[12/04/08 - 11:32 AM]
Sunday Night Football Dominates November Sweeps Finishing No.1 in Key Demos
NBC spins the numbers for the month of November.

[via press release from NBC]


NEW YORK � December 4, 2008 � "Sunday Night Football," in its third season as the NFL's premier primetime package, finished the November sweeps (10/30/08-11/26/08) as the No. 1 program in all of primetime television across the key advertising demographics of Adults 18-49, Adults 25-54, Men 18-34, Men 18-49 and Men 25-54, according to data provided by Nielsen Media Research.

� Adults 18-49: SNF is the No. 1 primetime program with a 6.5 rating 16 share, an eight percent advantage over Desperate Housewives on ABC (6.0/13), which runs head-to-head against SNF.

� Adults 25-54: SNF is No. 1 at a 7.1/16 one percent higher than Desperate Housewives (7.0/14).

� Men 18-34: SNF is at a 7.4/20 tied for No. 1 with Family Guy on Fox.

� Men 18-49: SNF is No 1 at an 8.7/21 defeating the OT on Fox by 45 percent (6.0/16).

� Men 25-54: SNF is No. 1 at a 9.6/21 besting the OT by 45 percent (6.6/16).

Among viewers 2+ and households "Sunday Night Football" was the No. 1 program on Sunday nights during November sweeps with 17.2 million viewers and a 10.7/17 rating respectively. For the season, "Sunday Night Football" is averaging 16.5 million viewers an increase of one percent over last year. The 10.2/16 household rating is even with 2007.

"Sunday Night Football" is in Baltimore this weekend for a "Flex Game" as the Ravens host the Washington Redskins. Then next week, SNF goes to "Big D" for a highly anticipated NFC East division matchup between the Dallas Cowboys and the defending Super Bowl champion New York Giants.

("NBC Sunday Night Football" kickoff, 8:15 p.m. ET preceded by "Football Night in America," 7 p.m. ET)
Sunday, Dec. 7 � Washington at Baltimore (Flex Game)
Sunday, Dec. 14 � New York Giants at Dallas (Flex Week, No Change)
Sunday, Dec. 21 � San Diego at Tampa Bay (Flex Week, Teams Subject to Change)
Sunday, Dec. 28 � Flex Week � teams TBA

  [december 2008]  


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