or


[10/01/08 - 09:32 AM]
Oxygen Celebrates Most Successful Quarter Ever
Oxygen spins the numbers for the third quarter of 2008.

[via press release from Oxygen]

OXYGEN CELEBRATES MOST SUCCESSFUL QUARTER EVER

Oxygen Now Ranks Number 22 for W18-49 Among Ad Supported Cable Entertainment Networks

Oxygen.com Page Views Increase 193%

NEW YORK � October 1, 2008 � Oxygen celebrates its most successful quarter ever for both primetime and total day. Per Nielsen Media Research data, the third quarter of 2008 was the network's most watched quarter among all key demos including P18-49, W18-49, W18-34 and total viewers. Oxygen now ranks 22 (up from ranking 29 in Q3 2007) for W18-49 and is the fastest growing cable network among the top thirty ad-supported entertainment cable networks.

In primetime Q3, Oxygen averaged a 0.5 coverage rating (up 67% versus Q3 2007) with 238,000 P18-49 (a 47% increase), 177,000 W18-49 (a 51% gain), 84,000 W18-34 (up 42%) and 448,000 total viewers (a gain of 45%). This marks Oxygen's 13th consecutive quarter of year-over-year growth in primetime on P18-49, W18-49 and W18-34.

For total day this past quarter, Oxygen averaged a 0.3 coverage rating (a 50% improvement on Q3 2007) with 150,000 P18-49 (up 32%), 111,000 W18-49 (a gain of 34%), 55,000 W18-34 (up 28%) and 261,000 total viewers (a 29% gain). It was the network's 18th consecutive quarter of year-over-year growth for the network among P18-49, W18-49 and total viewers on a total day basis.

Oxygen's digital properties also saw their best quarter ever, due in large part to the success of the "Tori & Dean: Home Sweet Hollywood" and "The Janice Dickinson Modeling Agency" microsites. Accumulating 51.8 million page views this quarter saw a 193% increase over second quarter 2008. With 12.2 million page views in September, the website celebrates it best September ever.

This was also Oxygen's best September ever on-air. In primetime, Oxygen averaged a 0.4 coverage rating (up 33% compared to September 2007), with 208,000 P18-49 9(a 45% gain), 155,000 W18-49 (a 46% improvement), 72,000 W18-34 (up 38%) and 399,000 total viewers (a 40% improvement). In total day, Oxygen averaged 0.3 coverage rating (up 50% from last September) with 136,000 P18-49 (a 26% gain), 101,000 W18-49 (up 28%), 47,000 W18-34 (a 12% gain), and 238,000 total viewers (a 25% gain).

Oxygen's original programming contributed to this quarter's success for the network. Key players were "The Janice Dickinson Modeling Agency" as well as "Tori & Dean: Home Sweet Hollywood," which became the most successful season of any Oxygen original series. Adding to this quarter's success was the world broadcast premiere of the movie "Rumor Has It" on July 12; with a 1.3 coverage rating it became Oxygen's highest rated and most watched theatrical telecast ever.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 9/14/08, blended with Live + Same Day through 9/28/08.

Source, Oxygen.com: Page Views - Omniture Internal Weblogs. Months of July, August and September 2008 (7/1 � 9/30) . Video Streams - FeedRoom and Omniture. Months of July, August and September 2008 (7/1 � 9/30) for Omniture, and FeedRoom





  [october 2008]  
S
M
T
W
T
F
S
   


· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.