or


[11/18/08 - 01:46 PM]
Whale Wars Catapults Animal Planet to Top Ten Ranking
Animal Planet spins the numbers for Friday, November 14.

[via press release from Animal Planet]

WHALE WARS Catapults Animal Planet to Top Ten Ranking

-- Series Delivers More Than 1.1 Million Viewers and Best Friday Telecast in Five Years --

November 18, 2008

(Silver Spring, Md.) Animal Planet's WHALE WARS stormed audiences on its second voyage delivering more than 1.1 million viewers (1.153M P2+), the network's best performing Friday primetime telecast in five years. The momentum for the series grew in its second week garnering a 0.9 household ratings (812,000 homes), an 80% increase compared to the Planet's year-ago November prime average (0.9 vs. 0.5), and +13% increase from the series November 7th debut (0.8 HH).

On its second outing, WHALE WARS captured a 0.6 AA% among Persons 25-54, Men 25-54 and Women 25-54 scoring record 200% increases over the network's prime average last November. The series also saw double-digit ratings growth among those demos compared to the previous week's series premiere: +50% P25-54 (0.6 vs. 0.4), +50% W25-54 (0.6 vs. 0.4), and +20% M25-54 (0.6 vs. 0.5). In addition, WHALE WARS helped deliver Animal Planet's best overall Friday night among P25-54 viewers (427,000) since June 2003.

Moreover, WHALE WARS helped Animal Planet tie for 8th place among all ad-supported cable networks at 9 pm with a 0.6 rating W25-54, and tie for 9th with a 0.6 rating among P25-54.

"WHALE WARS is the latest example of Animal Planets new brand positioning which is bringing the network a new and larger audience," noted Marjorie Kaplan, president and general manager of Animal Planet Media.

WHALE WARS is a new environmental adventure series following the Sea Shepherd Conservation Society, an organization founded by former Greenpeace member Paul Watson, who uses unconventional and radical methods to eradicate alleged illegal whaling operations. Spotlighting the controversial whaling trade and the tactics that Sea Shepherd and its staff and volunteers use to cripple it, the series documents the group's 2007-2008 three-month sojourn across the icy Antarctic waters at the far end of the globe. WHALE WARS draws attention to this global conservation issue that has caused friction between several nations over the practice of whaling in oceanic territories.

WHALES WARS is a production of RIVR Media for Animal Planet. Rob Lundgren, Lori Stryer and Liz Bronstein are the executive producers for RIVR Media, and Jason Carey is the executive producer at Animal Planet. Charlie Foley is the development executive for Animal Planet.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 94 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; PetsIncredible, a major producer and distributor of pet-training videos and includes web service PetVideo.com; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [november 2008]  
S
M
T
W
T
F
S
      


· WHALE WARS (ANIMAL PLANET)









most recent ratings | view all posts
[07/27/15 - 10:00 AM]
"Tut" Averages 2.2 Million Viewers - Largest Viewership in Timeslot in 8 Years
Spike TV further spins the numbers for July 19-21.

[07/27/15 - 08:17 AM]
Sunday's Broadcast Ratings: "Celebrity Family Feud" Keeps ABC on Top in Demos
The Alphabet once again leads the night among adults 18-49.

[07/26/15 - 08:48 AM]
Saturday's Broadcast Ratings: UFC Puts FOX on Top in Demos
The network's 16th installment of the franchise leads the night among adults 18-49.

[07/26/15 - 08:45 AM]
"Hannibal" Maintains Last Week's Rating in Adults 18-49
NBC spins the numbers for Saturday, July 25.

[07/25/15 - 09:02 AM]
NBC Ties for the Friday Win Among the Big 4 in 18-49
NBC spins the numbers for Friday, July 24.

[07/25/15 - 08:48 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
The Alphabet's "Primetime: What Would You Do?" is the night's top program among adults 18-49.

[07/24/15 - 10:04 AM]
"Garbage Time with Katie Nolan" Draws Huge Numbers
FOX Sports spins the numbers for Sunday, July 19.

[07/24/15 - 08:43 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot in Eight Weeks
NBC spins the numbers for Thursday, July 23.

[07/24/15 - 08:35 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "Big Brother," "Big Bang"
The Eye wins the night among adults 18-49 and total viewers.

[07/24/15 - 08:28 AM]
ABC's "Rookie Blue" Grows 14% to Earn a New Season High in Adults 18-49
ABC spins the numbers for Thursday, July 23.

[07/24/15 - 07:37 AM]
CBS News' Broadcasts Maintain Television Year-to-Date Viewer Growth and Earn Solid Returns with Adults 25-54
CBS spins the numbers for the week of July 13-19.

[07/23/15 - 11:45 AM]
Oh Hell Yeah! Syfy's "Sharknado 3: Oh Hell No!" Takes Social Media by Storm Yet Again
Syfy spins the digital numbers for Wednesday, July 22.

[07/23/15 - 11:19 AM]
"Nightline" Grows Double Digits Week-to-Week in All Key Demos: Total Viewers, Adults 25-54 and Adults 18-49
ABC spins the late-night numbers for the week of July 13-17.

[07/23/15 - 10:32 AM]
Jimmy Fallon Matches a 14-Week High in Adults 18-49 with Dominant Results for the Late-Night Week of July 13-17
NBC spins the late-night numbers for the week of July 13-17.

[07/23/15 - 08:50 AM]
"Last Comic Standing" Delivers Its Biggest Overall Audience Since 2007
NBC spins the numbers for Wednesday, July 22.