[01/06/09 - 01:13 PM]
Hallmark Channel's "The Nanny Express" Scores as Highest-Rated Cable Movie of the Day and Week
The Hallmark Channel spins the numbers for Saturday, January 3.

[via press release from The Hallmark Channel]


The holiday celebration continues at Hallmark Channel. The networks' six original holiday movies helped deliver viewers for the channel's most recent premiere, "The Nanny Express," on Saturday, January 3. The movie ranked as the highest-rated ad-supported cable movie of the day and week with a 3.1 HH rating, 2.7 million homes and 3.6 million total viewers. This exemplary performance also made it the second-highest-rated non-holiday original movie premiere ever on the family-friendly network.

The film ranked #1 in the 9-11 p.m. time period for HH, W25-54 (1.8), A25-54 (1.1) and P2+ (1.6) ratings, and #1 for HH, W25-54 (862,000) and P2+ deliveries. It also ranked in the top three among other key demo ratings and deliveries:

� #2 in W18-49 (1.3) rating

� #3 in A18-49 (0.8) rating

� #3 in A25-54 (1.017 million) delivery

� #3 in A18-49 (818,000) delivery

� #3 in W18-49 (666,000) delivery

The premiere of "Nanny Express" boosted Hallmark Channel to rank #2 for the day in Prime Time, and #5 for the week with a 1.4 HH rating, 1.2 million homes and 1.6 million total viewers.

  [january 2009]  


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