or


[10/01/08 - 09:32 AM]
Oxygen Celebrates Most Successful Quarter Ever
Oxygen spins the numbers for the third quarter of 2008.

[via press release from Oxygen]

OXYGEN CELEBRATES MOST SUCCESSFUL QUARTER EVER

Oxygen Now Ranks Number 22 for W18-49 Among Ad Supported Cable Entertainment Networks

Oxygen.com Page Views Increase 193%

NEW YORK � October 1, 2008 � Oxygen celebrates its most successful quarter ever for both primetime and total day. Per Nielsen Media Research data, the third quarter of 2008 was the network's most watched quarter among all key demos including P18-49, W18-49, W18-34 and total viewers. Oxygen now ranks 22 (up from ranking 29 in Q3 2007) for W18-49 and is the fastest growing cable network among the top thirty ad-supported entertainment cable networks.

In primetime Q3, Oxygen averaged a 0.5 coverage rating (up 67% versus Q3 2007) with 238,000 P18-49 (a 47% increase), 177,000 W18-49 (a 51% gain), 84,000 W18-34 (up 42%) and 448,000 total viewers (a gain of 45%). This marks Oxygen's 13th consecutive quarter of year-over-year growth in primetime on P18-49, W18-49 and W18-34.

For total day this past quarter, Oxygen averaged a 0.3 coverage rating (a 50% improvement on Q3 2007) with 150,000 P18-49 (up 32%), 111,000 W18-49 (a gain of 34%), 55,000 W18-34 (up 28%) and 261,000 total viewers (a 29% gain). It was the network's 18th consecutive quarter of year-over-year growth for the network among P18-49, W18-49 and total viewers on a total day basis.

Oxygen's digital properties also saw their best quarter ever, due in large part to the success of the "Tori & Dean: Home Sweet Hollywood" and "The Janice Dickinson Modeling Agency" microsites. Accumulating 51.8 million page views this quarter saw a 193% increase over second quarter 2008. With 12.2 million page views in September, the website celebrates it best September ever.

This was also Oxygen's best September ever on-air. In primetime, Oxygen averaged a 0.4 coverage rating (up 33% compared to September 2007), with 208,000 P18-49 9(a 45% gain), 155,000 W18-49 (a 46% improvement), 72,000 W18-34 (up 38%) and 399,000 total viewers (a 40% improvement). In total day, Oxygen averaged 0.3 coverage rating (up 50% from last September) with 136,000 P18-49 (a 26% gain), 101,000 W18-49 (up 28%), 47,000 W18-34 (a 12% gain), and 238,000 total viewers (a 25% gain).

Oxygen's original programming contributed to this quarter's success for the network. Key players were "The Janice Dickinson Modeling Agency" as well as "Tori & Dean: Home Sweet Hollywood," which became the most successful season of any Oxygen original series. Adding to this quarter's success was the world broadcast premiere of the movie "Rumor Has It" on July 12; with a 1.3 coverage rating it became Oxygen's highest rated and most watched theatrical telecast ever.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 9/14/08, blended with Live + Same Day through 9/28/08.

Source, Oxygen.com: Page Views - Omniture Internal Weblogs. Months of July, August and September 2008 (7/1 � 9/30) . Video Streams - FeedRoom and Omniture. Months of July, August and September 2008 (7/1 � 9/30) for Omniture, and FeedRoom





  [october 2008]  
S
M
T
W
T
F
S
   


· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)









most recent ratings | view all posts
[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/16/15 - 11:13 AM]
"Mann & Wife" Viewership Grows in Week Two, Second Episode Becomes Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, April 14.

[04/16/15 - 10:45 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Competition for Week of April 6-10
NBC spins the late-night numbers for the week of April 6-10.

[04/16/15 - 08:39 AM]
Repeat of "Law & Order: SVU" Matches the Show's Highest Rating This Season for a Regular-Slot Rebroadcast
NBC spins the numbers for Wednesday, April 15.

[04/16/15 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "Survivor"
The Eye leads both categories for the second week in a row.

[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[04/15/15 - 01:48 PM]
"Bering Sea Gold" #1 on Friday Among Men and Persons and Hits Season High Ratings Among Teen Viewers
Discovery spins the numbers for Friday, April 10.