OXYGEN'S "THE JANICE DICKINSON MODELING AGENCY" MARKED ITS HIGHEST RATED SEASON EVER
Oxygen.com Boasts 432 Percent Increase Over Season 3 Web Traffic
NEW YORK � October 22, 2008 � Oxygen's "The Janice Dickinson Modeling Agency" season four became the series' most watched cycle ever among the coveted women 18-49 demographic, according to Nielsen Media Research. For the season -- the show averaged 277,000 A18-49, 194,000 W18-49 (besting the series' previous high in cycle 3 with 273,000 A18-49 and 191,000 W18-49) and 379,000 total viewers.
Last night's season finale saw Janice close the doors of her agency in Los Angeles to move to New York and open her dream agency. The episode averaged 234,000 P18-49, 168,000 W18-49, 104,000 W18-34 and 342,000 total viewers. "The Janice Dickinson Modeling Agency" season four premiere on August 26 was the most watched of the series among W18-49 (238,000) and P18-49 (322,000).
Oxygen's website www.Oxygen.com boasted an impressive 432 percent increase in page views over the previous cycle three (13.4 million page views versus 2.5 million). Additionally, video streams increased 86% with 824,000 (vs. 444,000 in season three) streams this season.
Source: Nielsen Media Research, "Janice Dickinson Modeling Agency" premiere episodes (06/06/06-10/21/08) Live + Same Day data stream.
Source, Oxygen.com: Page Views and Monthly Unique Visitors - Insight XE before May '08 (beginning April '03), Omniture SiteCatalyst May'08 forward; Video Streams - FeedRoom solely before June '08 (beginning August '06), FeedRoom and Omniture SiteCatalyst jointly June '08 forward.
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "Coolio's Rules," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."