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[10/13/08 - 07:03 PM]
Smackdown(R) Smashes Own Record
WWE spins the "Friday Night SmackDown" numbers for Friday, October 10.

[via press release from WWE]

SmackDown� Smashes Own Record

STAMFORD, Conn. -- After a record breaking premiere on MyNetworkTV with a 1.9 broadcast rating, WWE� Friday Night SmackDown broke its own ratings record in week two. Last Friday, SmackDown delivered a 2.1 broadcast rating, the highest household rating and the most total viewers (nearly 3.5 million) in the history of MyNetworkTV, beating the premiere by eleven percent.

WWE Friday Night SmackDown won the night in the coveted male 18-34 demographic, beating all of the other networks for the second consecutive week.

Additional information on World Wrestling Entertainment Inc (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.





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· WWE SMACKDOWN (USA)





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