or


[12/10/08 - 01:31 PM]
TruTV Scores Network Records in Delivery of Key Demos During First Year of New Branding
truTV spins the numbers for the year to date.

[via press release from truTV]

truTV Scores Network Records in Delivery of Key Demos During First Year of New Branding

December 10, 2008

As it nears the end of its first year as truTV, the network is celebrating a number of victories, including best-ever deliveries of male viewers in the network's 17-year history and a significant drop in the network's median age, according to year-to-date data from Nielsen Media Research. The network's success over the past year included the launches of several original series that garnered time-period growth for the network in delivery of adults and men 18-49.

"Our first year out of the gate with new branding has been extraordinary, with all of the elements coming together to position truTV as an exciting new voice in the cable world," said Marc Juris, executive vice president and general manager for truTV. "Next year, we look forward to continuing to build and expand the truTV brand and the network's signature �actuality' programming."

2008 Ratings Highlights for truTV:

truTV � formerly known as Court TV � is on track to score its best year ever in primetime delivery of men 18-34, men 18-49 and men 25-54, as well as all male viewers. The network also is within striking distance to score its best year ever in primetime delivery of adults 18-49.

truTV's median age has dropped four years, from 52 to 48, when comparing the fourth quarter of 2007 (prior to rebranding) to the third quarter and fourth-quarter-to-date of 2008.

truTV's new branding has led to a greater composition of male viewers, with men making up 54% of the network's primetime audience, a rise from 49% in 2007.

Several new series on truTV have delivered strong growth among key adult and male demos for their time periods.

� BLACK GOLD delivered 47% growth among adults 18-49 and 138% growth among men 18-49 when compared to the same timeslot a year ago.

� THE SMOKING GUN PRESENTS� garnered 31% time-period growth among adults 18-49 and 47% growth among men 18-49.

� OCEAN FORCE: HUNTINGTON BEACH scored 45% growth for its timeslot among adults 18-49 and 53% growth among men 18-49.

� REHAB: PARTY AT THE HARD ROCK HOTEL delivered 48% growth among adults 18-49 and 75% growth among men 18-49 for its timeslot.

� THE PRINCIPAL'S OFFICE earned 9% growth among adults 18-49 and 11% among men 18-49 in its time period.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households and enjoying more than a year of solid and consistent ratings growth, truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. Among truTV's primetime fan favorites are the original series Forensic Files, Ocean Force, Haunting Evidence, Psychic Detectives, Dominick Dunne's Power, Privilege and Justice and Speeders. During the daytime, the channel features expert trial coverage under the name IN SESSION.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

All claims are based on Live + 7 data when available. All other claims are based on Live + Same Day data.

Year-to-Date Ratings Period: 12/31/07-12/7/08





  [december 2008]  
S
M
T
W
T
F
S
 


· BLACK GOLD (TRUTV)
· PRINCIPAL'S OFFICE, THE (TRUTV)
· REHAB: PARTY AT THE HARD ROCK HOTEL (TRUTV)





most recent ratings | view all posts
[09/23/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 14
"Reacher," "Neagley," "Sterling Point," "El Juicio," and "The Grand Tour" led all original series worldwide.

[09/22/26 - 03:08 PM]
Record-Breaking Week 3: ESPN/ABC Claim Every Saturday Window; "College GameDay" Continues Historic Start to the Season
ESPN networks delivered the top five most-watched games of Week 3 and accounted for two-thirds of all college football viewing.

[09/22/26 - 02:34 PM]
FOX's "America's Game of the Week" Scores Regular Season High 27,212,000 Viewers in Week 2
Said coverage was up +8% vs. last year's full season average of 25,269,000 viewers.

[09/22/26 - 02:17 PM]
Colts-Chiefs Overtime Thriller Is Most Watched Week 2 NBC "Sunday Night Football" Game Since 2015, Averaging 24.3 Million Viewers on NBC & Peacock
The audience for Colts-Chiefs peaked at 27.4 million viewers on NBC and Peacock in the second quarter (9:15-9:30 p.m. ET).

[09/22/26 - 12:01 PM]
Netflix Top 10: Week of September 14 - "Tyler Perry's Why Did I Get Married Again?" Holds No. 1 for a Second Week
"Monster: The Lizzie Borden Story" debuted at the top of the English TV list with 12.1 million views.

[09/22/26 - 12:00 PM]
"Dateline" Is the #1 Friday Newsmagazine in Both Key Demos for Second Consecutive Broadcast Season
The broadcast remains the #1 most-watched news magazine franchise and #1 most-watched true-crime franchise in total linear minutes watched for the season, with 151.2 million total viewers, up +4% vs. last season.

[09/21/26 - 07:02 AM]
"Dancing with the Stars" Season 35 "Two-Night Premiere: Night 2" Swings to 6.44 Million Total Viewers as the Ladies Take Their Turn in the Ballroom
"Dancing with the Stars" ranked as TV's No. 1 show in Total Viewers and Adults 18-49 on both Tuesday and Wednesday across all entertainment programming.

[09/18/26 - 03:15 PM]
ABC News' "Nightline" Wins Late Night Across the Board
For the sixth week running, "Nightline" increased year to year in Total Viewers and Adults 25-54.

[09/18/26 - 12:58 PM]
Marking a Somber Anniversary of the September 11 Attacks, ABC News' 9/11 Special, Anchored by David Muir, Robin Roberts and Diane Sawyer, Draws Over 4 Million Total Viewers
The special was also the No. 1 non-sports program of the night in Adults 25-54 (802,000) and Adults 18-49 (559,000).

[09/16/26 - 02:41 PM]
"Monday Night Football" Opens Super Bowl LXI Season with Record-Setting Audience; Broncos-Chiefs Becomes Most-Watched Week 1 Game of ESPN's "MNF" Era
The season opener between the Denver Broncos and Kansas City Chiefs delivered an audience of 23.2 million viewers across ESPN, ABC, ESPN2, ESPN Deportes and NFL+.

[09/16/26 - 02:30 PM]
"Dancing with the Stars" Leaps Back Into the Ballroom as Tuesday's No. 1 Show, Delivering Nearly 7 Million Total Viewers - Scores Show's Biggest Season Premiere in 6 Years
Among Adults 18-49, the "Dancing with the Stars" season opener jumped +40% over last year's premiere, with the show's best premiere performance in the key Adult demographic in nine years.

[09/16/26 - 12:20 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 7
"Reacher," "The Grand Tour," "Sterling Point," "Off Campus," and "LOL Next" led all original series worldwide.

[09/15/26 - 04:06 PM]
US Open Men's Championship Averages 3.2M Viewers, ESPN's Largest Audience Ever
Viewership peaked at 4.0M from 5:30-5:45 p.m. ET.

[09/15/26 - 03:21 PM]
Michigan's Win Over Oklahoma Scores 8,221,000 Viewers on FOX
Plus: 3,094,000 viewers tuned in to Friday's Missouri-Kansas matchup on FOX.

[09/15/26 - 03:05 PM]
Ohio State/Texas Delivers ABC/ESPN's Top Regular Season Game in 10 Years; "College GameDay" Scores Most-Watched Week 2 Episode Ever
ABC scores two of week 2's top three games, with Alabama at Kentucky winning the afternoon by more than double the competition.