or


[01/13/09 - 11:33 AM]
Week 2 of ABC's Monday Lineup Holds 100% of the Net's Week-Ago Premieres Across All Key Adult Demographics
ABC spins the numbers for Monday, January 12.

[via press release from ABC]

Quick Take for Monday, January 12, 2009 (Fast Affiliate Live + Same Day Ratings)

Week 2 of ABC's Monday Lineup Holds 100% of the Net's Week-Ago Premieres Across All Key Adult Demographics

Airing Against CBS' Original Comedies and Fox's Monday Premiere of "24," "The Bachelor" Grows Week to Week in Viewers and Adults 18-49, While Delivering ABC's Best Ratings from 8-10pm in Adults 18-34 and Women 18-34 in 3 1/2 Months

"The Bachelor" Wins its Time Period and Stands as Monday's No. 1 Program in Women 18-34 for the Second Consecutive Week

Retaining Nearly All of its Week-Ago Debut Audience, "True Beauty" Beats NBC's "Momma's Boys" at 10pm by 1.9 Million Viewers and by 68% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

Week 2 of ABC's Monday line-up saw the Net hold 100% retention of the prior week's night of premieres across each of the key Adult demographics: Adults 18-34 (3.0/8), Adults 18-49 (3.1/8) and Adults 25-54 (3.4/8). The Net ranked No. 1 on the night among Women 18-34 (4.2/11) for the second week in a row.

"The Bachelor" (8:00-10:00 p.m.)

Airing against original comedies on CBS and the 2-hour Monday premiere of "24" of Fox, ABC's "The Bachelor" saw week-to-week increases in both Total Viewers (9.1 million vs. 8.7 million) and Adults 18-49 (3.2/8 vs. 3.1/8). In addition, "The Bachelor" turned in ABC's highest ratings in the 2-hour time period among Adults 18-34 (3.2/8) and Women 18-34 (4.6/11) since season premiere Monday 3 1/2 months ago � since 9/22/08. "The Bachelor" topped NBC's "Superstars of Dance" from 8:00-10:00pm by 2.0 million viewers and by 68% in the key young adult sales demo (7.1 million & 1.9/4 in Adults 18-49).

� "The Bachelor" dominated its time period and ranked as Monday's No. 1 TV program among Women 18-34 for the second consecutive week

� Against stiff competition, "The Bachelor" gained audience during each half-hour from 8:00-10:00pm, building by 1.3 million viewers (8.5 million to 9.8 million) and by 29% in Adults 18-49 (2.8/7 to 3.6/8) from start to finish.

"True Beauty" (10:00-11:00 p.m.)

Taking second in the hour in viewers and young adults, "True Beauty" retained 86% in Total Viewers (6.5 million vs. 7.6 million) and 88% in Adults 18-49 (2.8/7 vs. 3.2/8) of its week-ago series debut. The new ABC unscripted series outperformed its unscripted competition in the 10 o'clock hour, NBC's "Momma's Boys," by 1.9 million viewers (6.5 million vs. 4.6 million) and by 65% in Adults 18-49 (2.8/7 vs. 1.7/4). "True Beauty" won its hour among Women 18-34 (3.4/9) for the second straight week.

� "True Beauty" saw its audience increase from first half-hour to its second half-hour across all key Adult demographics: Adults 18-34 (2.5/7 to 2.6/7), Adults 18-49 (2.8/7 vs. 2.9/8) and Adults 25-54 (3.0/7 vs. 3.1/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 1/12/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· 24 (FOX)
· BACHELOR, THE (ABC)
· MOMMA'S BOYS (NBC)
· SUPERSTARS OF DANCE (NBC)
· TRUE BEAUTY (ABC)





most recent ratings | view all posts
[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
CBS then is the most-watched network last night.

[01/25/15 - 08:31 AM]
"Saturday Night Live" with Host Blake Shelton Is the #2 "SNL" So Far This Season in Metered-Market Households
NBC spins the numbers for Saturday, January 24.

[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.

[01/22/15 - 01:32 PM]
HGTV Notches Highest Rated Night in Five Years with "Fixer Upper"
HGTV spins the numbers for Tuesday, January 20.

[01/22/15 - 08:46 AM]
"Live with Kelly and Michael" Starts 2015 as the No. 1 Syndie Talker of the Week, Beating "Dr. Phil" and "Ellen" in Households
Disney-ABC Domestic Television spins the numbers for the week of January 5-9.

[01/22/15 - 08:39 AM]
"Chicago P.D." Tied for #1 In Its Time Period in Adults 18-49 and Ranks #1 Outright in Adults 18-34 and All Key Adult-Female Demos
NBC spins the numbers for Wednesday, January 21.

[01/22/15 - 08:24 AM]
Wednesday's Broadcast Ratings: "Empire" Rises Yet Again for FOX
The newcomer rises to another series high in its third week.

[01/21/15 - 12:48 PM]
"K.C. Undercover," Starring Zendaya, Premieres Big on Disney Channel After Strong Watch Disney Channel App Debut, Sacks Competition, Is #1 Cable TV Telecast Year-to-Date Among Kids 2-11, 6-11 and Tweens
Disney Channel spins the numbers for Sunday, January 18.

[01/21/15 - 12:09 PM]
Sunday's "UFC Fight Night" on FOX Sports 1 is Most-Watched MMA Event on Cable Since 2009
FOX Sports spins the numbers for Sunday, January 18.