or


[10/13/08 - 12:25 PM]
Opposite NFL and Mlb Post Season on NBC and Fox, ABC Is the Definitive Choice for Non-Sports Programming on Sunday
ABC spins the numbers for Sunday, October 12.

[via press release from ABC]

Quick Take for Sunday, October 12, 2008 (Fast Affiliate Live + Same Day Ratings)

Opposite NFL and MLB Post Season on NBC and Fox, ABC is the Definitive Choice for Non-Sports Programming on Sunday, Beating CBS by Wide Margins

For 3rd Straight Week, "Housewives" is the Night's No. 1 Program in Adults 18-49, as ABC Airs the Top 3 Entertainment Programs in the Key Adults Sales Demo

ABC's "Home Edition" is No. 1 from 8-9pm in Viewers and All Key Women Demos, Hitting a Season High in Men 18-34 Against Sports on Fox and NBC

Up Week to Week Among Young Adults, "Desperate Housewives" Wins Sunday at 9pm for the 3rd Week in a Row in Viewers and Adults 18-49

ABC's "Brothers & Sisters" Defeats its CBS Drama Competition in the 10pm Hour by 11% in Total Viewers and by 38% in Adults 18-49, Dominating the Slot Across the Key Women Demos

Sunday Primetime (7:00-11:00 p.m.)

Competing against NBC's "NFL Sunday Night Football" on the night (Patriots-Chargers) and Fox with another highly-rated NFL primetime overrun into the 7 o'clock hour leading into its coverage MLB's National Championship Series Game 3 (Dodgers-Phillies), ABC took second place in Total Viewers (10.8 million) and tied NBC for No. 2 in Adults 18-49 (3.8/10) [rank subject to adjustment, based on the time-period based Fast Affiliate Ratings]. For the 3rd week in a row, ABC stood as the No. 1 network on Sunday night across all key women demos: W18-34 (4.0/12), W18-49 (5.1/13) and W25-54 (5.7/13). ABC was the clear choice for non-sports programming on Sunday, beating out CBS with its regular Sunday lineup by 9% in Total Viewers (10.8 million vs. 9.9 million) and by 52% in Adults 18-49 (3.8/10 vs. 2.5/6).

� For the 3rd week in a row, ABC's "Desperate Housewives" registered as Sunday Night's No. 1 TV program among Adults 18-49 and the most-watched entertainment show overall. In fact ABC aired the Top 3 entertainment programs on Sunday evening in the key Adult 18-49 sales demographic, with "Desperate Housewives," "Extreme Makeover: Home Edition" and "Brothers & Sisters," respectively.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building sharply on its lead-in, "Extreme Makeover: Home Edition" ranked No. 1 in the 8 o'clock hour with Total Viewers (11.3 million) and across all key women demos: W18-34 (3.6/10), W18-49 (4.7/12) and W25-54 (5.1/13). The unscripted series stood as the top non-sports program in the hour among Adults 18-49 (3.7/9), beating CBS' "Amazing Race" (2.8/7) by 32%.

� Despite airing against sports, including Game 3 of the 2008 National League Baseball Championship Fox and NFL games on both Fox and NBC, "Home Edition" still hit a season high among Men 18-34 (2.2/6).

"Desperate Housewives" (9:00-10:00 p.m.)

ABC's "Desperate Housewives" topped the 9 o'clock hour in Total Viewers (15.3 million) and Adults 18-49 (5.9/14), defeating NBC's "Sunday Night Football" (12.1 million and 4.9/11) and towering over CBS' "Cold Case" (10.9 million and 2.7/6).

� "Desperate Housewives" saw week-to-week increases in Adults 18-49 (5.9/14 vs. 5.8/13) and Adults 18-34 (5.0/13 vs. 4.8/12).

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" outperformed its CBS drama competition ("The Unit") in the 10 o'clock hour by 11% in Total Viewers (10.1 million vs. 9.1 million) and by 38% in Adults 18-49 (3.6/9 vs. 2.6/7). For the 3rd week running, the ABC drama ranked No. 1 in the hour across each of the key women demographics: W18-34 (3.9/11), W18-49 (5.2/13) and W25-54 (5.8/14).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/12/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· AMAZING RACE, THE (CBS)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNIT, THE (CBS)





most recent ratings | view all posts
[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.

[10/08/19 - 08:29 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Top Demo Race
The network pulls in front of NBC among adults 18-49.

[10/07/19 - 08:25 AM]
Sunday's Broadcast Ratings: Another Week, Another Victory for "Sunday Night Football"
NBC wins the evening in total viewers and adults 18-49 while FOX gets its own NFL boost.

[10/06/19 - 09:44 AM]
Saturday's Broadcast Ratings: College Football Continues Reign for ABC
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/05/19 - 08:36 AM]
Friday's Broadcast Ratings: FOX Gets Boost from "WWE SmackDown"
The network's premiere installment leads the night among adults 18-49.

[10/04/19 - 08:59 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps FOX on Top
The network's NFL franchise dominates the evening in total viewers and adults 18-49.

[10/03/19 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Hold Onto Demo Honors
The network's reality hit nevertheless is down 24% from last week's opener.

[10/02/19 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos; CBS Leads Total Viewers
The Eye's "FBI" is the only series to post week-to-week gains among adults 18-49.

[10/01/19 - 01:58 PM]
Viacom's Entertainment Brands Comedy Central, Paramount Network and TV Land All Close Fiscal Year with Overall Growth and Hit Scripted Series
All three brands also featured top-rated and critically acclaimed original programming throughout the fiscal year (October 2018 - September 2019).