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[10/21/08 - 11:59 AM]
ABC Earns Second Place in Viewers and Adults 18-49, While Ranking No. 1 for the 4th Week in a Row with Key Women
ABC spins the numbers for the week of October 13-19.

[via press release from ABC]

Primetime Ratings Report For the week of October 13, 2008 (Based on National Live + Same Day Program Ratings)

ABC Earns Second Place in Viewers and Adults 18-49, while Ranking No. 1 for the 4th Week in a Row with Key Women

ABC Claims the Week's Top 2 TV Shows in Adults 18-49 with "Grey's" And "Housewives," the Net's 3rd Time in 4 Weeks to Air the No. 1 Show

The Network Places 4 of the Top 7 Most-Watched TV Shows of the Week

ABC's "DWTS" is Monday's Most-Watched TV Program for the 4th Week Running

"Samantha Who?" Season Opener Outdraws its CBS Comedy Competition in Monday's 9:30pm Half-Hour, Growing its Audience from Last Season's Finale

In Monday's 10 O'clock Hour, ABC "Boston Legal" Tops NBC's Highly-Promoted Debut of "My Own Worst Enemy" by 10% in Viewers

Sophomore Debut of ABC's "Eli Stone" Draws Series' Largest Audience for a Regular Telecast Since February and Best Adult 18-49 Number Since March

ABC Ranks No. 1 on Wednesday Among Women 18-34 and Women 18-49, Taking the Top Spot Among Women 18-34 for the 3rd Consecutive Week

"Pushing Daisies" Grows Week to Week in Viewers and Adults 25-54, Beating NBC's "Knight Rider" Wednesday at 8pm Across Key Women for the 3rd Straight Week

ABC News' "Vote 2008: Analysis-TUE" Holds Second in its Slot with Viewers, Beating CBS' Analysis Among Total Viewers, Adults 18-49 and Adults 25-54

Posting its Best Adult 18-49 Number Since its Season Opener, ABC's "Ugly Betty" Ranks No. 1 in its Thursday 8pm Slot for the 4th Week in a Row in Women 18-34

Growing Week to Week, ABC's "Grey's Anatomy" Dominates Thursday's 9pm Hour, Defeating CBS' "C.S.I." by 13% in Adults 18-49 and by 78% in Adults 18-34

Growing its Friday Adult 18-49 Audience for the 2nd Week in a Row, ABC Takes a Strong Second the Evening, Beating NBC by 19% and Fox by 27%

"Wife Swap" and "Supernanny" Draw Biggest Audiences Yet in New Friday Slots

For the 4th Straight Week, "Housewives" is Sunday's No. 1 Program in Adults 18-49 And Stands as Sunday's Most-Watched Show for the 3rd Time in the Last 4 Weeks

WEEK No. 4:

During the week of October 13, 2008, ABC took second place in Total Viewers (9.2 million) and Adults 18-49 (2.8/8). The Net ranked No. 1 for the 4th week in a row with Women 18-34 (2.9/8) and Women 18-49 (3.6/9-tie).

Rankings: ABC aired the Top 2 TV shows for the week in Adults 18-49, with "Grey's Anatomy" and "Desperate Housewives." In fact it was the 3rd time in the 4 weeks this season that ABC claimed the No. 1 TV series in the key young adult sales demo: The Net aired 4 of the week's Top 7 most-watched television shows in prime: "Dancing with the Stars" � No. 3, "Desperate Housewives" � No. 4, "DWTS Results" � No. 6 and "Grey's Anatomy" � No. 7.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

For the 4th week in a row, ABC stood as Monday's most-watched network, defeating its nearest competitor (CBS) by 1.9 million viewers (13.5 million vs. 11.6 million). ABC also ranked No. 1 for the 4th straight week among Women 18-49 (4.6/11) and Women 25-54 (5.7/13).

"Dancing with the Stars" (8:00-9:31 p.m.)

Monday's most-watched program for the 4th week running, ABC's "Dancing with the Stars" won its time slot, beating second-place CBS by 6.7 million viewers (17.8 million vs. 11.1 million). "DWTS" also won its time period among Women 18-34 (4.0/10) and Women 25-54 (7.2/16)

"Samantha Who?" (9:31-10:01 p.m.)

