BRAVO MARKS BEST NOVEMBER EVER IN ALL KEY DEMOS
With Triple Digit Increases, Bravo Digital Also Claims Best November
NEW YORK � December 2, 2008 � Continuing its year of record-breaking ratings, and on pace to earn its highest year ever in primetime across all key demos, Bravo marked the highest rated November in network history among adults 18-49 and total viewers, averaging 413,000 viewers in the demo (vs. 369,000) and 673,000 total viewers (vs. 649,000) versus the November 2007 average, according to Nielsen Media Research. With its online suite of assets �www.BravoTV.com, www.OutzoneTV.com and www.TelevisionWithoutPity.com � Bravo Digital also claimed its best November ever in page views, monthly uniques and video streams (Source: Omniture SiteCatalyst).
Bravo's original programming has seen a surge in November, with the hits "The Real Housewives of Atlanta," "The Real Housewives of Orange County," and "Top Chef: New York" shattering network records. The fifth season premiere of Bravo's Emmy and James-Beard Award-winning series "Top Chef" � the No. 1 rated food show on cable � scored the show's highest rated premiere ever for the series, with 1.870 million adults 18-49 and 2.695 million total viewers tuning in. Through three episodes, the series is averaging an impressive 1.707 million adults 18-49 and 2.452 million total viewers, up 11 percent (vs. 1,534,000) and eight percent (vs. 2.277 million) respectively versus season four.
Bravo's newest hit "The Real Housewives of Atlanta" is the network's first docu-series ever to crack the two million viewer mark among adults 18-49. The series averaged 990,000 adults 18-49 and 1.312 million total viewers, with the reunion special garnering the title as the highest rated "Real Housewives" franchise telecast ever among adults 18-49 and total viewers, with 2.055 million adults 18-49 and 2.817 million total viewers tuning in. "The Real Housewives of Orange County" season four premiere was the highest rated "Real Housewives" franchise season premiere ever with 1.374 million among adults 18-49 and 1.877 million total viewers. Versus the season three premiere of "The Real Housewives of Orange County," the series was up 51 percent among adults 18-49 (vs. 909,000) and up 63 percent among total viewers (vs. 1.154 million).
Bravo Digital recorded is best November on record, with a whopping 224 percent increase in video streams (5.44 million vs. 1.68 million), a 23 percent increase in monthly uniques (3.69 million vs. 3.0 million), and a nine percent increase in page views (92.27 million vs. 89.62 million) versus November 2007. BravoTV.com saw a boost in the month of November, with gains across the board with page views up 42 percent (56.48 million vs. 39.75 million), monthly uniques up 40 percent (2.7 million vs. 1.92 million) and video streams up 244 percent (5.33 million vs. 1.55 million) respectively versus November 2007.
Source: Nielsen Media Research, Live + 7 through 11/9/08 blended with Live + Same Day through 11/30/08. RHATL, RHOC 4 and Top Chef 5 program highlights based off of Live + Same Day through 11/30/08.