Quick Take for Wednesday, November 19, 2008
(Fast Affiliate Live + Same Day Ratings)
"Daisies" Beats "Knight Rider" for the First Time in Adults 18-49, and Leads its 8pm NBC Drama Competition by 38% and for the 2nd Straight Telecast in Adults 18-34
Jumping from its Lead-in at 9pm, "Private Practice" Earns Second in Adults 18-49
And Wins its Time Slot for the 5th Time in 6 Telecasts This Season in Women 18-34
Opposite Veteran Dramas "C.S.I.: NY" and "Law & Order" in the 10 O'clock
Hour, ABC's "Dirty Sexy Money" Takes Second Place with Women 18-34
"Pushing Daisies" (8:00-9:00 p.m.)
During the 8 o'clock hour, ABC's "Pushing Daisies" defeated NBC's "Knight Rider" for the first time in Adults 18-49, by 13% (1.7/5 vs. 1.5/4). "Daisies" also bested its NBC drama competition for the 2nd straight telecast with Adults 18-34, by 38% (1.8/5 vs. 1.3/4).
"Private Practice" (9:00-10:00 p.m.)
Surging from its lead-in, ABC's "Private Practice" earned second place during the 9 o'clock hour in Total Viewers (7.1 million) and Adults 18-49 (2.4/6), while winning its time period for the 5th time in 6 telecasts this season among Women 18-34 (3.5/9).
"Dirty Sexy Money" (10:00-11:00 p.m.)
During the final hour of the evening against veteran dramas CBS' "C.S.I.: NY" and NBC's "Law & Order," ABC's "Dirty Sexy Money" earned second place among Women 18-34 (2.0/6).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 28% currently, from 21% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/19/08.