or


[10/13/08 - 02:47 PM]
ABC's Premiere Week Results Grow from Originally Reported Numbers by 6% in Viewers, by 8% in Adults 18-49 and by 10% in Adults 18-34
ABC spins the Live + 7 Day ratings for the week of September 22-28.

[via press release from ABC]

Primetime Ratings Report For the week of September 22, 2008 (Premiere Week National Live + 7 Day Program Ratings)

The No. 1 Net, ABC's Premiere Week Results Grow from Originally Reported Numbers by 6% in Viewers, by 8% in Adults 18-49 and by 10% in Adults 18-34

In the Final DVR Playback Tallies, ABC is Up 5% from Opening Week Last Year With Viewers and Retains 100% of its Adult 18-49 and Adult 18-34 Audience

ABC's "Grey's Anatomy" is Once Again TV's Most Popularly Recorded and Played Back Show, Jumping by 2.7 Million Viewers from its Originally Reported Numbers

ABC Scripted Series Exhibiting Increases of 1 Million Viewers or More -- and/or a 10% or Greater Increase in Adults 18-49 in the Finalized DVR Playback Numbers -- Include "Grey's," "Housewives," "Boston Legal," "Ugly Betty" & "Brothers & Sisters"

2008-09 WEEK No. 1 Live + 7 Day Ratings:

Based on the first round of Live + 7 Day rating for the new television season, ABC saw its premiere week primetime averages grow from its originally reported Live + Same Day numbers by +6% in Total Viewers (13.0 million vs. 12.3 million) by +8% in Adults 18-49 (4.1/11 vs. 3.8/10) and by +10% in Adults 18-34 (3.4/10 vs. 3.1/9). In the final DVR numbers, ABC remained the definitive No. 1 network during premiere week (w/o 9/22/08), beating its nearest competitors by 1.1 million viewers (13.0 million vs. 11.9 million - CBS) and by 11% in Adults 18-49 (4.1/11 vs. 3.7/10 - NBC).

* Comparing the Live +7 Day premiere week ratings year to year, ABC grew its overall audience from the opening week of last season (w/o 9/23/07) in Total Viewers (+5% - 13.0 million vs. 12.4 million) and retained 100% of young adult audience in both Adults 18-49 (4.1/11) and Adults 18-34 (3.4/10). Disney-owned ABC was also up from its year-ago Live + 7 Day Week 1 averages in Men 18-34 (+5% - 2.2/7 vs. 2.1/7), Teens 12-17 (+13% - 1.8/6 vs. 1.6/6) and Kids 2-11 (+8% - 1.4/6 vs. 1.3/6).

* Similarly to last season, ABC series were among the most popularly recorded and played back. Like last season, ABC's "Grey's Anatomy" was once again TV's most-played-back show this season. On average, "Grey's Anatomy" stood as the biggest actual gainer from the originally reported premiere week numbers (Live + Same Day) to the finalized DVR playback numbers (Live + 7 Day), generating an additional +2.7 million viewers (18.5 million to 21.2 million). With a sharp jump in DVR penetration year to year (20% to 28%), "Grey's" DVR increase was up 29% from its average increase last season, when it gained +2.1 million viewers from Live + Same Day to the Live + 7 Day averages in originals (2007-08 = 18.0 million to 20.1 million). ABC scripted series gaining 1 million viewers or more on average from their originally reported numbers to the final DVR playback numbers included "Grey's Anatomy" (+2.7 million), "Desperate Housewives" (+1.2 million), "Boston Legal" (+1.2 million) and "Brothers & Sisters" (+1.0 million).

* Among Adults 18-49, 4 of ABC's scripted series registered ratings increases of +10% or more during premiere week: "Grey's Anatomy" +18% (7.4 to 8.7), "Boston Legal" +13% (2.4 to 2.7), "Ugly Betty" +12% (3.3 to 3.7) and "Brothers & Sisters" +11% (4.6 to 5.1).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+7 Day Program Ratings), week of 9/22/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· BOSTON LEGAL (ABC)
· BROTHERS & SISTERS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[02/25/17 - 08:43 AM]
ABC Wins Friday with "Shark Tank" as the #1 Show for the 6th Week Running
ABC spins the numbers for Friday, February 24.

[02/25/17 - 08:30 AM]
Friday's Broadcast Ratings: ABC Edges Out Competition in Adults 18-49
"Shark Tank" sparks another demo victory for the Alphabet.

[02/25/17 - 08:26 AM]
"Grimm" Matches Its 18-49 High Since the Show's Season Premiere
NBC spins the numbers for Friday, February 24.

[02/24/17 - 08:42 AM]
Thursday's Broadcast Ratings: ABC Hangs Onto Demo Crown
A new "Grey's Anatomy" sparks another victory for the Alphabet among adults 18-49.

[02/23/17 - 02:15 PM]
History's "The Curse of Oak Island" Delivers Series High 3.8 Million Viewers in Season Four Finale
History spins the numbers for Tuesday, February 21.

[02/23/17 - 09:00 AM]
BBC America's "Planet Earth II" Becomes Highest Rated U.S. Nature Show
BBC America further spins the numbers for Saturday, February 18.

[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.

[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.

[02/18/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Both Viewers, Demos
The Eye's "Blue Bloods" leads the night in each category.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.