HALLMARK CHANNEL'S "ACCIDENTAL FRIENDSHIP" SOARS TO RANK AMONG HIGHEST-RATED CABLE MOVIES OF THE DAY AND WEEK
Hallmark Channel's critically acclaimed original movie, "Accidental Friendship," starring Chandra Wilson, Ben Vereen and Kathleen Munroe, delivered impressive results for the family-friendly network on Saturday night (11/15/08, 9-11 p.m., ET/PT). Ranking as the network's most-watched non-holiday fourth quarter movie premiere in the channel's history, "Accidental Friendship" scored a 2.5 household rating and delivered over 2.1 million homes, over 2.7 million total viewers and 3.7 million unduplicated viewers.
This impressive performance boosted the original movie to rank as the second-highest-rated cable movie of the day and week and elevated Hallmark Channel to rank #3 in Prime Time for the day (2.0 HH rating) and #10 for the week (1.1 HH rating).
In addition, "Accidental Friendship" ranked among the top 10 demos for ratings and delivery, including:
#3 for HH rating and delivery and P2+ rating (1.2)
#4 for P2+ delivery (2.75 million)
#6 for W25-54 rating (0.9) and delivery (446,000) #10 for W18-49 (0.5) and A25-54 (0.6) ratings
Hallmark Channel continues to offer audiences original movies that are engaging, emotionally connecting and relevant to their lives. The network will follow this premiere with a line-up of six holiday-themed original movies airing every Saturday night beginning this weekend with"An Old-Fashioned Thanksgiving," starring Jacqueline Bisset.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.
Source: Nielsen Media Research, November 10-16, 2008