or


[10/10/08 - 01:21 PM]
Up Against CBS' Premiere Thursday, ABC Earns Second in Viewers and All Key Adults
ABC spins the numbers for Thursday, October 9.

[via press release from ABC]

Quick Take for Thursday, October 9, 2008 (Fast Affiliate Live + Same Day Ratings)

Up Against CBS' Premiere Thursday, ABC Earns Second in Viewers and All Key Adults, While Ranking a Dominant No. 1 on the Night in Women 18-34

Growing Week to Week in Viewers and Young Adults, "Ugly Betty" Takes Second At 8pm in Viewers and Wins the Hour for the 3rd Straight Week in Women 18-34

ABC's "Grey's Anatomy" Tops the Season Opener of "C.S.I" in Adults 18-34 And Stand as the Thursday's No. 1 Television Program in Women 18-34

ABC's "Life on Mars" Opens as TV's No. 1 New Drama Debut This Season In Adults 18-49, Qualifying as the Highest-Rated Fall Drama Opener in 1 Year

In the 10pm Hour, "Life on Mars" Beats CBS' Debut of "Eleventh Hour" in Key Adults

Thursday Night (8:00-11:00 p.m.)

Against the premiere of CBS' Thursday dramas, ABC earned second place in Total Viewers (11.5 million) and across all key Adult demos: AD18-34 (3.4/10), AD18-49 (4.0/10) and AD25-54 (4.6/11). ABC posted a dominant first place on the evening in Women 18-34, besting its nearest competition by 26% (4.9/14 vs. 3.9/11 - NBC).

"Ugly Betty" (8:00-9:00 p.m.)

Growing week to week, ABC's "Ugly Betty" took second place in its hour among Total Viewers (8.5 million) to CBS' "Survivor: Gabon," topping NBC's comedies which included the debut of "Kath & Kim" by 1.2 million viewers ("My Name is Earl"/"Kath & Kim" = 7.3 million). Leading its nearest competition in the hour by 16% in Women 18-34 (3.6/11 vs. 3.1/10 - CBS), "Betty" ranked No. 1 in its time period for the 3rd week in a row among young women.

� "Ugly Betty" was up week to week in both Total Viewers (8.5 million vs. 8.3 million) and Adults 18-49 (2.6/7 vs. 2.5/7).

"Grey's Anatomy" (9:00-10:00 p.m.)

Opposite the season premiere of CBS' "C.S.I. in the 9 o'clock hour," ABC's "Grey's Anatomy" took second in the hour to stand as Thursday's No. 2 TV show in both Total Viewers (14.5 million) and Adults 18-49 (5.5/13). "Grey's" beat the "C.S.I." premiere by 20% among Adults 18-34 (5.3/14 vs. 4.4/12). The ABC medical drama led the hour by 47% (7.8/19 vs. 5.3/13 � CBS and NBC tied) and registered as Thursday's No. 1 TV show with Women 18-34.

"Life on Mars" (10:00-11:00 p.m.)

TV's highest-rated drama debut of the season, ABC's series debut of "Life on Mars" topped CBS' series premiere of "Eleventh Hour" by solid margins in the 10 o'clock hour across all key Adult demos: AD18-34 +23% (2.7/8 vs. 2.2/7), AD18-49 +15% (3.8/10 vs. 3.3/9) and AD25-54 +14% (4.8/12 vs. 4.2/10). In addition, "Life on Mars" ranked No. 1 in the hour in AD25-54, M25-54 and W25-54, and was the top-rated broadcast show in the slot with Teens 12-17 (1.4/6).

� "Life on Mars" stands as TV's No. 1 drama debut of the season in Adults 18-49, and the highest-rated Fall drama opener in 1 year � since 10/3/07.

� "Life on Mars" improved the time period for ABC over the same night last year (w/"Big Shots") by 3.1 million viewers (11.6 million vs. 8.5 million), by 6% in Adults 18-49 (3.8/10 vs. 3.6/10) and by 17% in Adults 25-54 (4.8/12 vs. 4.1/11).

� "Life on Mars" retained a strong 93% of its lead-in among Men 18-49 (2.8/8 vs. 3.0/8) and built on Grey's Anatomy by 6% in Men 25-54 (3.7/10 vs. 3.5/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/9/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· BIG SHOTS (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/28/16 - 10:20 AM]
OWN Delivers Its Highest-Rated, Most-Watched and Highest-Ranked Quarter in Network History
OWN spins the numbers for the quarter to date.

[09/28/16 - 09:31 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "The Voice," "This Is Us"
The newcomer posts big gains from the Peacock's audience a year ago.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.