The season premiere of ABC's "Samantha Who?" outdrew its comedy competition in the time-slot, CBS' "Worst Week," by 1.7 million viewers (11.5 million vs. 9.8 million). In addition, "Samantha Who?" led its half-hour among Women 18-49 (4.5/10) and Women 25-54 (5.6/12).

� Also coming out of a "Dancing with the Stars" lead-in last season, "Samantha Who?" was up by 1.3 million viewers compared to its freshman season finale (10.2 million on 5/12/08). The sophomore comedy also registered increases over last season's closer among Men 18-49, Men 25-54, Teens 12-17 and Kids 2-11.

"Boston Legal" (10:01-11:00 p.m.)

ABC's "Boston Legal" outdrew NBC's highly-promoted series debut of "My Own Worst Enemy" by 10% in Total Viewers (8.0 million vs. 7.3 million). The ABC drama also beat the NBC series among Women 25-54 (3.5/8 vs. 3.2/8).

Tuesday

With "Dancing with the Stars Results-SP" and ABC News' post-Presidential Debate analysis, ABC ranked No. 1 in Tuesday prime among Adults 18-49 (3.4/9) and Adults 25-54 (4.4/11-tie). ABC took a strong second in Total Viewers (13.6 million).

"Dancing with the Stars Results " (9:00-10:02 p.m.)

Jumping from its lead-in by 9.6 million viewers and by 154% in Adults 18-49, ABC's "Dancing with the Stars Results" took second in the 9 o'clock hour in Total Viewers (14.8 million), outperforming its unscripted competition in the time period, NBC's second hour of "The Biggest Loser: Families," by 6.9 million viewers ("Loser" = 7.9 million). The show won its time period among Women 18-49 (4.5/10) and Women 25-54 (6.0/13) for the 3rd consecutive telecast. Additionally, the broad-appealing "DWTS" stood as Tuesday's highest-rated broadcast program with Kids 2-11 (1.6/5). Celebrity chef, author and reality television star Rocco DiSpirito was the fourth dancer to leave the competition this season.

"Eli Stone" (10:02-11:00 p.m.)

The sophomore season premiere of "Eli Stone" drew the show's largest audience (8.4 million) for a regular telecast since February (since 2/07/08) and highest Adults 18-49 rating (2.2/6) since March (since 3/20/08).

� Compared to where it left off last season, "Eli Stone" was up by 2.3 million viewers and by 10% in Adults 18-49 over its season finale (6.1 million & 2.0/6 in Adults 18-49 on 4/17/08).

Wednesday

With "Pushing Daisies" and ABC News' post-Presidential Debate analysis, the Net drew 7.0 million viewers and a 2.1 rating, 6 share in Adults 18-49. ABC ranked No. 1 on Wednesday among Women 18-34 (2.3/7) and Women 18-49 (2.7/7-tie), taking the top spot among Women 18-34 for the 3rd straight week.

"Pushing Daisies" (8:00-9:00 p.m.)

During the 8 o'clock hour, ABC's "Pushing Daisies" took second in the hour among the key women demos, beating NBC's "Knight Rider" for the third consecutive week by double digits across the Women demos: W18-34 +64% (2.3/7 vs. 1.4/4), W18-49 +25% (2.5/7 vs. 2.0/5) and W25-54 +12% (2.9/7 vs. 2.6/6).

� "Daisies" saw week-to-week increases in Total Viewers (6.1 million vs. 5.5 million) and Adults 25-54 (2.3/6 vs. 2.2/6).

"ABC News Vote '08: Presidential Debate" (9:00-10:31 p.m.)

Based on Nielsen's "sustained" ratings, ABC News' coverage of the Presidential Debate drew 10.6 million viewers.

"Vote 2008: Analysis-WED" (10:31-11:00 p.m.)

