or


[01/13/09 - 11:33 AM]
Week 2 of ABC's Monday Lineup Holds 100% of the Net's Week-Ago Premieres Across All Key Adult Demographics
ABC spins the numbers for Monday, January 12.

[via press release from ABC]

Quick Take for Monday, January 12, 2009 (Fast Affiliate Live + Same Day Ratings)

Week 2 of ABC's Monday Lineup Holds 100% of the Net's Week-Ago Premieres Across All Key Adult Demographics

Airing Against CBS' Original Comedies and Fox's Monday Premiere of "24," "The Bachelor" Grows Week to Week in Viewers and Adults 18-49, While Delivering ABC's Best Ratings from 8-10pm in Adults 18-34 and Women 18-34 in 3 1/2 Months

"The Bachelor" Wins its Time Period and Stands as Monday's No. 1 Program in Women 18-34 for the Second Consecutive Week

Retaining Nearly All of its Week-Ago Debut Audience, "True Beauty" Beats NBC's "Momma's Boys" at 10pm by 1.9 Million Viewers and by 68% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

Week 2 of ABC's Monday line-up saw the Net hold 100% retention of the prior week's night of premieres across each of the key Adult demographics: Adults 18-34 (3.0/8), Adults 18-49 (3.1/8) and Adults 25-54 (3.4/8). The Net ranked No. 1 on the night among Women 18-34 (4.2/11) for the second week in a row.

"The Bachelor" (8:00-10:00 p.m.)

Airing against original comedies on CBS and the 2-hour Monday premiere of "24" of Fox, ABC's "The Bachelor" saw week-to-week increases in both Total Viewers (9.1 million vs. 8.7 million) and Adults 18-49 (3.2/8 vs. 3.1/8). In addition, "The Bachelor" turned in ABC's highest ratings in the 2-hour time period among Adults 18-34 (3.2/8) and Women 18-34 (4.6/11) since season premiere Monday 3 1/2 months ago � since 9/22/08. "The Bachelor" topped NBC's "Superstars of Dance" from 8:00-10:00pm by 2.0 million viewers and by 68% in the key young adult sales demo (7.1 million & 1.9/4 in Adults 18-49).

� "The Bachelor" dominated its time period and ranked as Monday's No. 1 TV program among Women 18-34 for the second consecutive week

� Against stiff competition, "The Bachelor" gained audience during each half-hour from 8:00-10:00pm, building by 1.3 million viewers (8.5 million to 9.8 million) and by 29% in Adults 18-49 (2.8/7 to 3.6/8) from start to finish.

"True Beauty" (10:00-11:00 p.m.)

Taking second in the hour in viewers and young adults, "True Beauty" retained 86% in Total Viewers (6.5 million vs. 7.6 million) and 88% in Adults 18-49 (2.8/7 vs. 3.2/8) of its week-ago series debut. The new ABC unscripted series outperformed its unscripted competition in the 10 o'clock hour, NBC's "Momma's Boys," by 1.9 million viewers (6.5 million vs. 4.6 million) and by 65% in Adults 18-49 (2.8/7 vs. 1.7/4). "True Beauty" won its hour among Women 18-34 (3.4/9) for the second straight week.

� "True Beauty" saw its audience increase from first half-hour to its second half-hour across all key Adult demographics: Adults 18-34 (2.5/7 to 2.6/7), Adults 18-49 (2.8/7 vs. 2.9/8) and Adults 25-54 (3.0/7 vs. 3.1/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 1/12/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· 24 (FOX)
· BACHELOR, THE (ABC)
· MOMMA'S BOYS (NBC)
· SUPERSTARS OF DANCE (NBC)
· TRUE BEAUTY (ABC)











most recent ratings | view all posts
[10/02/14 - 08:32 AM]
Wednesday's Broadcast Ratings: "Criminal Minds," "Stalker" Push CBS to Top Spot
Plus: FOX's "Red Band Society" grows by 10% while ABC's "Black-ish" falls 24% from last week's episodes.

[10/02/14 - 08:06 AM]
NL Wild Card Game Up 21 Percent with Strong 4.1 Overnight Rating
ESPN spins the numbers for Wednesday, October 1.

[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.