or


[01/13/09 - 11:33 AM]
Week 2 of ABC's Monday Lineup Holds 100% of the Net's Week-Ago Premieres Across All Key Adult Demographics
ABC spins the numbers for Monday, January 12.

[via press release from ABC]

Quick Take for Monday, January 12, 2009 (Fast Affiliate Live + Same Day Ratings)

Week 2 of ABC's Monday Lineup Holds 100% of the Net's Week-Ago Premieres Across All Key Adult Demographics

Airing Against CBS' Original Comedies and Fox's Monday Premiere of "24," "The Bachelor" Grows Week to Week in Viewers and Adults 18-49, While Delivering ABC's Best Ratings from 8-10pm in Adults 18-34 and Women 18-34 in 3 1/2 Months

"The Bachelor" Wins its Time Period and Stands as Monday's No. 1 Program in Women 18-34 for the Second Consecutive Week

Retaining Nearly All of its Week-Ago Debut Audience, "True Beauty" Beats NBC's "Momma's Boys" at 10pm by 1.9 Million Viewers and by 68% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

Week 2 of ABC's Monday line-up saw the Net hold 100% retention of the prior week's night of premieres across each of the key Adult demographics: Adults 18-34 (3.0/8), Adults 18-49 (3.1/8) and Adults 25-54 (3.4/8). The Net ranked No. 1 on the night among Women 18-34 (4.2/11) for the second week in a row.

"The Bachelor" (8:00-10:00 p.m.)

Airing against original comedies on CBS and the 2-hour Monday premiere of "24" of Fox, ABC's "The Bachelor" saw week-to-week increases in both Total Viewers (9.1 million vs. 8.7 million) and Adults 18-49 (3.2/8 vs. 3.1/8). In addition, "The Bachelor" turned in ABC's highest ratings in the 2-hour time period among Adults 18-34 (3.2/8) and Women 18-34 (4.6/11) since season premiere Monday 3 1/2 months ago � since 9/22/08. "The Bachelor" topped NBC's "Superstars of Dance" from 8:00-10:00pm by 2.0 million viewers and by 68% in the key young adult sales demo (7.1 million & 1.9/4 in Adults 18-49).

� "The Bachelor" dominated its time period and ranked as Monday's No. 1 TV program among Women 18-34 for the second consecutive week

� Against stiff competition, "The Bachelor" gained audience during each half-hour from 8:00-10:00pm, building by 1.3 million viewers (8.5 million to 9.8 million) and by 29% in Adults 18-49 (2.8/7 to 3.6/8) from start to finish.

"True Beauty" (10:00-11:00 p.m.)

Taking second in the hour in viewers and young adults, "True Beauty" retained 86% in Total Viewers (6.5 million vs. 7.6 million) and 88% in Adults 18-49 (2.8/7 vs. 3.2/8) of its week-ago series debut. The new ABC unscripted series outperformed its unscripted competition in the 10 o'clock hour, NBC's "Momma's Boys," by 1.9 million viewers (6.5 million vs. 4.6 million) and by 65% in Adults 18-49 (2.8/7 vs. 1.7/4). "True Beauty" won its hour among Women 18-34 (3.4/9) for the second straight week.

� "True Beauty" saw its audience increase from first half-hour to its second half-hour across all key Adult demographics: Adults 18-34 (2.5/7 to 2.6/7), Adults 18-49 (2.8/7 vs. 2.9/8) and Adults 25-54 (3.0/7 vs. 3.1/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 1/12/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· 24 (FOX)
· BACHELOR, THE (ABC)
· MOMMA'S BOYS (NBC)
· SUPERSTARS OF DANCE (NBC)
· TRUE BEAUTY (ABC)





most recent ratings | view all posts
[02/21/20 - 12:01 PM]
"Extreme Makeover: Home Edition" Series Premiere Delivers Strong Performance for HGTV on Sunday, Feb. 16
HGTV further spins the numbers for Sunday, February 16.

[02/21/20 - 09:28 AM]
Thursday's Broadcast Ratings: ABC, "Grey's Anatomy" Lead Demo Pack
The Alphabet takes home the adults 18-49 crown while CBS remains the most-watched network overall.

[02/20/20 - 08:15 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers; FOX Holds Onto Demo Crown
NBC's coverage of the Democratic Candidates Debate draws over 10 million viewers in preliminary results.

[02/19/20 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Retain Demo Crown
The Peacock holds off CBS among adults 18-49, however the Eye is the most-watched network by a wide margin.

[02/18/20 - 08:12 AM]
Monday's Broadcast Ratings: NBC Tops Viewers; ABC Leads Demos
The finale to "America's Got Talent: The Champions" is last night's most-watched telecast.

[02/17/20 - 08:10 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet takes home the adults 18-49 crown while CBS is the most-watched broadcaster.

[02/16/20 - 08:53 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with FOX
"48 Hours" leads the night in both total viewers and adults 18-49.

[02/15/20 - 08:45 AM]
Friday's Broadcast Ratings: CBS, FOX Split Demo Crown
"WWE SmackDown," "Hawaii Five-0" and "Blue Bloods" all share the top spot among adults 18-49.

[02/14/20 - 08:12 AM]
Thursday's Broadcast Ratings: "Grey's Anatomy," "Young Sheldon" Lead Demo Race
ABC takes home the overall adults 18-49 crown while CBS is the most-watched broadcaster.

[02/13/20 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, "The Masked Singer" Continue Demo Reign
The network holds off the debut of "Survivor: Winners at War" on CBS in adults 18-49.

[02/12/20 - 08:10 AM]
Tuesday's Broadcast Ratings: "This Is Us" Tops Demos for NBC
The network takes home the adults 18-49 crown while CBS is the most-watched broadcaster.

[02/11/20 - 02:05 PM]
HGTV's "Unsellable Houses" Premiere Episodes Deliver Solid Ratings Performance
HGTV further spins the numbers for Tuesday, February 4.

[02/11/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelor"
The Alphabet takes home top honors in total viewers and adults 18-49.

[02/10/20 - 10:52 AM]
"The Oscars" Draws 23.6 Million Viewers to Stand as the Season's No. 1 Awards Show by Wide Margins Over the "Grammys" and "Globes"
ABC spins the numbers for Sunday, February 9.

[02/10/20 - 09:17 AM]
Sunday's Broadcast Ratings: Oscars Put ABC on Top in Viewers, Demos
Early results put the Alphabet's telecast down from last year among adults 18-49.