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[01/07/09 - 12:21 PM]
'NBC Sunday Night Football' Finishes 2008 Season with Viewership Gains Over Last Season
NBC spins the "Sunday Night Football" numbers for the season to date.

[via press release from NBC]

'NBC SUNDAY NIGHT FOOTBALL' FINISHES 2008 SEASON WITH VIEWERSHIP GAINS OVER LAST SEASON

SNF POWERS NBC TO SUNDAY NIGHT WINS IN 13 OF 16 WEEKS

WEEK 15 DALLAS-GIANTS MOST WATCHED GAME IN FRANCHISE HISTORY

NEW YORK � January 7, 2009 � "NBC Sunday Night Football," in its third season as the NFL's premier primetime package, averaged 16.8 million viewers for its 16 Sunday Night broadcasts, a gain of six percent from last year (15.9 million). In the three years since the shift from Monday to Sunday nights, SNF is averaging half a million more viewers than the last season of Monday Night Football (16.2 million in 2005).

SNF's 10.3 rating and 16 share for the 2008 season shows a four percent gain over last year (9.9/16), according to Nielsen Media Research.

SNF DOMINATED SUNDAY NIGHTS: "Sunday Night Football" powered NBC to Sunday Night victories in 13 of 16 weeks in the coveted Adults 18-49 demographic up from 11 of 16 weeks in 2007 and 9 of 16 weeks in 2006.

SNF NO. 1 PRIMETIME PROGRAM FOR SEASON AMONG MEN: For the full season, "Sunday Night Football" ranked as the No. 1 program across the key demographics of Men 18-49 and Men 18-34. Additionally, SNF ranked No. 3 in Adults 18-49, No. 4 in Adults 18-34, No. 8 in Viewership and No. 9 in household rating among all primetime programs for the season.

WEEK 15 COWBOYS-GIANTS GAME MOST VIEWED EVER ON SNF: The Dallas Cowboys 20-8 victory over the Super Bowl champion New York Giants on December 14 drew 23.1 million viewers, the most ever for a "Sunday Night Football" game.

NBC's broadcast of the Cowboys-Giants game was the No. 1 primetime program on network TV this season among Adults 18-49 (8.6) and the No. 3 primetime program in terms of viewership this season behind only the 60 Minutes which featured an interview with President-elect Barack Obama (25.1 million) and the October 9 CSI season premiere (23.5 million).

SNF NO. 1 PROGRAM DURING NOVEMBER SWEEPS: "Sunday Night Football" finished the November sweeps (10/30/08-11/26/08) as the No. 1 program in all of primetime television across the key advertising demographics of Adults 18-49, Adults 25-54, Men 18-34, Men 18-49 and Men 25-54.

Among viewership and households "Sunday Night Football" was the No. 1 program on Sunday nights during November sweeps with 17.2 million viewers and a 10.7/17 rating respectively.

MORE PEOPLE ARE WATCHING NFL FOOTBALL ON SUNDAY NIGHTS: In the three years since the shift of the NFL's premier primetime package from Monday to Sunday nights, "Sunday Night Football" is averaging half a million more viewers (16.8) than the last season of Monday Night Football (16.2 million in 2005).

"NBC SUNDAY NIGHT FOOTBALL" TOP 20 METERED MARKETS
FULL 2008 SEASON:
1. Indianapolis, 18.8/28
2. Washington D.C., 17.0/27
3. Baltimore, 16.4/24
4. Dallas-Ft. Worth, 15.7/25
5. Las Vegas, 15.4/23
6. Pittsburgh, 15.3/22
T7. San Diego, 14.9/26
T7. Nashville, 14.9/21
9. Charlotte, 14.6/22
10. Norfolk, 14.3/21
11. Jacksonville, 14.2/21
12. Richmond, 14.1/21
13. Philadelphia, 13.7/21
14. Milwaukee, 13.3/20
15. Albuquerque, 13.2/20
16. New Orleans, 13.1/18
17. Denver, 13.0/21
18. Chicago, 12.8/20
T19. Minneapolis- St. Paul, 12.7/20
T19. Memphis, 12.7/17





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· SUNDAY NIGHT FOOTBALL (NBC)





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