[12/03/08 - 07:57 PM]
Paris Finds a New Bff and Scores MTV Its Highest Rated Tuesday of 2008
MTV spins the numbers for Tuesday, December 2.

[via press release from MTV]


"Paris Hilton's My New BFF" Season Finale and After Show

On 12/2/08, the season finale of "Paris Hilton's My New BFF" posted a 1.8 P12-34 rating, making it the highest P12-34 rating of the season.

The finale built itself by 50% vs. its "Reunion Special" (9PM-10PM) and also out-performed its prior four episode average by 54% among P12-34.

W18-24 (3.70) and FTeens (3.51) were the dominant demos and both saw double digit gains vs. the prior four episode average.

The telecast ranked #1 in its time period (10PM-11PM) among P12-34 versus all cable competition.

"Paris Hilton's My New BFF Inner Circle" after show earned a 1.8 P12-34 rating, growing by 3% vs. the finale and more than doubling the time period norm (+128%).

The after show ranked #1 in its time period (11PM-11:30PM) among P12-34 versus all cable competition.

"Paris Hilton's My New BFF" Full Season

The full season averaged a 1.3 P12-34 rating with W18-24 and FTeens delivering the strongest ratings.

Series ranked #1 in its time period (Tuesday/10PM-11PM) among F12-34 versus all cable competition.

This season reached over 81 million total viewers (P2+), with over 36 million from MTV's P12-34 core demographic.

"Paris Hiton's quest for a BFF hit big with our viewers. Last night's back-to-back special programming helped MTV deliver its highest rated Tuesday of the year-to-date. The strategy of an eventized finale with content extensions surrounding the episode kept fans watching all night long," said Tony Disanto, Executive Vice President, Series Development & Programming.

Ish Entertainment partners and founders Michael Hirschorn and Stella Stolper said "We're thrilled that Ish Entertainment's first project has delivered such strong ratings for MTV. It's such a pleasure working with the network and Paris... They are all our BFFs."

Paris Hilton is executive producer. Michael Hirschorn and Stella Stolper are executive producers. Chris Choun, Doug Wilson and Jason Moore are executive producers. Tony DiSanto is the creative executive overseeing the project for MTV. "Paris Hilton's My New BFF" is produced by MTV and Ish Entertainment.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About Ish Entertainment

Ish Entertainment was launched in April 2008 by former VH1 execs Michael Hirschorn and Stella Stolper. Ish, which has a first-look deal with MTV, VH1, CMT and Logo, operates as a joint venture with Lionsgate, which handles Ish's international distribution. The first projects to come out of that deal are "Paris Hilton's My New BFF," "50 Cent: The Money And The Power," a docu-series with artist T.I., all for MTV; and a Christmas special starring Larry the Cable Guy for CMT. Ish Entertainment marries formats and talent focusing primarily but not exclusively on non-scripted programming, continuing a strategy that has helped VH1 launch an unprecedented string of hit shows with top talent. Ish Entertainment is based in Los Angeles and New York.

  [december 2008]  


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