From 10:31-11:00 p.m. ET, taking second in the time slot in Total Viewers, ABC News' "Vote 2008: Analysis-TUE" beat CBS' "Campaign '08-Debate ANL" in Total Viewers (8.9 million vs. 7.2 million), Adults 18-49 (2.5/6 vs. 2.2/5) and Adults 25-54 (3.1/7 vs. 2.6/6).

Thursday

ABC earned second place on Thursday in Total Viewers (10.5 million) and Adults 18-49 (3.7/10). The Network ranked No. 1 on the evening among Adults 18-34 (3.3/10) and key Women: W18-49 (5.4/13) and W18-34 (5.0/14). In fact it was the Net's 4th week in a row to lead the night with Women 18-34.

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" took second place at 9:00 p.m. in Total Viewers (8.3 million) and Adults 18-49 (2.7/8), outdrawing NBC's comedies by almost 2 million viewers ("My Name is Earl"/"Kath & Kim" = 6.4 million & 2.6/7 in AD18-49). Defeating its nearest competition in the hour by 37% in Women 18-34 (3.7/11 vs. 2.7/8 � CBS' "Survivor: Gabon"), "Betty" held the No. 1 position in its time period for the 4th consecutive week among young women.

� Hitting its highest ratings since its premiere 3 weeks ago, "Betty" was up week to week in Adults 18-49 (2.7/8 vs. 2.6/8) and Adults 25-54 (3.2/8 vs. 3.1/8).

"Grey's Anatomy" (9:00-10:01 p.m.)

Growing week to week and re-emerging as Thursday's No. 1 TV program in Adults 18-49, ABC's "Grey's Anatomy" (5.9/15) defeated CBS' "C.S.I." in the 9 o'clock hour by 13% in the key young adult sales demo (5.2/13) and NBC's "Office"/"SNL Weekend Update" combo by 40% (4.2/10). The ABC medical drama also dominated the hour by 27% in Adults 18-34 over second-place NBC (5.7/16 vs. 4.5/12). "Grey's" topped third-place "C.S.I." by 78% in Adults 18-34 (5.7/16 vs. 3.2/9).

� In addition to registering as Thursday's top show in Adults 18-49, "Grey's" was also the evening's No. 1 television program with Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54).

� "Grey's" was up week to week across each of the key Adult demographics: +8% in Adults 18-34 (5.7/16 vs. 5.3/14), +5% in Adults 18-49 (5.9/15 vs. 5.6/13) and +3% in Adults 25-54 (6.4/14 vs. 6.2/14).

"Life on Mars" (10:01-11:00 p.m.)

ABC's freshman drama, "Life on Mars," took second place during the 10 o'clock hour among Women 18-34 (2.6/7).

Friday

ABC earned a solid second place on Friday night to CBS among Adults 18-49 (1.9/6), outpacing NBC with its 2-hour series debut of "Crusoe" by 19% (1.6/5) and Fox by 27% (1.5/5). ABC beat out its network rivals on the evening in both Adults 18-34 (1.5/6) and Women 18-34 (1.8/7).

� ABC increased its Friday night Total Viewer and Adult 18-49 audience for the 2nd week in a row. The Net posted its highest-rated Friday with Adults 18-34 in 8 months (since 2/22/08), matching its best number on the evening in almost 1 year (since 11/30/07).

"Wife Swap" (8:00-9:00 p.m.)

In its new time period opposite time period-veteran "Ghost Whisperer," ABC's "Wife Swap" beat the opening hour of NBC's well-promoted 2-hour series debut of "Crusoe" by 13% among Adults 18-49 (1.7/6 vs. 1.5/5).

� Growing its viewer and young adult audience for the 2nd straight week, "Wife Swap" was up in over the prior week by nearly 1.0 million viewers (5.0 million vs. 4.1 million) and by 13% in Adults 18-49 (1.7/6 vs. 1.5/5), hitting its best numbers yet in its new slot.

"Supernanny" (9:00-10:00 p.m.)

