[11/04/08 - 02:55 PM]
Monday Night Football - "Wins the Night" for Third Time
ESPN spins the numbers for Monday, November 3.

[via press release from ESPN]

Monday Night Football � "Wins the Night" for Third Time

Cable's 2nd-Biggest Audience of 2008

ESPN.com NFL Content Yields 8.8 Million Visits & 67.1 Million Page Views

ESPN's Monday Night Football � the Pittsburgh Steelers' 23-6 victory over the Washington Redskins � earned a 10.2 rating, representing an average of 10,003,000 homes, making ESPN the night's most-watched television network in primetime, broadcast or cable (14,205,000 P2+). It was the third time this season (nine weeks), ESPN "won the night" for overall audience on Monday. All nine weeks, ESPN has won the night among Adults 18-49 and in the key male demos among all networks, broadcast or cable. Also, the game drove significant traffic to ESPN.com's NFL content.

The telecast � which included halftime interviews by host Chris Berman with presidential candidates Senator John McCain and Senator Barack Obama � attracted the second-biggest cable television audience of 2008, behind only the September 15 MNF matchup of Philadelphia at Dallas (12,953,000 homes, based on a 13.3 rating, 18,608,000 P2+).

For the NFL season to date, ESPN's Monday Night Football is averaging a 9.1 rating and 8,939,000 households (12,398,000 P2+), up 6%, 7% and 11%, respectively from last season through 10 games (8.6 rating; 8,335,000 homes; 11,170,000 viewers). For 2008, Monday Night Football telecasts represent nine of cable's 10 biggest household audiences of the year.


Also, NFL content on ESPN.com, including "Monday Night Surround," accessed via computers and mobile devices generated 8.8 million visits and 67.1 million page views � an increase of 40% from the same week last year � from Monday through Tuesday at noon. For the season to date, ESPN.com is averaging 77.1 million page views, up 37% from 2007.

In addition, during the same period there were 1.9 million views of pro football-related video on ESPN.com and SportsCenter Right Now was viewed 1.4 million times. Also, in the past week (Tuesday through Monday) ESPN football-related podcasts were downloaded more than 716,000 times.


Next week, ESPN's MNF schedule will continue with the San Francisco 49ers visiting the Arizona Cardinals (November 10) at 8:30 p.m. The complete Monday NFL schedule on ESPN:

Time (ET) Program
3:30 p.m. NFL Live
4 p.m. NFL PrimeTime
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: San Francisco 49ers at Arizona Cardinals
11:30 p.m. SportsCenter

  [november 2008]  


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