VIEWERS STAY HOME FOR "LADIES OF THE HOUSE" � HALLMARK CHANNEL'S LATEST ORIGINAL MOVIE SCORES AS HIGHEST-EVER OCTOBER PREMIERE
Movie Ranks in Top 10 for Key Demo Ratings and Delivery
Hallmark Channel's latest original movie premiere, "Ladies of the House," starring Donna Mills, Pam Grier and Florence Henderson, has become the network's highest-ever fourth quarter non-holiday original movie premiere and its highest-ever October original movie.
The original movie scored a 1.9 household rating and delivered over 1.6 million homes and 2.9 million total viewers on Saturday, October 18 (9-11 p.m.) ranking it as the second-highest-rated ad-supported cable movie of the week and boosting Hallmark Channel to rank sixth in Prime Time for the day.
"Ladies of the House" ranked in the top 10 for key demo ratings and delivery, including #7 in W25-54 rating (0.8), #10 in A25-54 rating (0.5) and #10 in W25-54 delivery (373,000). The movie also doubled the channel's October-to-date Prime Time rating among W25-54 (0.4 vs. 0.8).
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 85 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.
Source: Nielsen Media Research, 10/13-19/08