or


[01/07/09 - 11:39 AM]
ABC Family's Critically Acclaimed "The Secret Life of the American Teenager" Returns at Impressive Levels
ABC Family spins the numbers for Monday, January 5.

[via press release from ABC Family]

Ratings Highlights for Monday, January 5, 2009 (Final National Ratings)

ABC Family's Critically Acclaimed "The Secret Life of the American Teenager" Returns at Impressive Levels, Posting Best-Ever Season Opening Ratings in Viewers and All Demos, Topping its Series Debut by Double-Digit Percentages

"Secret Life" Becomes ABC Family's No. 1 Telecast of All Time in Teens 12-17, Females Teens and Females 12-34

"Secret Life" Handily Defeats CW's All New "Gossip Girl" at 8 O'Clock, by 47% in Total Viewers, by 10% in Women 18-34 and by 71% in Viewers 12-34

"Secret Life's" Opener is Monday's No. 1 Cable Show in Key Women and 12-34s, and the No. 1 Scripted Telecast in Viewers, Adults 18-34 and Adults 18-49

"Secret Life" is Monday's No. 1 TV Program in Female Teens and Females 12-34, and TV's No. 1 Scripted Program in Women 18-34 and Viewers 12-34

Impressively, This Week Marks Secret Life's 10th Straight Telecast Ranking as the Day's No. 1 Cable Program in Women 18-34 and Women 18-49, with All 12 Episodes to Date Delivering the No. 1 Post in Females 12-34 and Female Teens

In its First-Ever Monday Telecast, "Secret Life" Delivers ABC Family's Best Ratings in the Time Slot on Record in Total Viewers and All 18-34, 18-49 and 12-34 Demos

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

ABC Family's critically acclaimed original series "The Secret Life of the American Teenager" returned at impressive levels, generating the net's highest season premiere ratings of all time across all demos, including Total Viewers (4.4 million), Adults 18-34 (1.2 million), Adults 18-49 (1.9 million) and Viewers 12-34 (2.8 million), and topping its series launch in July 08 by impressive double-digit percentages. Moreover, Monday's opener qualified as ABC Family's No. 1 telecast ever in Females 12-34 (2.4 million), Teens 12-17 (1.6 million) and Females Teens (1.4 million).

"Secret Life" stood as Monday's No. 1 cable program in Women 18-34 (966,000), Women 18-49 (1.5 million), Viewers 12-34 (2.8 million) and Females 12-34 (2.4 million), and as cable's No. 1 scripted telecast in Total Viewers (4.4 million), Adults 18-34 (1.2 million) and Adults 18-49 (1.9 million). Also impressive, "Secret Life" easily defeated the CW's "Gossip Girl" in Viewers and key demos at 8 o'clock by double-digit percentages, including by 47% in Total Viewers and by double in Females 12-34, and prevailed as the No. 1 scripted program for the day on all TV in Women 18-34 and Viewers 12-34.

� At 8 o'clock, "Secret Life" overshadowed CW's high-profile "Gossip Girl" by considerable margins, including by 47% in Total Viewers (4.4 million vs. 3.0 million), by 10% in Women 18-34 (966,000 vs. 881,000), by 6% in Adults 18-49 (1.9 million vs. 1.8 million), by 71% in Viewers 12-34 (2.8 million vs. 1.6 million), and doubled delivery in Females 12-34 (2.4 vs. 1.2 million).

o In addition, "Secret Life's" 1B debut outperformed every episode of CW's "Gossip Girl" to date in Total Viewers, Viewers 12-34 and Females 12-34.

� This week marked "Secret Life's"10th straight telecast as the day's No. 1 cable program in Women 18-34, Women 18-49 and Viewers 12-34, while all 12 telecasts to date have delivered the No. 1 spot in Females 12-34, Teens and Female Teens.

� In its 8 o'clock time period, "Secret Life" easily defeated all cable competition, topping runners-up USA by 26% in Total Viewers (4.4 million vs. 3.5 million) and by 19% in Adults 18-49 (1.9 million vs. 1.6 million), and TBS by 52% in Adults 18-34 (1.2 million vs. 802,000) and by 133% in Viewers 12-34 (2.8 million vs. 1.2 million).

� Versus its July 08 series launch, "Secret Life's" 1B debut surpassed by 57% in Total Viewers (4.4 million vs. 2.8 million), by 45% in Adults 18-34 (1.2 million vs. 826,000), by 57% in Adults 18-49 (1.9 million vs. 1.2 million) and by 65% in Viewers 12-34 (2.8 million vs. 1.7 million).

� In its first Monday outing, "Secret Life" garnered ABC Family's best Monday delivery at 8 o'clock in the net's history in Total Viewers (4.4 million), Adults 18-34 (1.2 million), Adults 18-49 (1.9 million) and Viewers 12-34 (2.8 million).

Source: Nielsen Media Research (National Ratings, Live + Same Day: Season 1B Premiere, 1/5/09; Season 1A Premiere, 7/1/08.





  [january 2009]  
S
M
T
W
T
F
S
    


· GOSSIP GIRL (CW)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)









most recent ratings | view all posts
[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 08:46 AM]
"American Ninja Warrior" Delivers Its Biggest Overall Audience in More Than Two Years
NBC spins the numbers for Monday, August 18.

[08/19/14 - 08:45 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talk Show for the 3rd Straight Week
Disney-ABC Domestic Television spins the numbers for the week of August 4-8.

[08/19/14 - 08:30 AM]
Monday's Broadcast Ratings: "MasterChef" Tops Demos as FOX, NBC Split 18-49 Crown
NBC's top draw is a new two-hour installment of "American Ninja Warrior."