - 08:22 AM]
ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony
ABC spins the numbers for Sunday, August 21.

[08/21/16 - 10:59 AM]
Saturday's Broadcast Ratings: NBC Rides Penultimate Night of Olympic Games to Victory
The Peacock continues its streak of victories in total viewers and adults 18-49.

[08/20/16 - 09:16 AM]
Friday's Broadcast Ratings: NBC Tops Charts with Olympic Games, "Superstore"
The Peacock leads the evening among total viewers and adults 18-49.

[08/20/16 - 08:42 AM]
"Superstore's" Post-Olympic Telecast Generates Strong Sampling
NBC spins the numbers for Friday, August 19.

[08/19/16 - 10:33 AM]
Hallmark Channel's Newest Original Primetime Series, "Chesapeake Shores" Premieres to a Strong Start
The Hallmark Channel spins the numbers for the week of August 8-14.

[08/19/16 - 08:40 AM]
Thursday's Broadcast Ratings: NBC Rides Olympic Games to Another Win
The Peacock dominates the evening in total viewers and adults 18-49.

[08/19/16 - 06:38 AM]
NBC Ranks #1 In Primetime for 115th Consecutive Night of Summer Olympics
NBC spins the numbers for Thursday, August 18.

[08/18/16 - 01:01 PM]
Travel Channel Scores Big with Rio-Based Premiere of "Andrew Zimmern's Driven by Food"
Travel Channel spins the numbers for Tuesday, August 16.

[08/18/16 - 08:49 AM]
Wednesday's Broadcast Ratings: Olympic Games Keep NBC on Top
The Peacock continues to lead among total viewers and adults 18-49.

[08/18/16 - 07:16 AM]
WE tv's Franchise Hit "Marriage Boot Camp: Reality Stars" Averages More Than 1 Million Viewers Per Episode in Strong Fifth Season
WE tv spins the numbers for the season to date.