Ratings Highlights for October 08
(Final National Ratings)
In Prime, October 08 Qualifies as SOAPnet's Most-Watched Month in 20 Months in Total Viewers & Third-Most-Watched Month in Net's History
In the Net's Sales Prime, October 08 is SOAPnet's Most-Watched Month Ever in Total Viewers, and Top Rated Month in One Year in Target Women 18-49
As of November 08, SOAPnet is Available in 71 Million U.S. Homes,
Increasing its Household Presence by 3.9 Million in a Year's Span
Growing its Audience for the Fifth Straight Month, "The Young and the Restless'" Records its Most-Watched Month Ever on SOAPnet in Women 18-49
and Third-Most-Watched in Total Viewers
"All My Children" and "One Life to Live" Enjoy Their Most-Watched Month
on Record in Total Viewers, and Hit October-Best Levels in Women 18-49
With "General Hospital" Hitting a Seven-Month High in Total Viewers,
October 08 Stands as the Show's Most-Watched October of All Time
SOAPnet (October 2008)
Prime (M-Su, 8:00 p.m.-11:00 p.m.)
� In Total Viewers (364,000), driven by all-time highs for "All My Children" and "One Life to Live," October 08 qualified as SOAPnet's most-watched month in almost two years, or 20 months (since February 07), and third-most-watched in the net's history. Additionally, SOAPnet recorded its largest October audience ever.
� In Women 18-49 (120,000), October 08 wrapped as SOAPnet's most-watched month in Prime in more than a year (since September 07), ranking as the net's top rated October on record in the target demo.
� Year to year, SOAPnet improved by 27% in Total Viewers (364,000 vs. 286,000) and by 4% in Women 18-49 (120,000 vs. 115,000).
Sales Prime (M-Su, 7:00 p.m.-12:00 a.m.)
� In October 08, SOAPnet delivered its largest audience in the net's history in Total Viewers (375,000 � tied September 06), and qualified as the net's top rated month in a year in Women 18-49 (122,000 � since October 07).
Universe Estimates (# of U.S. homes)
� Available in 71.0 million U.S. homes as of November 08, SOAPnet increased its household presence by 3.9 million homes in a year's span (67.1 million)
"The Young and the Restless" (M-F, 7:00-8:00 p.m.)
� Growing its audience for the fifth straight month, "The Young and the Restless" recorded its largest monthly audience ever on SOAPnet in Women 18-49 (204,000), and third-largest yet in Total Viewers (642,000).
� Versus year-ago levels, "The Young and the Restless" climbed by an impressive 50% in Total Viewers (642,000 vs. 428,000) and by 27% in Women 18-49 (204,000 vs. 161,000).
"All My Children" (M-F, 8:00-9:00 p.m.)
� Delivering its second straight month of growth, October 08 stood as "All My Children's" most-watched month on record on SOAPnet in Total Viewers (461,000), and hit October-best levels in Women 18-49 (150,000).
� Versus year-ago levels, "All My Children" improved by 44% in Total Viewers (461,000 vs. 320,000) and by 11% in Women 18-49 (150,000 vs. 135,000).
"One Life to Live" (M-F, 9:00-10:00 p.m.)
� Recording its second consecutive month of gains, "One Life to Live" delivered its largest audience ever on SOAPnet in Total Viewers (417,000 � tied June 06), increasing over year-ago levels by a substantial 38% (303,000 � October 07).
� Enjoying its most-watched month in over one year in Women 18-49 (150,000 - since September 07), "One Life to Live" hit October highs in the core demo, up by a solid 34% year to year (112,000 � October 07).
"General Hospital" (M-F, 10:00-11:00 p.m.)
� In October 08, "General Hospital" generated its largest October audience of all time in Total Viewers (442,000), garnering the show's largest audience in seven months (since March 08).
Source: Nielsen Media Research (National Ratings, October 08: 9/29/08-10/26/08, Most Current).