or


[10/13/08 - 02:47 PM]
ABC's Premiere Week Results Grow from Originally Reported Numbers by 6% in Viewers, by 8% in Adults 18-49 and by 10% in Adults 18-34
ABC spins the Live + 7 Day ratings for the week of September 22-28.

[via press release from ABC]

Primetime Ratings Report For the week of September 22, 2008 (Premiere Week National Live + 7 Day Program Ratings)

The No. 1 Net, ABC's Premiere Week Results Grow from Originally Reported Numbers by 6% in Viewers, by 8% in Adults 18-49 and by 10% in Adults 18-34

In the Final DVR Playback Tallies, ABC is Up 5% from Opening Week Last Year With Viewers and Retains 100% of its Adult 18-49 and Adult 18-34 Audience

ABC's "Grey's Anatomy" is Once Again TV's Most Popularly Recorded and Played Back Show, Jumping by 2.7 Million Viewers from its Originally Reported Numbers

ABC Scripted Series Exhibiting Increases of 1 Million Viewers or More -- and/or a 10% or Greater Increase in Adults 18-49 in the Finalized DVR Playback Numbers -- Include "Grey's," "Housewives," "Boston Legal," "Ugly Betty" & "Brothers & Sisters"

2008-09 WEEK No. 1 Live + 7 Day Ratings:

Based on the first round of Live + 7 Day rating for the new television season, ABC saw its premiere week primetime averages grow from its originally reported Live + Same Day numbers by +6% in Total Viewers (13.0 million vs. 12.3 million) by +8% in Adults 18-49 (4.1/11 vs. 3.8/10) and by +10% in Adults 18-34 (3.4/10 vs. 3.1/9). In the final DVR numbers, ABC remained the definitive No. 1 network during premiere week (w/o 9/22/08), beating its nearest competitors by 1.1 million viewers (13.0 million vs. 11.9 million - CBS) and by 11% in Adults 18-49 (4.1/11 vs. 3.7/10 - NBC).

* Comparing the Live +7 Day premiere week ratings year to year, ABC grew its overall audience from the opening week of last season (w/o 9/23/07) in Total Viewers (+5% - 13.0 million vs. 12.4 million) and retained 100% of young adult audience in both Adults 18-49 (4.1/11) and Adults 18-34 (3.4/10). Disney-owned ABC was also up from its year-ago Live + 7 Day Week 1 averages in Men 18-34 (+5% - 2.2/7 vs. 2.1/7), Teens 12-17 (+13% - 1.8/6 vs. 1.6/6) and Kids 2-11 (+8% - 1.4/6 vs. 1.3/6).

* Similarly to last season, ABC series were among the most popularly recorded and played back. Like last season, ABC's "Grey's Anatomy" was once again TV's most-played-back show this season. On average, "Grey's Anatomy" stood as the biggest actual gainer from the originally reported premiere week numbers (Live + Same Day) to the finalized DVR playback numbers (Live + 7 Day), generating an additional +2.7 million viewers (18.5 million to 21.2 million). With a sharp jump in DVR penetration year to year (20% to 28%), "Grey's" DVR increase was up 29% from its average increase last season, when it gained +2.1 million viewers from Live + Same Day to the Live + 7 Day averages in originals (2007-08 = 18.0 million to 20.1 million). ABC scripted series gaining 1 million viewers or more on average from their originally reported numbers to the final DVR playback numbers included "Grey's Anatomy" (+2.7 million), "Desperate Housewives" (+1.2 million), "Boston Legal" (+1.2 million) and "Brothers & Sisters" (+1.0 million).

* Among Adults 18-49, 4 of ABC's scripted series registered ratings increases of +10% or more during premiere week: "Grey's Anatomy" +18% (7.4 to 8.7), "Boston Legal" +13% (2.4 to 2.7), "Ugly Betty" +12% (3.3 to 3.7) and "Brothers & Sisters" +11% (4.6 to 5.1).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+7 Day Program Ratings), week of 9/22/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· BOSTON LEGAL (ABC)
· BROTHERS & SISTERS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/27/17 - 08:32 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off Demo Competition
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/26/17 - 11:16 AM]
"Saints & Sinners" Season Finale Reaches 1.3 Million Viewers, Season Two Seen by 7.3 Million
Bounce TV further spins the numbers for Sunday, April 23.

[04/26/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock also gets a boost from the premiere of new comedy "Great News."

[04/25/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Remain on Top in Demos
ABC, "Dancing with the Stars" then are the most-watched overall.

[04/24/17 - 06:05 PM]
TLC Breaks Record Ratings on Sunday Night with Veteran Series and Premiere of Live Television Event
TLC spins the numbers for Sunday, April 23.

[04/24/17 - 04:15 PM]
Freeform's "Famous In Love" Amasses Over 10 Million Total Views During Its Premiere Week as "Pretty Little Liars" Returns at No. 1 Across Target Demos
Freeform further spins the numbers for Tuesday, April 18.

[04/24/17 - 12:35 PM]
"Fargo" Returns Strong with Third Installment Premiere - Premiere Telecast Delivers 3 Million Total Viewers
FX further spins the numbers for Wednesday, April 19.

[04/24/17 - 09:38 AM]
ESPN's & ABC's NBA Playoffs Ratings Up Double-Digits in Second Weekend
ESPN spins the numbers for its NBA postseason coverage to date.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.