[10/01/08 - 07:44 AM]
Monday Night Football - Audience Up 15% for Year
ESPN spins the numbers for Monday, September 29.

[via press release from ESPN]

Monday Night Football � Audience Up 15% for Year

ESPN Wins Prime Time among All Key Male Demos for Fourth Straight Week

ESPN.com NFL Content Yields 10.9 Million Visits & 74.8 Million Page Views

ESPN's Monday Night Football � the Pittsburgh Steelers' 23-20 overtime victory over the visiting Baltimore Ravens � earned an 8.8 rating, representing an average of 8,595,000 homes (11,783,000 P2+). For the fourth straight Monday, ESPN won the night in the key male demos among all networks, broadcast or cable, and the game drove significant traffic to ESPN.com's NFL content.

For the NFL season to date, ESPN's Monday Night Football is averaging a 9.6 rating and 9,335,000 households (12,972,000 P2+), up 14%, 15% and 20%, respectively from last season through five games (8.4 rating; 8,117,000 homes; 10,767,000 viewers). For 2008, the five Monday Night Football telecasts represent cable's five biggest audiences of the year.

ESPN's presentation of the "game around the game," which included NFL studio programming starting at 3:30 p.m. ET through the conclusion of NFL Primetime at 2:40 a.m., delivered 19.1 gross household coverage ratings for its MNF coverage.


Also, NFL content on ESPN.com, including "Monday Night Surround," accessed via computers and mobile devices generated 10.9 million visits and nearly 74.8 million page views � an increase of 41% from the same week last year � from Monday through Tuesday at noon. For the season to date, ESPN.com is averaging 87.5 million page views, up 50% from 2007.

In addition, during the same period there were nearly 4.4 million views of pro football-related video on ESPN.com and SportsCenter Right Now was viewed some 1.6 million times. Also, in the past week (Tuesday through Monday) ESPN football-related podcasts were downloaded more than 740,000 times.


Next week, ESPN's MNF schedule will continue with the Minnesota Vikings visiting the New Orleans Saints (October 6) at 8:30 p.m. The complete Monday NFL schedule on ESPN:

Time (ET) Program
3:30 p.m. NFL Live
4 p.m. NFL PrimeTime
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: Minnesota Vikings at New Orleans Saints
11:30 p.m. SportsCenter

  [october 2008]  


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