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[11/03/08 - 04:16 PM]
ABC Family's "13 Nights of Halloween 2008" Scares Up Event-Best Deliveries in Total Viewers and Core 18-34 and 12-34 Demographics
ABC Family spins the numbers for October 19-31.

[via press release from ABC Family]

Ratings Highlights for October 19-31, 2008 (Final National Ratings)

Driven by Halloween Movies, "Beetlejuice," "Scooby Doo" and "Scooby Doo 2: Monsters Unleashed," ABC Family's "13 Nights of Halloween 2008" Scares Up Event-Best Deliveries in Total Viewers and Core 18-34 and 12-34 Demographics

With "13 Nights of Halloween," ABC Family Ranks Among Cable's Top 5 Networks in the Daypart in Women 18-34 and Females 12-34

Sunday's Airing of "Beetlejuice" on October 26 was the Stunt's Most-Watched Telecast in Total Viewers, Adults 18-34, Adults 18-49 and Viewers 12-34

The 10th Annual "13 Nights of Halloween" Grows by Impressive Double-Digit Percent Increases Over Last Year's Event in Total Viewers and Across all Key 18-34, 18-49 and 12-34 Demos

13 Nights of Halloween 2008

Driven by theatricals "Beetlejuice," "Scooby Doo" and "Scooby Doo 2: Monsters Unleashed," ABC Family's 10th annual "13 Nights of Halloween" scared up event-best deliveries in Total Viewers (1.2 million), Adults 18-34 (307,000), Women 18-34 (189,000), Viewers 12-34 (497,000) and Females 12-34 (316,000).

� With "13 Nights of Halloween," ABC Family ranked among cable's Top 5 networks in the daypart in Women 18-34 (No. 4T - tied on rating, 0.6) and Females 12-34 (No. 5 � 0.7 rating/316,000).

� Sunday's showing of "Beetlejuice" (10/26/08, 7:00 � 9:00 p.m.) was the stunt's most-watched telecast in several target measures, specifically in Total Viewers (1.8 million), Adults 18-34 (426,000), Adults 18-49 (838,000) and Viewers 12-34 (663,000).

� Versus last year's event, "13 Nights of Halloween 2008" grew by impressive double-digit percentages, increasing by 20% in Total Viewers (1.2 million vs. 1.0 million), by 16% in Adults 18-34 (307,000 vs. 265,000), by 15% in Women 18-34 (189,000 vs. 164,000), by 18% in Viewers 12-34 (497,000 vs. 421,000) and by 15% in Females 12-34 (316,000 vs. 274,000).

Source: Nielsen Media Research (National Ratings, 13 Nights of Halloween 08: 10/19/08-10/31/08, (Monday � Sunday, 8:00 � 10:00 p.m.) Most Current: Live + SD, blended with Live + 7, when available).





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