Building nicely on its lead-in for its 3rd consecutive telecast in its new slot, "Supernanny" took second place during the 9 o'clock hour, beating out the second hour of NBC's "Crusoe" premiere among Adults 18-49 (1.8/6 vs. 1.7/5). In fact as it gained audience throughout its telecast and CBS' "The Ex List" lost audience in the hour, "Supernanny" moved up and nearly tied for the No. 1 position at 9:30 p.m. in Adults 18-49 with the CBS drama (1.8/6 vs. 1.9/6). In addition, the ABC unscripted series led its CBS, NBC and Fox competition in the hour in Adults 18-34 (1.6/6).

� "Supernanny" grew its overall audience for the 2nd week in a row (5.1 million vs. 5.0 million), while retaining 100% of its Adult 18-49 delivery week to week (1.8/6).

"20/20" (10:00-11:00 p.m.)

Once again increasing from on its lead-in with viewers and young adults, ABC News' "20/20" took second place during the 10 o'clock hour in Total Viewers (6.9 million) and Adults 18-49 (2.0/6) to CBS's with "Num3ers." Also in the time period, the ABC newsmagazine defeated NBC's "Life" for the 3rd consecutive week, topping the NBC sophomore drama by 1.0 million viewers (6.9 million vs. 5.9 million) and by 33% in Adults 18-49 (2.0/6 vs. 1.5/5).

Sunday

Competing against NBC's "NFL Sunday Night Football" (Seahawks-Buccaneers) and CBS' highly-rated NFL primetime overrun into the 7 o'clock hour, ABC ranked No. 2 on Sunday among Total Viewers (11.0 million) and Adults 18-49 (3.7/9). For the 4th consecutive week, ABC stood as the No. 1 television network on Sunday night across all key women demos: W18-34 (4.0/11), W18-49 (4.9/12) and W25-54 (5.6/13).

� For the 4th time in as many weeks, ABC's "Desperate Housewives" stood as Sunday Night's No. 1 TV program among Adults 18-49. In addition, the program was the most-watched show overall on Sunday for the 3rd time in 4 weeks.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" was the top entertainment choice in the 7 o'clock hour in Total Viewers (7.8 million) and Adults 18-49 (2.0/6). Airing against CBS' NFL overrun, the video-clip show improved its performance over the prior week by 1.5 million viewers and by 5% among young adults (6.3 million & 1.9/5 in Adults 18-49).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Surging from its lead-in, "Extreme Makeover: Home Edition" took second in the hour in Total Viewers (10.9 million) and Adults 18-49 (3.6/9), finishing in a virtual tie for No. 1 with Fox (3.7/9) with its animated comedy combo ("The Simpsons"/"King of the Hill") in the key adult demo. The unscripted program ranked No. 1 in the 8 o'clock hour across all key women demos: W18-34 (3.8/10), W18-49 (4.7/11) and W25-54 (5.3/12).

"Desperate Housewives" (9:00-10:01 p.m.)

ABC's "Desperate Housewives" won its 9pm time period in Total Viewers (15.5 million) and Adults 18-49 (5.7/13), dominating NBC's "Sunday Night Football" (10.7 million and 4.1/9) and CBS' "Amazing Race"/"Cold Case" (10.3 million and 3.0/7).

"Brothers & Sisters" (10:01-11:00 p.m.)

Opposite the final hour of NBC's "Sunday Night Football," ABC's "Brothers & Sisters" won the 10 o'clock hour across each of the key Women demographics [W18-34 (3.9/10), W18-49 (4.9/12) and W25-54 (5.5/12)], taking the top spot in the time slot for 4 consecutive weeks.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 10/13/08, unless stated otherwise.





  [october 2008]  
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· 20/20 (ABC)
· AMAZING RACE, THE (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BIGGEST LOSER, THE (NBC)
· BOSTON LEGAL (ABC)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· CRUSOE (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· ELI STONE (ABC)
· EX LIST, THE (CBS)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· KING OF THE HILL (FOX)
· KNIGHT RIDER (NBC)
· LIFE (NBC)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· MY OWN WORST ENEMY (NBC)
· NUMB3RS (CBS)
· OFFICE, THE (NBC)
· PUSHING DAISIES (ABC)
· SAMANTHA WHO? (ABC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· SUPERNANNY (ABC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)
· WIFE SWAP (ABC)
· WORST WEEK (CBS)









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