Ratings Highlights for November 08
(Final National Ratings)
"Countdown to 25 Days of Christmas" Programming Gifts ABC Family Best-Ever November Deliveries in Prime in Total Viewers and All Key Adult and Viewer 12-34 Demos
On the Final Sunday of the Month, 3.6 Million Viewers Watch the Premiere Movie Event of "A Dennis the Menace Christmas" and a Replay of "Home Alone 4"
For the Fourth Straight Month, ABC Family Registers Impressive
Double-Digit Percent Gains Over Year-Ago Total Viewers
In November 08, ABC Family Posts its 25th Consecutive Month of Year-to-Year
Increases in Prime in Adults 18-34, with the Growth Streak Extending
to 17 Straight Months in Adults 18-49 in Both Prime and Total Day
Hitting November-Best Levels, ABC Family Improves Over Year-Ago Levels
by Solid Double-Digit Percentages in Prime in Total Viewers
and Across the Net's Key Adult and 12-34 Demos
ABC Family � November 08
Driven by all around strong numbers for the net's "Countdown to 25 Days of Christmas," specifically for the movie premiere events of "A Dennis the Menace Christmas" and "Dr. Dolittle: Tail to the Chief," November 08 wrapped as ABC Family's most-watched November ever in Prime in Total Viewers (1.4 million), Adults 18-34 (307,000), Adults 18-49 (602,000) and Viewers 12-34 (482,000). In fact, in Total Viewers this was ABC Family's most-watched non-December ever (tied with July 08). Year to year, the net posted robust across the board increases, including its fourth straight month of double-digit percent gains in Total Viewers, and the ninth time in eleven months overall.
� On Sunday, November 30, 2008, roughly 3.6 million Total Viewers tuned in to watch ABC Family's premiere movie event of "A Dennis the Menace Christmas" (8:00 � 10:00 p.m.) and a rebroadcast of holiday classic, "Home Alone 4" (6:00 � 8:00 p.m.), ranking a respective No. 9 and No. 8 out of the more than 2,600 movies that aired on cable this month.
� In November 08, ABC Family posted its 25th consecutive month of year-to-year growth in Prime in Adults 18-34 (dates back to November 06), and its 17th straight month of gains over year-ago levels in both Prime and Total Day in Adults 18-49 (dates back to July 07). What's more, this month marked the fifth straight month ABC Family climbed by double-digit percentages in Adults 18-34 and the fourth month running producing such sizeable increases in Adults 18-49.
� November 08 represented ABC Family's fourth straight month of posting double-digit percent increases over year-ago levels in Total Viewers: +24% Nov. 08; +13% Oct. 08; +22% Sept. 08 and +21% August 08.
� In Prime, November 08 vs. November 07, ABC Family registered hefty double-digit percent increases across key targets versus robust year-ago levels, up by 27% in Total Viewers (1.4 million vs. 1.1 million), by 12% in Adults 18-34 (307,000 vs. 274,000), by 17% in Adults 18-49 (602,000 vs. 515,000) and by 15% in Viewers 12-34 (482,000 vs. 419,000).
� In Total Day, ABC Family hit November-highs in Total Viewers (760,000), Adults 18-34 (188,000), Women 18-34 (136,000), Adults 18-49 (344,000) and Women 18-49 (242,000).
Source: Nielsen Media Research (National Ratings, November 08: 10/27/08-11/30/08, Most Current: Live + SD, blended with Live + 7, when available).