HALLMARK CHANNEL'S "MOONLIGHT & MISTLETOE" IS #1 TELECAST OF THE DAY, #1 CABLE MOVIE OF THE WEEK AND #1 IN THE TIME PERIOD
Family Friendly Network Ranks #1 for the Day, #4 for the Week and #7 for the Month
Hallmark Channel continues to entertain families and experience record ratings this holiday season with its line-up of new original holiday movies. The premiere of "Moonlight & Mistletoe," Saturday, November 29, scored an impressive 3.4 household rating, over 2.9 million homes and over 4 million total viewers. In addition, 5.5 million unduplicated viewers tuned in. This performance ranked the movie as the #1 telecast of the day, #1 cable movie of the week and #1 in its time period (9-11 p.m.).
In addition, "Moonlight & Mistletoe" ranks as Hallmark Channel's highest-rated November original movie premiere ever and helped the family-friendly network deliver its highest-ever-rated day ranking #1 in Prime Time among HH (3.1) and W25-54 (1.9) ratings.
"Moonlight & Mistletoe," starring Tom Arnold and Candace Cameron Bure, also ranked in the top 5 among key demo ratings and deliveries:
v #1 in HH, W25-54 (2.0), A25-54 (1.3) and P2+ (1.8) ratings
v #1 in HH, P2+ and W25-54 (990,000) deliveries
v #2 in W18-49 rating and delivery (1.4; 701,000)
v #4 in A18-49 rating and delivery (0.9; 939,000) and A25-54 delivery (1.26 million)
"Moonlight & Mistletoe" helped boost the family-friendly network to rank #4 for the week with a 1.7 HH rating, nearly 1.5 million homes and 2 million total viewers. Hallmark Channel ranked #7 for the month of November with a 1.3 HH rating, 1.1 million homes and nearly 1.5 million total viewers. The network also experienced its highest-ever November deliveries of homes, W25-54 (256,000), W18-49 (191,000) and total viewers.
Following its track record as the #1 destination for holiday viewing, Hallmark Channel's two (of six) consecutive original movie premieres this season have ranked #1 in their time period. In December, the network will premiere: "The Christmas Choir" on Saturday, December 6; "The Most Wonderful Time of the Year" on Saturday, December 13; "Our First Christmas" on Saturday, December 20; and, "A Kiss at Midnight" on Saturday, December 27.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.
Source: Nielsen Media Research, November 24-30, 2008