or


[01/05/09 - 11:52 AM]
In a Year of Record-Setting Achievements, ABC Family Reaches New Heights in Prime in 2008, 4q 2008 and December 2008 in Viewers and Key Targets
ABC Family spins the numbers for the year to date.

[via press release from ABC Family]

Ratings Highlights for 2008, 4Q 2008 and December 2008 (Final National Ratings)

In a Year of Record-Setting Achievements, ABC Family Reaches New Heights in Prime in 2008, 4Q 2008 and December 2008 in Viewers and Key Targets

During 2008, ABC Family Delivers its No. 1 Original Series Ever with Critically Acclaimed "The Secret Life of the American Teenager" in Total Viewers and All Core Demos

"The Secret Life of the American Teenager" is TV/Cable's No. 1 Scripted Series of the Year in Target 18-34 and 12-34 Demos

ABCFamily.Com Sees Best Year Ever in 2008

Boasting Double-Digit Year-to-Year Percent Increases in Prime in Viewers and Key Targets, ABC Family is One of the Biggest Gainers Among Fully-Distributed Cable Networks

ABC Family is Cable's No. 3 Network in Prime in Viewers, Marking the Net's Best December Showing in its History

For the Second Straight December, The Walt Disney Company Owns 3 of the Month's Top 4 Most-Watched Cable Nets in Prime in Total Viewers with ESPN, ABC Family and Disney Channel

ABC Family � 2008 (12/31/07-12/28/08)

Bolstered by a "25 Days of Christmas"-driven record-setting December 08, and yearlong success with original series, specifically "The Secret Life of the American Teenager," 2008 qualified as ABC Family's most-watched year on record in Prime in Total Viewers (1.31 million), Adults 18-34 (316,000), Adults 18-49 (588,000) and Viewers 12-34 (518,000). Moreover, ABC Family echoed this impressive feat in Women 18-34 (208,000), Women 18-49 (376,000) and Females 12-34 (354,000).

� ABC Family's No. 1 original series of all time, critically-acclaimed "The Secret Life of the American Teenager," stood as TV's No. 1 scripted series in Viewers 12-34 (2.5 million) and Females 12-34 (2.1 million), and cable's No. 1 scripted series in Adults 18-34 (1.2 million) and Women 18-34 (918,000).

� Closing out the year on a high note, 4Q08 became ABC Family's most-watched quarter ever in Prime in Total Viewers (1.6 million), Adults 18-34 (357,000), Women 18-34 (234,000), Adults 18-49 (705,000) and Women 18-49 (447,000). Impressively, in the key 18-34 and 12-34 demos, 4Q08 marked the net's second straight record setting quarter, topping 3Q08's previous all-time high deliveries.

� For 2008, ABC Family was home to the biggest cable event of the year with its 11th annual "25 Days of Christmas" campaign in Total Viewers (2.51 million), which wrapped as the campaign's second-best-ever in Adults 18-34 (473,000), Adults 18-49 (1.08 million) and Viewers 12-34 (748,000).

� With ABCFamily.com setting records for Average Monthly Unique Visitors (1.3 million), Total Minutes (191 million) and Total Page Views (183 million), 2008 was the network's best year ever online. These record-setting achievements resulted in massive increases in Average Monthly Unique Visitors (+109%), Total Minutes (+479%) and Total Page Views (+186%).

� Year-to-year in Prime, ABC Family was a growth leader among fully-distributed cable networks, delivering double-digit percent increases across key targets, up by 12% in Total Viewers (1.31 million vs. 1.17 million), by 14% in Adults 18-34 (316,000 vs. 276,000), by 11% in Adults 18-49 (588,000 vs. 531,000) and by +15% in Viewers 12-34 (518,000 vs. 451,000).

� In Total Day, 2008 also stood as ABC Family's most-watched year on record in Total Viewers (716,000), and across all key demos including Adults 18-34 (189,000), Adults 18-49 (328,000) and Viewers 12-34 (319,000).

