[11/19/08 - 10:55 AM]
ABC Posts Week-To-Week Gains in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, November 18.

[via press release from ABC]

Quick Take for Tuesday, November 18, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Posts Week-to-Week Gains in Viewers and Adults 18-49, Drawing its Largest Audience Since Premiere Tuesday, Excluding the Nights of the Debate and Election

"Dancing with the Stars Recap" is Up Over the Prior Week by 1.5 Million Viewers and by 14% in Adults 18-49

"Dancing with the Stars Results" Hits Season Highs in Viewers and Adults 18-49, Winning its Time Period in Total Viewers for the 5th Consecutive Telecast

Tuesday Night (8:00-11:00 p.m.)

ABC's Tuesday lineup posted increases over the previous week of 6% in Total Viewers (12.1 million vs. 11.4 million) and 8% in Adults 18-49 (2.7/7 vs. 2.5/6). Excluding the nights of the second Presidential debate and the Presidential election, the Net delivered its largest audience since season premiere Tuesday � since 9/23/08.

"Dancing with the Stars Recap" (8:00-9:00 p.m.)

ABC's "Dancing with the Stars Recap" built on the previous week's telecast by 1.5 million viewers (11.8 million vs. 10.3 million) and by 14% in Adults 18-49 (2.4/6 vs. 2.1/5).

"Dancing with the Stars Results" (9:00-10:00 p.m.)

ABC's "Dancing with the Stars Results" hit season highs in both Total Viewers (17.5 million) and Adults 18-49 (4.0/10). The penultimate episode won the 9 o'clock hour in viewers, while standing in a near tie for first place in the key adult sales demo (with Fox's "Fringe" � 4.1/10). "DWTS Results" led its time period for the 5th consecutive telecast. "DWTS Results" defeated its unscripted competition in the time period, NBC's second hour of "The Biggest Loser: Families," by 9.0 million viewers and by 11% in Adults 18-49 ("Loser" = 8.5 million & 3.6/9 in Adults 18-49). Actor Cody Linley was the ninth celebrity dancer to leave the competition this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 21% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/18/08.

  [november 2008]  


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