or


[09/29/08 - 11:13 AM]
ABC Projected to Win the Opening Week of the Season in Viewers and Adults 18-49
ABC spins the numbers for Sunday, September 28.

[via press release from ABC]

Quick Take for Sunday, September 28, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Projected to Win the Opening Week of the Season in Viewers and Adults 18-49

ABC's Fifth-Season Premiere of "Desperate Housewives" Stands as Sunday's No. 1 TV Show in Viewers and Young Adults, as the Net Airs the Top 2 Series in Adults 18-49

ABC's "Home Edition" is the Most-Watched Entertainment Show from 8-9pm, Beating CBS' "Amazing Race" Opener by 1.6 Million Viewers and by 19% in Adults 18-49

With its Top Numbers Since January and Pacing Well Ahead of its May Sweep Results, "Desperate Housewives" Wins Sunday's 9 O'clock Hour Over NBC's "Sunday Night Football" and Overshadows CBS' "Cold Case" Season Opener in the Hour

ABC's "Brothers & Sisters" Towers Over CBS' "The Unit" in the 10pm Hour, In Viewers and Young Adults, Marking its Biggest Numbers Since Early December

Sunday Primetime (7:00-11:00 p.m.)

Competing against NBC's "NFL Sunday Night Football" on the night (Philadelphia-Chicago) and Fox with its highly-rated NFL overrun into the first hour of primetime, ABC held second place to NBC on the opening Sunday of the season in Total Viewers (12.5 million) and ranked No. 1 across all key women demos: W18-34 (5.0/14), W18-49 (6.0/15) and W25-54 (6.7/16). With the weekend numbers in the mix, ABC is projected to win the opening week of the 2008-09 TV season in Total Viewers (12.2 million) and Adults 18-49 (3.8 rating).

� ABC's fifth-season premiere of "Desperate Housewives" stood as the definitive No. 1 TV program on the first Sunday of the season in Total Viewers and Adults 18-49. In fact ABC aired the Top 2 entertainment programs on Sunday evening in the key Adult 18-49 sales demographic, with "Desperate Housewives" and "Brothers & Sisters," respectively.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building sharply on its lead-in during its regular time period premiere, "Extreme Makeover: Home Edition" ranked as the most-watched TV series during the 8 o'clock hour (11.9 million). "Home Edition" topped its unscripted competition in the hour, CBS' "The Amazing Race XIII" season premiere, by 1.6 million viewers (11.9 million vs. 10.3 million) and by 19% in Adults 18-49 (3.7/9 vs. 3.1/8).

"Desperate Housewives" (9:00-10:00 p.m.)

The fifth-season premiere of ABC's "Desperate Housewives" jumped to the top of 9 o'clock hour with an average audience of 18.4 million viewers and a 7.0 rating, 16 share in Adults 18-49, beating NBC's "Sunday Night Football" (16.4 million and 6.4/14) and overshadowing CBS' "Cold Case" opener (11.2 million and 2.7/6) in the hour.

� "Desperate Housewives" drew its largest audience and top Adult 18-49 rating since January (since 1/6/08) and ran ahead of where it left off last season. "Desperate Housewives" was up over its 2008 May Sweep performance by nearly 2 million viewers and by 17% in Adults 18-49 (May Sweep Live + Same Day = 16.5 million viewers and 6.0/15 in Adults 18-49). Despite the increase in DVR penetration, "Housewives" topped its year-ago season opener with Women 18-34 (8.3/20 vs. 8.1/19).

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's third-season premiere of "Brothers & Sisters" overshadowed its CBS drama competition in the 10 o'clock hour, leading the third-season premiere of "The Unit" by 2.7 million viewers (12.4 million vs. 9.7 million) and by 81% in Adults 18-49 (4.7/12 vs. 2.6/6).

� "Brothers & Sisters" saw its best performance since early December in Total Viewers and Adults 18-49 � since 12/2/07. "Brothers & Sisters" grew from the series' performance during the '08 May Sweep by 1.6 million viewers and by 24% in Adults 18-49 (May Sweep Live + Same Day = 10.8 million viewers and 3.8/10 in Adults 18-49). Despite the increase in DVR penetration year to year, "Brothers & Sisters" was up from last year's season premiere in Adults 18-34 (4.1/11 vs. 3.8/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 27% currently, from 19% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 9/28/08.





  [september 2008]  
S
M
T
W
T
F
S
 


· AMAZING RACE, THE (CBS)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNIT, THE (CBS)





most recent ratings | view all posts
[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

[03/11/24 - 11:52 AM]
"Rock the Block" Season Premiere Delivers Triple-Digit Ratings Gains for HGTV on Monday, March 4
The episode, which attracted 3.9 million total viewers, posted an impressive 104 percent lift from the prior six-week average and a 66 percent increase over year-ago levels.

[03/08/24 - 01:32 PM]
ABC News' Special Coverage of the 2024 State of the Union Address and Super Tuesday Wins in Total Viewers Among All Broadcast Television
ABC News' coverage of the State of the Union address was up +14% from the prior year in Total Viewers.

[03/07/24 - 08:00 AM]
"BMF" Season Three Premiere Delivers 5.1 Million Multiplatform Viewers for Starz
The third season, which premiered on Friday, March 1, achieved a series high growing season over season by 25%.

[03/06/24 - 02:30 PM]
"Tamron Hall" Hits 4-Week High in Households and Total Viewers
During the week of February 19, "Tamron Hall" improved week to week in Households (+6% - 0.68 vs. 0.64), Total Viewers (+9% - 1.008 million vs. 928,000) and Women 25-54 (+1% - 141,000 vs. 139,000).

[03/06/24 - 09:00 AM]
FX's "Shogun" Premiere Breaks Records with 9 Million Views Globally on Hulu and Disney+
Domestically, "Shogun" is the No. 1 FX premiere on Hulu, just ahead of "The Bear" Season 2, aided by viewership from Hulu on Disney+.

[03/05/24 - 04:30 PM]
ABC's "Abbott Elementary" Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
"Abbott Elementary" also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).

[03/05/24 - 03:31 PM]
ABC's "The Bachelor" Hits Its Strongest Multiplatform Telecast in Nearly 2 Years
"The Bachelor" tripled its initial Live+Same Day rating among Adults 18-49, skyrocketing by +197% after just three days of multiplatform viewing (0.62 rating to 1.84 rating).

[03/05/24 - 09:14 AM]
Netflix Top 10 Week of Feb. 26: "Avatar: The Last Airbender" Holds Onto #1; "Code 8: Part II" Debuts on Top
Cupid kept his hold on the English TV List, with Season 6 of fan-favorite dating experiment "Love Is Blind" claiming #2 (5.1M views) and "One Day," the limited series adapted from David Nicholls' beloved romance novel, taking #3 (4.8M views).

[03/05/24 - 09:09 AM]
CBS Wins Monday Night For Fourth Consecutive Week with #1 Show of the Night, "NCIS"
"NCIS" averaged 6.81 million viewers, retaining nearly 100% of its week ago average.