or


[01/10/09 - 01:28 PM]
'Howie Do It' Captures a 10-Month Non-Olympic Time-Period High
NBC spins the numbers for Friday, January 9.

[via press release from NBC]

'HOWIE DO IT' CAPTURES A 10-MONTH NON-OLYMPIC TIME-PERIOD HIGH

'HOWIE DO IT' IMPROVES ON NBC'S SEASON AVERAGE IN THE SLOT BY 91 PERCENT IN 18-49

UNIVERSAL CITY, Calif. � January 10, 2009 � Last night's premiere of the new NBC reality series "Howie Do It" has captured NBC's highest non-Olympic results in the time period in more than 10 months, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

From 8-9 p.m. ET, the debut of "Howie Do It" averaged a 2.1 rating, 7 share in adults 18-49 and 7.7 million viewers overall, NBC's strongest Nielsen figures in the time slot, excluding Olympics, since February 22, 2008 in 18-49 and since February 15, 2008 in total viewers.

The debut of "Howie Do It" improved on NBC's season averages in the time period by 91 percent in 18-49 rating (2.1 vs. 1.1) and 3.0 million persons or 63 percent in total viewers (7.7 million vs. 4.7 million). The series, hosted by executive producer Howie Mandel, ranked #2 in the time period in adults 18-49 and total viewers and #1 among adults 18-34 (tie) and men 18-49 (pending updates).

At 9 p.m. ET last night, NBC's "Lipstick Jungle" (1.4/4 in 18-49, 4.1 million viewers overall) matched its highest 18-49 rating to date as a Friday regular and delivered its second-biggest overall audience over those eight telecasts. From its first half-hour to its second, "Lipstick Jungle" increased its 18-49 rating by 15 percent (to a 1.5 from a 1.3). Note that "Lipstick Jungle's" "live plus same day" ratings are increasing by 34 percent in 18-49 in "live plus seven day" results, giving "Lipstick Jungle" the biggest jump among all primetime network series.

At 10 p.m., "Dateline NBC" delivered a 1.3/3 in 18-49 and 4.9 million viewers overall. From its first half-hour to its second, "Dateline" increased its 18-49 rating by 36 percent (to a 1.5/4 from a 1.1/3) and its overall viewership by 22 percent (to 5.4 million from 4.4 million).

Preliminary 18-49 averages for Friday night are: CBS 2.3/7; ABC, 1.9/6; NBC, 1.6/5; ABC, 1.6/5; CW, 0.5/2. In overall total viewers, January 9 preliminary results are: CBS, 10.3 million; ABC, 6.1 million; NBC, 5.5 million; Fox, 4.2 million; CW, 1.1 million

Official national results for Friday night are due from Nielsen Monday, Jan. 12.





  [january 2009]  
S
M
T
W
T
F
S
    


· DATELINE NBC (NBC)
· HOWIE DO IT (NBC)
· LIPSTICK JUNGLE (NBC)









most recent ratings | view all posts
[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 09:05 AM]
ABC Family's "Baby Daddy" Soars to Season and Multi-Month Highs in Total Viewers and Target Demographics
ABC Family further spins the numbers for Wednesday, June 24.

[06/29/15 - 08:51 AM]
Live + 7 Day Ratings: ABC's "The Whispers" Increases Its Playback Growth to 90% in Week 2 Among Adults 18-49
ABC further spins the numbers for Monday, June 8.

[06/29/15 - 08:37 AM]
"Dateline NBC" Jumps 50% or 1.5 Million Persons Week to Week in Total Viewers
NBC spins the numbers for Sunday, June 28.

[06/29/15 - 08:19 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Celebrity Family Feud"
Week two of the game show holds off the Sunday premiere of "Big Brother" on CBS.

[06/28/15 - 08:42 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with "Ninja Warrior" Encore
The Peacock leads the night among adults 18-49 in a low key race.

[06/28/15 - 08:37 AM]
"Ninja" Encore Is #1 in Primetime on the Big 4 in 18-49
NBC spins the numbers for Saturday, June 27.

[06/27/15 - 12:42 PM]
FOX-Record 5.7 Million Watch USA Defeat China in FIFA Women's World Cup 2015 Quarterfinal
FOX Sports spins the numbers for Friday, June 26.

[06/27/15 - 08:50 AM]
"Dateline" Matches Its Highest Friday Rating Since April 3
NBC spins the numbers for Friday, June 26.

[06/27/15 - 08:42 AM]
Friday's Broadcast Ratings: FOX Tops Demos with FIFA Women's Wold Cup
Said coverage is the night's biggest draw among adults 18-49.

[06/26/15 - 10:19 AM]
Thursday's Premiere of "Big Brother" Is the Night's #1 Broadcast in Adults 18-49, Adults 25-54 aAnd Adults 18-34
CBS spins the numbers for Thursday, June 25.

[06/26/15 - 09:56 AM]
HGTV's "Brother vs. Brother" Delivered Record-Breaking Season
HGTV spins the numbers for the season to date.

[06/26/15 - 09:46 AM]
CBS News' Original Broadcasts Post Strong Television Year-to-Date Performances with Key News Demos and Viewers
CBS spins the numbers for the week of June 15-21.

[06/26/15 - 09:38 AM]
2015 NBA Draft Matches Highest-Rated Ever on ESPN
ESPN spins the numbers for Thursday, June 25.

[06/26/15 - 08:51 AM]
"Dateline" Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Thursday, June 25.