or


[01/07/09 - 11:39 AM]
ABC Family's Critically Acclaimed "The Secret Life of the American Teenager" Returns at Impressive Levels
ABC Family spins the numbers for Monday, January 5.

[via press release from ABC Family]

Ratings Highlights for Monday, January 5, 2009 (Final National Ratings)

ABC Family's Critically Acclaimed "The Secret Life of the American Teenager" Returns at Impressive Levels, Posting Best-Ever Season Opening Ratings in Viewers and All Demos, Topping its Series Debut by Double-Digit Percentages

"Secret Life" Becomes ABC Family's No. 1 Telecast of All Time in Teens 12-17, Females Teens and Females 12-34

"Secret Life" Handily Defeats CW's All New "Gossip Girl" at 8 O'Clock, by 47% in Total Viewers, by 10% in Women 18-34 and by 71% in Viewers 12-34

"Secret Life's" Opener is Monday's No. 1 Cable Show in Key Women and 12-34s, and the No. 1 Scripted Telecast in Viewers, Adults 18-34 and Adults 18-49

"Secret Life" is Monday's No. 1 TV Program in Female Teens and Females 12-34, and TV's No. 1 Scripted Program in Women 18-34 and Viewers 12-34

Impressively, This Week Marks Secret Life's 10th Straight Telecast Ranking as the Day's No. 1 Cable Program in Women 18-34 and Women 18-49, with All 12 Episodes to Date Delivering the No. 1 Post in Females 12-34 and Female Teens

In its First-Ever Monday Telecast, "Secret Life" Delivers ABC Family's Best Ratings in the Time Slot on Record in Total Viewers and All 18-34, 18-49 and 12-34 Demos

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

ABC Family's critically acclaimed original series "The Secret Life of the American Teenager" returned at impressive levels, generating the net's highest season premiere ratings of all time across all demos, including Total Viewers (4.4 million), Adults 18-34 (1.2 million), Adults 18-49 (1.9 million) and Viewers 12-34 (2.8 million), and topping its series launch in July 08 by impressive double-digit percentages. Moreover, Monday's opener qualified as ABC Family's No. 1 telecast ever in Females 12-34 (2.4 million), Teens 12-17 (1.6 million) and Females Teens (1.4 million).

"Secret Life" stood as Monday's No. 1 cable program in Women 18-34 (966,000), Women 18-49 (1.5 million), Viewers 12-34 (2.8 million) and Females 12-34 (2.4 million), and as cable's No. 1 scripted telecast in Total Viewers (4.4 million), Adults 18-34 (1.2 million) and Adults 18-49 (1.9 million). Also impressive, "Secret Life" easily defeated the CW's "Gossip Girl" in Viewers and key demos at 8 o'clock by double-digit percentages, including by 47% in Total Viewers and by double in Females 12-34, and prevailed as the No. 1 scripted program for the day on all TV in Women 18-34 and Viewers 12-34.

� At 8 o'clock, "Secret Life" overshadowed CW's high-profile "Gossip Girl" by considerable margins, including by 47% in Total Viewers (4.4 million vs. 3.0 million), by 10% in Women 18-34 (966,000 vs. 881,000), by 6% in Adults 18-49 (1.9 million vs. 1.8 million), by 71% in Viewers 12-34 (2.8 million vs. 1.6 million), and doubled delivery in Females 12-34 (2.4 vs. 1.2 million).

o In addition, "Secret Life's" 1B debut outperformed every episode of CW's "Gossip Girl" to date in Total Viewers, Viewers 12-34 and Females 12-34.

� This week marked "Secret Life's"10th straight telecast as the day's No. 1 cable program in Women 18-34, Women 18-49 and Viewers 12-34, while all 12 telecasts to date have delivered the No. 1 spot in Females 12-34, Teens and Female Teens.

� In its 8 o'clock time period, "Secret Life" easily defeated all cable competition, topping runners-up USA by 26% in Total Viewers (4.4 million vs. 3.5 million) and by 19% in Adults 18-49 (1.9 million vs. 1.6 million), and TBS by 52% in Adults 18-34 (1.2 million vs. 802,000) and by 133% in Viewers 12-34 (2.8 million vs. 1.2 million).

� Versus its July 08 series launch, "Secret Life's" 1B debut surpassed by 57% in Total Viewers (4.4 million vs. 2.8 million), by 45% in Adults 18-34 (1.2 million vs. 826,000), by 57% in Adults 18-49 (1.9 million vs. 1.2 million) and by 65% in Viewers 12-34 (2.8 million vs. 1.7 million).

� In its first Monday outing, "Secret Life" garnered ABC Family's best Monday delivery at 8 o'clock in the net's history in Total Viewers (4.4 million), Adults 18-34 (1.2 million), Adults 18-49 (1.9 million) and Viewers 12-34 (2.8 million).

Source: Nielsen Media Research (National Ratings, Live + Same Day: Season 1B Premiere, 1/5/09; Season 1A Premiere, 7/1/08.





  [january 2009]  
S
M
T
W
T
F
S
    


· GOSSIP GIRL (CW)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

[03/11/24 - 11:52 AM]
"Rock the Block" Season Premiere Delivers Triple-Digit Ratings Gains for HGTV on Monday, March 4
The episode, which attracted 3.9 million total viewers, posted an impressive 104 percent lift from the prior six-week average and a 66 percent increase over year-ago levels.

[03/08/24 - 01:32 PM]
ABC News' Special Coverage of the 2024 State of the Union Address and Super Tuesday Wins in Total Viewers Among All Broadcast Television
ABC News' coverage of the State of the Union address was up +14% from the prior year in Total Viewers.

[03/07/24 - 08:00 AM]
"BMF" Season Three Premiere Delivers 5.1 Million Multiplatform Viewers for Starz
The third season, which premiered on Friday, March 1, achieved a series high growing season over season by 25%.

[03/06/24 - 02:30 PM]
"Tamron Hall" Hits 4-Week High in Households and Total Viewers
During the week of February 19, "Tamron Hall" improved week to week in Households (+6% - 0.68 vs. 0.64), Total Viewers (+9% - 1.008 million vs. 928,000) and Women 25-54 (+1% - 141,000 vs. 139,000).

[03/06/24 - 09:00 AM]
FX's "Shogun" Premiere Breaks Records with 9 Million Views Globally on Hulu and Disney+
Domestically, "Shogun" is the No. 1 FX premiere on Hulu, just ahead of "The Bear" Season 2, aided by viewership from Hulu on Disney+.

[03/05/24 - 04:30 PM]
ABC's "Abbott Elementary" Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
"Abbott Elementary" also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).

[03/05/24 - 03:31 PM]
ABC's "The Bachelor" Hits Its Strongest Multiplatform Telecast in Nearly 2 Years
"The Bachelor" tripled its initial Live+Same Day rating among Adults 18-49, skyrocketing by +197% after just three days of multiplatform viewing (0.62 rating to 1.84 rating).

[03/05/24 - 09:14 AM]
Netflix Top 10 Week of Feb. 26: "Avatar: The Last Airbender" Holds Onto #1; "Code 8: Part II" Debuts on Top
Cupid kept his hold on the English TV List, with Season 6 of fan-favorite dating experiment "Love Is Blind" claiming #2 (5.1M views) and "One Day," the limited series adapted from David Nicholls' beloved romance novel, taking #3 (4.8M views).

[03/05/24 - 09:09 AM]
CBS Wins Monday Night For Fourth Consecutive Week with #1 Show of the Night, "NCIS"
"NCIS" averaged 6.81 million viewers, retaining nearly 100% of its week ago average.