or


[10/01/08 - 09:32 AM]
Oxygen Celebrates Most Successful Quarter Ever
Oxygen spins the numbers for the third quarter of 2008.

[via press release from Oxygen]

OXYGEN CELEBRATES MOST SUCCESSFUL QUARTER EVER

Oxygen Now Ranks Number 22 for W18-49 Among Ad Supported Cable Entertainment Networks

Oxygen.com Page Views Increase 193%

NEW YORK � October 1, 2008 � Oxygen celebrates its most successful quarter ever for both primetime and total day. Per Nielsen Media Research data, the third quarter of 2008 was the network's most watched quarter among all key demos including P18-49, W18-49, W18-34 and total viewers. Oxygen now ranks 22 (up from ranking 29 in Q3 2007) for W18-49 and is the fastest growing cable network among the top thirty ad-supported entertainment cable networks.

In primetime Q3, Oxygen averaged a 0.5 coverage rating (up 67% versus Q3 2007) with 238,000 P18-49 (a 47% increase), 177,000 W18-49 (a 51% gain), 84,000 W18-34 (up 42%) and 448,000 total viewers (a gain of 45%). This marks Oxygen's 13th consecutive quarter of year-over-year growth in primetime on P18-49, W18-49 and W18-34.

For total day this past quarter, Oxygen averaged a 0.3 coverage rating (a 50% improvement on Q3 2007) with 150,000 P18-49 (up 32%), 111,000 W18-49 (a gain of 34%), 55,000 W18-34 (up 28%) and 261,000 total viewers (a 29% gain). It was the network's 18th consecutive quarter of year-over-year growth for the network among P18-49, W18-49 and total viewers on a total day basis.

Oxygen's digital properties also saw their best quarter ever, due in large part to the success of the "Tori & Dean: Home Sweet Hollywood" and "The Janice Dickinson Modeling Agency" microsites. Accumulating 51.8 million page views this quarter saw a 193% increase over second quarter 2008. With 12.2 million page views in September, the website celebrates it best September ever.

This was also Oxygen's best September ever on-air. In primetime, Oxygen averaged a 0.4 coverage rating (up 33% compared to September 2007), with 208,000 P18-49 9(a 45% gain), 155,000 W18-49 (a 46% improvement), 72,000 W18-34 (up 38%) and 399,000 total viewers (a 40% improvement). In total day, Oxygen averaged 0.3 coverage rating (up 50% from last September) with 136,000 P18-49 (a 26% gain), 101,000 W18-49 (up 28%), 47,000 W18-34 (a 12% gain), and 238,000 total viewers (a 25% gain).

Oxygen's original programming contributed to this quarter's success for the network. Key players were "The Janice Dickinson Modeling Agency" as well as "Tori & Dean: Home Sweet Hollywood," which became the most successful season of any Oxygen original series. Adding to this quarter's success was the world broadcast premiere of the movie "Rumor Has It" on July 12; with a 1.3 coverage rating it became Oxygen's highest rated and most watched theatrical telecast ever.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 9/14/08, blended with Live + Same Day through 9/28/08.

Source, Oxygen.com: Page Views - Omniture Internal Weblogs. Months of July, August and September 2008 (7/1 � 9/30) . Video Streams - FeedRoom and Omniture. Months of July, August and September 2008 (7/1 � 9/30) for Omniture, and FeedRoom





  [october 2008]  
S
M
T
W
T
F
S
   


· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)











most recent ratings | view all posts
[05/26/15 - 03:37 PM]
"Texas Rising" Ropes in 4.1 Million Viewers
History spins the numbers for Monday, May 25.

[05/26/15 - 02:24 PM]
Western Conference Finals Game 4 on ESPN is Most-Watched Game of 2015 NBA Playoffs
ESPN further spins the numbers for Monday, May 25.

[05/26/15 - 01:18 PM]
ABC Family's "Young & Hungry" Hits a New Series High in Adults 18-34 and Season Highs in Other Key Demos
ABC Family further spins the numbers for Wednesday, May 20.

[05/26/15 - 08:46 AM]
ABC Is No. 1 on Memorial Day in Total Viewers, Adults 18-34 and Women 18-34
ABC spins the numbers for Monday, May 25.

[05/26/15 - 08:44 AM]
6.0 Overnight Rating for NBA Western Conference Finals Game 4 is Up 46 Percent from Last Time on ESPN
ESPN spins the numbers for Monday, May 25.

[05/26/15 - 08:18 AM]
Two-Hour Season Premiere of "American Ninja Warrior" Is the #1 Show of The Night in 18-49 and Total Viewers
NBC spins the numbers for Monday, May 25.

[05/25/15 - 09:00 AM]
Sunday's Broadcast Ratings: NASCAR Tops Demos, Viewers for FOX
The Coca-Cola 600 tops the night in both total viewers and adults 18-49.

[05/25/15 - 08:55 AM]
Saturday's Broadcast Ratings: NHL Playoffs Lead Demo Race for NBC
Coverage of Anaheim at Chicago leads the night among adults 18-49.

[05/25/15 - 08:30 AM]
NBC Ties for #2 Among the Big 4 Networks in the 18-49 Demo
NBC spins the numbers for Sunday, May 24.

[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:42 AM]
Thursday's Broadcast Ratings: Repeats Power CBS to Victory in Viewers, Demos
"The Big Bang Theory" is the evening's top show in both total viewers and adults 18-49.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.