or


[12/03/08 - 07:57 PM]
Paris Finds a New Bff and Scores MTV Its Highest Rated Tuesday of 2008
MTV spins the numbers for Tuesday, December 2.

[via press release from MTV]

PARIS FINDS A NEW BFF AND SCORES MTV ITS HIGHEST RATED TUESDAY OF 2008

"Paris Hilton's My New BFF" Season Finale and After Show

On 12/2/08, the season finale of "Paris Hilton's My New BFF" posted a 1.8 P12-34 rating, making it the highest P12-34 rating of the season.

The finale built itself by 50% vs. its "Reunion Special" (9PM-10PM) and also out-performed its prior four episode average by 54% among P12-34.

W18-24 (3.70) and FTeens (3.51) were the dominant demos and both saw double digit gains vs. the prior four episode average.

The telecast ranked #1 in its time period (10PM-11PM) among P12-34 versus all cable competition.

"Paris Hilton's My New BFF Inner Circle" after show earned a 1.8 P12-34 rating, growing by 3% vs. the finale and more than doubling the time period norm (+128%).

The after show ranked #1 in its time period (11PM-11:30PM) among P12-34 versus all cable competition.

"Paris Hilton's My New BFF" Full Season

The full season averaged a 1.3 P12-34 rating with W18-24 and FTeens delivering the strongest ratings.

Series ranked #1 in its time period (Tuesday/10PM-11PM) among F12-34 versus all cable competition.

This season reached over 81 million total viewers (P2+), with over 36 million from MTV's P12-34 core demographic.

"Paris Hiton's quest for a BFF hit big with our viewers. Last night's back-to-back special programming helped MTV deliver its highest rated Tuesday of the year-to-date. The strategy of an eventized finale with content extensions surrounding the episode kept fans watching all night long," said Tony Disanto, Executive Vice President, Series Development & Programming.

Ish Entertainment partners and founders Michael Hirschorn and Stella Stolper said "We're thrilled that Ish Entertainment's first project has delivered such strong ratings for MTV. It's such a pleasure working with the network and Paris... They are all our BFFs."

Paris Hilton is executive producer. Michael Hirschorn and Stella Stolper are executive producers. Chris Choun, Doug Wilson and Jason Moore are executive producers. Tony DiSanto is the creative executive overseeing the project for MTV. "Paris Hilton's My New BFF" is produced by MTV and Ish Entertainment.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About Ish Entertainment

Ish Entertainment was launched in April 2008 by former VH1 execs Michael Hirschorn and Stella Stolper. Ish, which has a first-look deal with MTV, VH1, CMT and Logo, operates as a joint venture with Lionsgate, which handles Ish's international distribution. The first projects to come out of that deal are "Paris Hilton's My New BFF," "50 Cent: The Money And The Power," a docu-series with artist T.I., all for MTV; and a Christmas special starring Larry the Cable Guy for CMT. Ish Entertainment marries formats and talent focusing primarily but not exclusively on non-scripted programming, continuing a strategy that has helped VH1 launch an unprecedented string of hit shows with top talent. Ish Entertainment is based in Los Angeles and New York.





  [december 2008]  
S
M
T
W
T
F
S
 


· PARIS HILTON'S MY NEW BFF (MTV)











most recent ratings | view all posts
[02/01/15 - 08:51 AM]
"NFL Honors" Is the #1 Primetime Telecast of the Night on the Big 4 in Adults 18-49
NBC spins the numbers for Saturday, January 31.

[02/01/15 - 08:30 AM]
Saturday's Broadcast Ratings: "NFL Honors" Powers Demo Victory for NBC
The Peacock's coverage leads the night among adults 18-49.

[01/31/15 - 08:47 AM]
"Grimm" Retains 92% of Last Week's Rating in Adults 18-49, Which Matched Its Highest Result Since Its Season Debut
NBC spins the numbers for Friday, January 30.

[01/31/15 - 08:39 AM]
ABC Wins Friday with the Top 2 Shows - "20/20" Hits 10-Week Highs
ABC spins the numbers for Friday, January 30.

[01/31/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Takes Home Demo Crown with "Shark Tank"
The network's reality mainstay leads the night among adults 18-49.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.