BET Wins Big with the Record-Breaking Return of 'KEYSHIA COLE: THE WAY IT IS' and the Powerful Sneak Peek of New Series 'BROTHERS TO BRUTHA'
NEW YORK, Nov. 13 -- The third time's another charm for
BET, as the network's #1 original series KEYSHIA COLE: THE WAY IT IS
returned for its third season on Tuesday, November 11 and is now BET's #1
original series season premiere telecast of all time. A total of 1.4
million households and 1.94 million viewers tuned in on Tuesday night,
giving the show's season debut a 1.54 coverage rating, according to Nielsen
Media Research. The third season premiere of KEYSHIA COLE posted a 10%
increase in viewing among households versus last year's premiere,
maintaining the series' consistent year-to-year household growth with each
season premiere (1.18 million and 1.24 million households for season one
and two, respectively).
Additionally, episode two of KEYSHIA COLE aired immediately after the
premiere and built on those strong lead-in numbers, scoring a 1.67 coverage
rating and drawing 1.5 million households and 2.0 million viewers. Episode
two of season three now stands as BET's #1 original series telecast so far
Also, the special sneak peek of BET's new original series BROTHERS TO
BRUTHA, which debuted after KEYSHIA COLE, scored a solid 1.02 coverage
rating, with 901,000 households and 1.1 million viewers tuning in.
Season three of critically acclaimed docu-drama KEYSHIA COLE: THE WAY
IT IS finds the family making progress and discovering their own personal
paths. Frankie, Neffie and Keyshia attempt to truly step above their past
hurts. During the process, Keyshia finds herself on the path to becoming
the woman she is destined to be, leading her family and her business down
the road to success. This new path also opens Keyshia's heart and she is
finally ready to allow herself to find love once again.
Premiering Tuesday, November 18 at 10:30 p.m.*, the emotional new
series BROTHERS TO BRUTHA follows the lives of the Harrell brothers as they
attempt to find the balance between family and fame. Under the management
of their uncle, music veteran Donny "Drano" Harrell, and under the tutelage
of the late Shakir Stewart, Executive Vice President of Island Def Jam,
Brutha hopes to realize the entire Harrell clan's lifelong dream of
success. Under pressure to be perfect at every turn, the lines between
blood and business become blurred and the brothers are put to the test.
Will this industry wound the family even more, or will it keep them brother
to brother? Brutha's debut self-titled album is set for release on December
23, 2008. (BROTHERS TO BRUTHA is dedicated to the memory of Shakir
KEYSHIA COLE: THE WAY IT IS is executive produced by James DuBose of
DuBose Entertainment. BROTHERS TO BRUTHA is executive produced by DuBose,
Donny "Drano" Harrell and Shakir Stewart and co-executive produced by
Antonio "LA" Reid and Adriane Hopper. Reginald Hudlin (former head of
Entertainment) and Sitarah Pendelton (current Vice President of
Development) are the executives for BET Networks.
Viewers can visit http://www.bet.com/OnTV/BETShows for more about KEYSHIA
COLE: THE WAY IT IS and BROTHERS TO BRUTHA, including biographies, upcoming
episodes and exclusive interviews.
About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and public
affairs television programming for the African-American audience. The
primary BET channel reaches more than 85 million households according to
Nielsen Media Research, and can be seen in the U.S., Canada and the
Caribbean. BET is the dominant African-American consumer brand with a
diverse group of businesses extensions: BET.com, a leading internet
destination for Black entertainment, music, culture, and news; BET Digital
Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Event Productions, a full-scale
event management and production company; BET Home Entertainment, a
collection of BET-branded offerings for the home environment including DVDs
and video-on-demand; BET Mobile, which provides ringtones, games and video
content for wireless devices; and BET International, an extension of BET
network programming for global distribution.