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[01/07/09 - 11:39 AM]
ABC Family's Critically Acclaimed "The Secret Life of the American Teenager" Returns at Impressive Levels
ABC Family spins the numbers for Monday, January 5.

[via press release from ABC Family]

Ratings Highlights for Monday, January 5, 2009 (Final National Ratings)

ABC Family's Critically Acclaimed "The Secret Life of the American Teenager" Returns at Impressive Levels, Posting Best-Ever Season Opening Ratings in Viewers and All Demos, Topping its Series Debut by Double-Digit Percentages

"Secret Life" Becomes ABC Family's No. 1 Telecast of All Time in Teens 12-17, Females Teens and Females 12-34

"Secret Life" Handily Defeats CW's All New "Gossip Girl" at 8 O'Clock, by 47% in Total Viewers, by 10% in Women 18-34 and by 71% in Viewers 12-34

"Secret Life's" Opener is Monday's No. 1 Cable Show in Key Women and 12-34s, and the No. 1 Scripted Telecast in Viewers, Adults 18-34 and Adults 18-49

"Secret Life" is Monday's No. 1 TV Program in Female Teens and Females 12-34, and TV's No. 1 Scripted Program in Women 18-34 and Viewers 12-34

Impressively, This Week Marks Secret Life's 10th Straight Telecast Ranking as the Day's No. 1 Cable Program in Women 18-34 and Women 18-49, with All 12 Episodes to Date Delivering the No. 1 Post in Females 12-34 and Female Teens

In its First-Ever Monday Telecast, "Secret Life" Delivers ABC Family's Best Ratings in the Time Slot on Record in Total Viewers and All 18-34, 18-49 and 12-34 Demos

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

ABC Family's critically acclaimed original series "The Secret Life of the American Teenager" returned at impressive levels, generating the net's highest season premiere ratings of all time across all demos, including Total Viewers (4.4 million), Adults 18-34 (1.2 million), Adults 18-49 (1.9 million) and Viewers 12-34 (2.8 million), and topping its series launch in July 08 by impressive double-digit percentages. Moreover, Monday's opener qualified as ABC Family's No. 1 telecast ever in Females 12-34 (2.4 million), Teens 12-17 (1.6 million) and Females Teens (1.4 million).

"Secret Life" stood as Monday's No. 1 cable program in Women 18-34 (966,000), Women 18-49 (1.5 million), Viewers 12-34 (2.8 million) and Females 12-34 (2.4 million), and as cable's No. 1 scripted telecast in Total Viewers (4.4 million), Adults 18-34 (1.2 million) and Adults 18-49 (1.9 million). Also impressive, "Secret Life" easily defeated the CW's "Gossip Girl" in Viewers and key demos at 8 o'clock by double-digit percentages, including by 47% in Total Viewers and by double in Females 12-34, and prevailed as the No. 1 scripted program for the day on all TV in Women 18-34 and Viewers 12-34.

� At 8 o'clock, "Secret Life" overshadowed CW's high-profile "Gossip Girl" by considerable margins, including by 47% in Total Viewers (4.4 million vs. 3.0 million), by 10% in Women 18-34 (966,000 vs. 881,000), by 6% in Adults 18-49 (1.9 million vs. 1.8 million), by 71% in Viewers 12-34 (2.8 million vs. 1.6 million), and doubled delivery in Females 12-34 (2.4 vs. 1.2 million).

o In addition, "Secret Life's" 1B debut outperformed every episode of CW's "Gossip Girl" to date in Total Viewers, Viewers 12-34 and Females 12-34.

� This week marked "Secret Life's"10th straight telecast as the day's No. 1 cable program in Women 18-34, Women 18-49 and Viewers 12-34, while all 12 telecasts to date have delivered the No. 1 spot in Females 12-34, Teens and Female Teens.

� In its 8 o'clock time period, "Secret Life" easily defeated all cable competition, topping runners-up USA by 26% in Total Viewers (4.4 million vs. 3.5 million) and by 19% in Adults 18-49 (1.9 million vs. 1.6 million), and TBS by 52% in Adults 18-34 (1.2 million vs. 802,000) and by 133% in Viewers 12-34 (2.8 million vs. 1.2 million).

� Versus its July 08 series launch, "Secret Life's" 1B debut surpassed by 57% in Total Viewers (4.4 million vs. 2.8 million), by 45% in Adults 18-34 (1.2 million vs. 826,000), by 57% in Adults 18-49 (1.9 million vs. 1.2 million) and by 65% in Viewers 12-34 (2.8 million vs. 1.7 million).

� In its first Monday outing, "Secret Life" garnered ABC Family's best Monday delivery at 8 o'clock in the net's history in Total Viewers (4.4 million), Adults 18-34 (1.2 million), Adults 18-49 (1.9 million) and Viewers 12-34 (2.8 million).

Source: Nielsen Media Research (National Ratings, Live + Same Day: Season 1B Premiere, 1/5/09; Season 1A Premiere, 7/1/08.





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· GOSSIP GIRL (CW)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)









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