or


[10/01/08 - 10:53 AM]
Nickelodeon Is Top Basic Cable Network in 3q, Scores 54 Straight Quarters at Number One
Nickelodeon spins the numbers for the third quarter of 2008.

[via press release from Nickelodeon]

Nickelodeon is Top Basic Cable Network in 3Q, Scores 54 Straight Quarters at Number One

Nickelodeon's Kids and Family Portfolio Posts Solid Gains for the Quarter

NEW YORK, Oct. 1 -- Nickelodeon's 3Q 2008 performance marks its 54th consecutive quarter as basic cable's top total day network for kids and total viewers -- the longest run of its kind. Nick topped with kids 2-11, averaging a 3.5/1.2 million K2-11, and with total viewers, averaging 2.2 million P2+. For the quarter, Nickelodeon owned a dominant 43% of all K2-11 share of viewing among the three major kids nets in total day.

Across the entire Nickelodeon Kids and Family Group portfolio, the Group's television properties (Nickelodeon, NOGGIN, The N, Nicktoons Network, and Nick at Nite) reached an average of 25.4 million K2-11 each week in third quarter, more than any other kids' brand. Additionally, Nickelodeon's Kids and Family TV networks -- NOGGIN, The N, Nicktoons Network, and Nick at Nite -- all delivered double-digit year-over-year growth.

Nickelodeon's 3Q highlights include:

-- Nick is number one with K2-11, earning a 3.5/1.2 million -- a +35% lead over the next closest kids' competitor (The Disney Channel, 2.6/868,000 K2-11, down -19% from last year) and +84% ahead of Cartoon Network (1.9/668,000 K2-11, flat versus year ago).

-- Nick is tops with total viewers, tallying 2.2 million P2+ this quarter, up +3% from last year. Nick was +38% ahead of the number-two total day network, The Disney Channel, which fell -18% from year ago.

-- Nick is number one with K6-11, averaging a 3.2/681,000 K6-11, +7% ahead of the number-two kids' net (The Disney Channel: 3.0/631,000, down -19%); and +52% ahead of Cartoon Network (2.1/441,000, flat).

-- Nick is the number-one destination for preschoolers on commercial TV. Nick averaged 3.8/506,000 K2-5 this quarter in total day, +111% ahead of The Disney Channel (1.8/237,000, down -22%) and +124% ahead of Cartoon Network (1.7/227,000, up +13%).

-- SpongeBob SquarePants is the number-one show with kids 2-11 for the quarter.

-- Nickelodeon owns the top five animated shows for kids 2-11 in 3Q08, including: SpongeBob SquarePants (#1); The Mighty B (#2); Back at the Barnyard (#3); Avatar: The Last Airbender (#4); and The Fairly OddParents (#5).

-- Nick has the top five preschool series for kids 2-5, including: Dora the Explorer (#1); Max and Ruby (#2); The Backyardigans (#3); Go, Diego, Go! (#4); and Ni Hao Kai-Lan (#5).

Nickelodeon's Kids and Family portfolio highlights for 3Q include:

-- Nick at Nite tops basic cable for the second consecutive quarter in total day with Adults 18-49. Nick at Nite has had 11 consecutive month of double-digit year-over-year growth, and averages a .6/667,000 A18-49, up +20% and 1.5 million total viewers, up +22%.

-- Nicktoons Network delivered its highest-rated quarter ever among kids 6-11 (.5/60,000, up +25% over last year) and boys 6-11 (.6/41,000, up +20%), tweens 9-14 (.3/43,000, +50%) and boys 9-14 (.4/27,000, +33%). The network celebrated its highest-rated month ever in July (averaging a .6/61,000 K6-11 and a .7/47,000 B6-11).

-- The N delivered its biggest teen audience ever in 3Q08. Ratings during its total day are up double-digits over last year (.5/71,000 P12-17, up +25%), and with the addition of That 70's Show, The N is delivering its biggest audience ever of teen boys (averaging a .4/28,000 in September 2008).

-- NOGGIN grew double-digits over last year and was the number-two preschool cable network in total day, second only to Nickelodeon. The network averaged a 2.1/197,000 K2-5, up +60% over last year (before the network split from The N).

-- Nickelodeon Kids and Family digital portfolio is number one in average time spent per visitor and page views for the months of June, July and August. Nick Kids and Family digital visitors averaged 92.8 minutes, +83% of Disney Online and +3% of Cartoon Network Online. With 7.1 billion page views over the three months, Nick Kids and Family led Disney Online by +93% and Cartoon Network Online by +488% (source: comScore Media Metrix: June-August 2008).

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

3Q 2008: 6/30/08-9/28/08, according to NMR

All numbers above are based on Nielsen Media Research and Nickelodeon's total programming day unless otherwise noted.

Nickelodeon: M-Th: 6 a.m.-9 p.m.; Fr-Sat: 6 a.m.-10 p.m.; Sun: 6 a.m.-9 p.m. (ET/PT)





  [october 2008]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:22 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Tops Viewers, Demos for CBS
The Eye closes the May sweeps period on top in both categories.

[05/20/15 - 08:41 AM]
ABC Is the Most-Watched TV Net on the Final Tuesday of the Season as the "Dancing with the Stars" Finale Ranks as the Night's Top Show
ABC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:35 AM]
"The Voice" Jumps 33% Week to Week and Beats NBC's Season Average in the Slot by 65%
NBC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:25 AM]
Tuesday's Broadcast Ratings: "The Voice" Wraps Season on Top in Demos for NBC
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.

[05/20/15 - 07:04 AM]
NBA Western Conference Finals Game 1 Up 38 Percent from Last Time on ESPN
ESPN spins the numbers for Tuesday, May 19.

[05/19/15 - 12:48 PM]
Turner Broadcasting Portfolio Once Again Tops the Demo Charts in Both Primetime and Total Day for the First Week of May
Turner further spins the numbers for the week of April 27-May 3.

[05/19/15 - 11:39 AM]
Saturday's NASCAR Sprint All-Star Race on FOX Sports 1 Most-Watched Since 2011
FOX Sports spins the numbers for Saturday, May 16.

[05/19/15 - 10:06 AM]
CBS Wins the 2014-2015 Season in Viewers for the Seventh Consecutive Year - Its 12th Win of the Last 13 Seasons
CBS spins the numbers for the season to date.

[05/19/15 - 09:56 AM]
"Live with Kelly and Michael" Is the No. 2 Syndie Talker for the 4th Straight Week
Disney/ABC Domestic Television spins the numbers for the week of May 4-8.