or


[10/10/08 - 01:21 PM]
Up Against CBS' Premiere Thursday, ABC Earns Second in Viewers and All Key Adults
ABC spins the numbers for Thursday, October 9.

[via press release from ABC]

Quick Take for Thursday, October 9, 2008 (Fast Affiliate Live + Same Day Ratings)

Up Against CBS' Premiere Thursday, ABC Earns Second in Viewers and All Key Adults, While Ranking a Dominant No. 1 on the Night in Women 18-34

Growing Week to Week in Viewers and Young Adults, "Ugly Betty" Takes Second At 8pm in Viewers and Wins the Hour for the 3rd Straight Week in Women 18-34

ABC's "Grey's Anatomy" Tops the Season Opener of "C.S.I" in Adults 18-34 And Stand as the Thursday's No. 1 Television Program in Women 18-34

ABC's "Life on Mars" Opens as TV's No. 1 New Drama Debut This Season In Adults 18-49, Qualifying as the Highest-Rated Fall Drama Opener in 1 Year

In the 10pm Hour, "Life on Mars" Beats CBS' Debut of "Eleventh Hour" in Key Adults

Thursday Night (8:00-11:00 p.m.)

Against the premiere of CBS' Thursday dramas, ABC earned second place in Total Viewers (11.5 million) and across all key Adult demos: AD18-34 (3.4/10), AD18-49 (4.0/10) and AD25-54 (4.6/11). ABC posted a dominant first place on the evening in Women 18-34, besting its nearest competition by 26% (4.9/14 vs. 3.9/11 - NBC).

"Ugly Betty" (8:00-9:00 p.m.)

Growing week to week, ABC's "Ugly Betty" took second place in its hour among Total Viewers (8.5 million) to CBS' "Survivor: Gabon," topping NBC's comedies which included the debut of "Kath & Kim" by 1.2 million viewers ("My Name is Earl"/"Kath & Kim" = 7.3 million). Leading its nearest competition in the hour by 16% in Women 18-34 (3.6/11 vs. 3.1/10 - CBS), "Betty" ranked No. 1 in its time period for the 3rd week in a row among young women.

� "Ugly Betty" was up week to week in both Total Viewers (8.5 million vs. 8.3 million) and Adults 18-49 (2.6/7 vs. 2.5/7).

"Grey's Anatomy" (9:00-10:00 p.m.)

Opposite the season premiere of CBS' "C.S.I. in the 9 o'clock hour," ABC's "Grey's Anatomy" took second in the hour to stand as Thursday's No. 2 TV show in both Total Viewers (14.5 million) and Adults 18-49 (5.5/13). "Grey's" beat the "C.S.I." premiere by 20% among Adults 18-34 (5.3/14 vs. 4.4/12). The ABC medical drama led the hour by 47% (7.8/19 vs. 5.3/13 � CBS and NBC tied) and registered as Thursday's No. 1 TV show with Women 18-34.

"Life on Mars" (10:00-11:00 p.m.)

TV's highest-rated drama debut of the season, ABC's series debut of "Life on Mars" topped CBS' series premiere of "Eleventh Hour" by solid margins in the 10 o'clock hour across all key Adult demos: AD18-34 +23% (2.7/8 vs. 2.2/7), AD18-49 +15% (3.8/10 vs. 3.3/9) and AD25-54 +14% (4.8/12 vs. 4.2/10). In addition, "Life on Mars" ranked No. 1 in the hour in AD25-54, M25-54 and W25-54, and was the top-rated broadcast show in the slot with Teens 12-17 (1.4/6).

� "Life on Mars" stands as TV's No. 1 drama debut of the season in Adults 18-49, and the highest-rated Fall drama opener in 1 year � since 10/3/07.

� "Life on Mars" improved the time period for ABC over the same night last year (w/"Big Shots") by 3.1 million viewers (11.6 million vs. 8.5 million), by 6% in Adults 18-49 (3.8/10 vs. 3.6/10) and by 17% in Adults 25-54 (4.8/12 vs. 4.1/11).

� "Life on Mars" retained a strong 93% of its lead-in among Men 18-49 (2.8/8 vs. 3.0/8) and built on Grey's Anatomy by 6% in Men 25-54 (3.7/10 vs. 3.5/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/9/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· BIG SHOTS (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· UGLY BETTY (ABC)









most recent ratings | view all posts
[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.