or


[10/13/08 - 02:47 PM]
ABC's Premiere Week Results Grow from Originally Reported Numbers by 6% in Viewers, by 8% in Adults 18-49 and by 10% in Adults 18-34
ABC spins the Live + 7 Day ratings for the week of September 22-28.

[via press release from ABC]

Primetime Ratings Report For the week of September 22, 2008 (Premiere Week National Live + 7 Day Program Ratings)

The No. 1 Net, ABC's Premiere Week Results Grow from Originally Reported Numbers by 6% in Viewers, by 8% in Adults 18-49 and by 10% in Adults 18-34

In the Final DVR Playback Tallies, ABC is Up 5% from Opening Week Last Year With Viewers and Retains 100% of its Adult 18-49 and Adult 18-34 Audience

ABC's "Grey's Anatomy" is Once Again TV's Most Popularly Recorded and Played Back Show, Jumping by 2.7 Million Viewers from its Originally Reported Numbers

ABC Scripted Series Exhibiting Increases of 1 Million Viewers or More -- and/or a 10% or Greater Increase in Adults 18-49 in the Finalized DVR Playback Numbers -- Include "Grey's," "Housewives," "Boston Legal," "Ugly Betty" & "Brothers & Sisters"

2008-09 WEEK No. 1 Live + 7 Day Ratings:

Based on the first round of Live + 7 Day rating for the new television season, ABC saw its premiere week primetime averages grow from its originally reported Live + Same Day numbers by +6% in Total Viewers (13.0 million vs. 12.3 million) by +8% in Adults 18-49 (4.1/11 vs. 3.8/10) and by +10% in Adults 18-34 (3.4/10 vs. 3.1/9). In the final DVR numbers, ABC remained the definitive No. 1 network during premiere week (w/o 9/22/08), beating its nearest competitors by 1.1 million viewers (13.0 million vs. 11.9 million - CBS) and by 11% in Adults 18-49 (4.1/11 vs. 3.7/10 - NBC).

* Comparing the Live +7 Day premiere week ratings year to year, ABC grew its overall audience from the opening week of last season (w/o 9/23/07) in Total Viewers (+5% - 13.0 million vs. 12.4 million) and retained 100% of young adult audience in both Adults 18-49 (4.1/11) and Adults 18-34 (3.4/10). Disney-owned ABC was also up from its year-ago Live + 7 Day Week 1 averages in Men 18-34 (+5% - 2.2/7 vs. 2.1/7), Teens 12-17 (+13% - 1.8/6 vs. 1.6/6) and Kids 2-11 (+8% - 1.4/6 vs. 1.3/6).

* Similarly to last season, ABC series were among the most popularly recorded and played back. Like last season, ABC's "Grey's Anatomy" was once again TV's most-played-back show this season. On average, "Grey's Anatomy" stood as the biggest actual gainer from the originally reported premiere week numbers (Live + Same Day) to the finalized DVR playback numbers (Live + 7 Day), generating an additional +2.7 million viewers (18.5 million to 21.2 million). With a sharp jump in DVR penetration year to year (20% to 28%), "Grey's" DVR increase was up 29% from its average increase last season, when it gained +2.1 million viewers from Live + Same Day to the Live + 7 Day averages in originals (2007-08 = 18.0 million to 20.1 million). ABC scripted series gaining 1 million viewers or more on average from their originally reported numbers to the final DVR playback numbers included "Grey's Anatomy" (+2.7 million), "Desperate Housewives" (+1.2 million), "Boston Legal" (+1.2 million) and "Brothers & Sisters" (+1.0 million).

* Among Adults 18-49, 4 of ABC's scripted series registered ratings increases of +10% or more during premiere week: "Grey's Anatomy" +18% (7.4 to 8.7), "Boston Legal" +13% (2.4 to 2.7), "Ugly Betty" +12% (3.3 to 3.7) and "Brothers & Sisters" +11% (4.6 to 5.1).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+7 Day Program Ratings), week of 9/22/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· BOSTON LEGAL (ABC)
· BROTHERS & SISTERS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.

[06/24/16 - 09:01 AM]
Thursday's Broadcast Ratings: "Big Brother" Sparks CBS Victory
The Eye claims the top spot in both total viewers and adults 18-49.

[06/23/16 - 08:30 AM]
Wednesday's Broadcast Ratings: "Big Brother" Returns on Top for CBS
The Eye snags the top spot in both total viewers and adults 18-49.