THE CW'S 90210 GAINS STEAM, BUILDING WEEK-TO-WEEK IN ALL KEY DEMOS

90210 Improves Over Week Ago in Adults 18-34, Women 18-34, Adults 18-49, Women 18-49 and Viewers

Against Tough Competition, 90210 Ranks Second in the Hour in Target Demos

PRIVILEGED Matches or Builds Over Last Week in Key Adult Demos and Viewers

October 1, 2008 (Burbank, CA) - The CW's 90210 gained momentum with solid week-to-week growth in all key categories, improving over last week's telecast by 15% in adults 18-34 (2.3/7), 11% in women 18-34 (3.1/9), 7% in adults 18-49 (1.6/5), 5% in women 18-49 and 9% in viewers (3.2mil), according to preliminary live plus same day Nielsen ratings for Tuesday, Sept. 30, 2008.

Against all original competition, 90210 ranked second in 8:00-9:00p.m. hour in the target demos of adults 18-34, women 18-34 (3.1/9-tie), persons 12-34 (2.0/6) and women 12-34 (2.6/8).

In its fourth telecast, PRIVILEGED held steady, retaining 100% of its week ago performance in adults 18-34 (1.2/4), and building week-to-week by 4% in total viewers and 13% in adults 18-49.