ABC Family � December 2008 (12/1/08-12/28/08)

Boasting near-record deliveries for "25 Days of Christmas 2008," December 08 qualified as the network's most-watched month ever in Prime in Total Viewers (2.26 million), Adults 18-34 (457,000), Adults 18-49 (999,000) and Viewers 12-34 (713,000). Competitively, in Total Viewers, ABC Family ranked No. 3, marking its best December competitive showing on record.

� For the second straight December, The Walt Disney Company owned 3 of the month's Top 4 most-watched networks in Prime in Total Viewers with No. 1 ESPN (3.3 million), No. 3 ABC Family (2.3 million) and No. 4 Disney Channel (2.2 million).

� In Prime, ABC Family earned Top 5 ranks in Prime versus all cable in key targets: No. 2 in Women 18-49 (603,000) and Females 12-34 (443,000), No. 3 in Women 18-34 (283,000), and No. 4 in Adults 18-34 (457,000), Adults 18-49 (999,000) and Viewers 12-34 (713,000).

Source: Nielsen Media Research (National Ratings, 2008: 12/31/07-12/28/08; December 2008: 12/1/08-12/28/08; 4Q08: 9/29/08-12/28/08; 25 Days of Christmas 08: 12/1/08-12/25/08). Most Current: Live + Same Day blended with Live + 7 when available. Online Source: comScore Media Metrix, January � November time frame used for all years.





  [january 2009]  
S
M
T
W
T
F
S
    


· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.

[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.

[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).

[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.

[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.

[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).

[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.

[04/16/24 - 08:53 AM]
Netflix Top 10 Week of Apr. 8: "3 Body Problem" Spends Third Week at #1
"The Gentlemen" claimed third place (3.7M views) in its sixth week and sent sales for posh fashion skyrocketing.

[04/16/24 - 07:02 AM]
Warner Bros. Discovery Hits Highest Prime Viewership This Year - Driven by TNT Sports' NCAA Men's Final Four Coverage - with Nearly a 70 Percent Share Among Adults on Saturday, April 6
In total TV primetime that night, WBD's popular lifestyle, entertainment, sports and news brands secured a 54 percent share among Adults 18-49 and a 51 percent share among Adults 25-54.

[04/13/24 - 02:35 PM]
ESPN Has Largest Two-Day Viewership Average for Masters Tournament 3 p.m. ET Telecasts Since 2018
A two-day average of 3.4 million viewers watched the live coverage from Augusta National Golf Club, including 3.2 million for the first round on Thursday and 3.6 million for the second round on Friday.

[04/12/24 - 03:04 PM]
Masters Tournament First Round Thursday Viewership on ESPN Averages 3.2 Million Viewers, Highest Since 2015
Last year's first round of the Masters Tournament averaged 2.5 million viewers on ESPN.

[04/12/24 - 11:49 AM]
Hallmark Channel's Fan-Favorite Series "When Calls the Heart" Returns for Season 11 as #1 Most-Watched Entertainment Cable Program of the Week and Day
The season premiere reached 2.8 million Unduplicated Total Viewers on a L+3 Basis.

[04/11/24 - 09:44 AM]
ABC News and National Geographic Delivered 4.8 Million Viewers for "Eclipse Across America" Special
The ABC News special anchored by David Muir and Linsey Davis, featuring National Geographic talent and Explorers, ranked No. 1 in Total Viewers (4.448 million), Adults 25-54 (920,000) and Adults 18-49 (744,000) among the broadcast and cable networks.

[04/10/24 - 04:03 PM]
"9-1-1" Hits Season High in Third Week Delivering Best Telecast Since December 2021
After seven days of viewing across ABC, Hulu and digital platforms, ABC's hit drama "9-1-1" continues to build momentum hitting a season high in Total Viewers (10.72 million).

[04/10/24 - 10:02 AM]
ESPN Platforms Deliver Unprecedented Viewership Success During NCAA Division I Women's Basketball Season
Sunday's clash scored an impressive 18.9 million viewers, becoming the most-watched women's college basketball game ever.