or


[01/14/09 - 12:19 PM]
ABC's Tuesday Is Up by 15% in Viewers and by a Substantial 64% in Adults 18-49 Over the Year Ago Night
ABC spins the numbers for Tuesday, January 13.

[via press release from ABC]

Quick Take for Tuesday, January 13, 2009 (Fast Affiliate Live + Same Day Ratings)

Opposite Fox's "American Idol" Premiere, ABC's Tuesday is Up by 15% in Viewers and by a Substantial 64% in Adults 18-49 Over the Year Ago Night

"Homeland Security USA" Improves the 8pm Time Period by 1.6 Million Viewers and by 50% in Adults 18-49 Over ABC's Year-Ago Performance

"Scrubs" at 9:30pm Holds 100% of its Lead-in in All Key Adult Demos

ABC News' "Primetime: What Would You Do?" is Up Week to Week in Viewers and Adults 18-49, Hitting Series Highs in Adults 18-34 and Men 18-34

Tuesday Night (8:00-11:00 p.m.)

Opposite the season premiere of Fox's "American Idol," ABC was up over the same night last year (01/15/08) by 15% in Total Viewers (5.9 million vs. 5.1 million) and by a substantial 64% in the key Adults 18-49 sales demo (2.3/6 vs. 1.4/3).

"Homeland Security USA" (8:00-9:00 p.m.)

Airing against the first hour of "American Idol," ABC's "Homeland Security USA" saw increases for the Net at 8:00 p.m. over the same night last year, up by 1.6 million viewers (6.0 million viewers vs. 4.4 million) and by 50% in Adults 18-49 (1.8/5 vs. 1.2/3).

� Despite the competition, "Homeland Security USA" grew from start to finish among Adults 18-34 (1.3/4 to 1.4/4) and Adults 18-49 (1.8/5 to 1.9/5).

"Scrubs" (9:00-9:30 p.m.)

ABC's "Scrubs" earned second place in its half-hour among Men 18-34 (2.2/6) to Fox's "American Idol."

"Scrubs" (9:30-10:00 p.m.)

At 9:30pm, the night's second episode of "Scrubs" retained 100% of its lead-in across each of the key Adult demographics: Adults 18-34 (2.4/6), Adults 18-49 (2.2/5) and Adults 25-54 (2.0/4).

"Primetime: What Would You Do?" (10:00-11:00 p.m.)

Airing against established original dramas on NBC ("Law & Order: SVU") and CBS ("Without a Trace"), ABC News' "Primetime: What Would You Do?" was up over its week-ago season premiere in both Total Viewers (7.3 million vs. 7.0 million) and Adults 18-49 (2.8/7 vs. 2.7/7). The ABC newsmagazine ranked No. 2 in the hour, beating "Without a Trace" among Adults 18-34 (2.6/7 vs. 1.7/5) and Men 18-49 (2.4/6 vs. 2.2/6).

� "Primetime: What Would You Do?" hit series highs in Adults 18-34 (2.6/7) and Men 18-34 (2.3/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 1/13/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (FOX)
· HOMELAND SECURITY USA (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· PRIMETIME (ABC)
· SCRUBS (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.

[09/15/14 - 09:36 AM]
Syfy's New Zombie Series "Z Nation" Bites Off 1.6 Million Viewers During September 12 Premiere
Syfy spins the numbers for Friday, September 12.

[09/15/14 - 08:47 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock easily wins the night in both total viewers and adults 18-49.

[09/15/14 - 08:24 AM]
Against Big NFL Competition, "Miss America" Scores 4-Month Slot Highs for ABC
ABC spins the numbers for Sunday, September 14.

[09/15/14 - 08:18 AM]
NBC Sports Coverage of Last Night's Bears-49ers "Sunday Night Football" Telecast Is Up +3% Versus Week Two Last Year
NBC spins the numbers for Sunday, September 14.

[09/14/14 - 09:13 AM]
Saturday's Broadcast Ratings: ABC Wins the College Football Race
The Alphabet tops competing coverage on FOX and NBC.

[09/14/14 - 08:33 AM]
Coverage of Purdue-Notre Dame College Football from Indianapolis Scores NBC's Second-Highest-Rated Saturday Night in Adults 18-49 in Three Months
NBC spins the numbers for Saturday, September 13.

[09/13/14 - 09:02 AM]
"Dateline NBC" Is Currently Delivering Its Highest Friday Results in More Than Three Months
NBC spins the numbers for Friday, September 12.

[09/13/14 - 08:40 AM]
Friday's Broadcast Ratings: "Dateline" Puts NBC in the Top Spot
The Peacock's mainstay leads the night in both total viewers and adults 18-49.

[09/12/14 - 08:39 AM]
"The Biggest Loser" and "The Secret Lives of Pets" Are the Night's #1-#2 Non-Sports Telecasts on the Big 4 in 18-49 and Total Viewers
NBC spins the numbers for Thursday, September 11.

[09/12/14 - 08:30 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Opens Big for CBS
The Eye dominates the night in both total viewers and adults 18-49.

[09/12/14 - 07:19 AM]
"Thursday Night Football" on CBS and NFL Network More Than Doubles Opening Night Ratings from a Year Ago
CBS spins the numbers for Thursday, September 11.

[09/11/14 - 03:09 PM]
"Couples Therapy with Dr. Jenn" Hits Series High with Season 5 Premiere
VH1 spins the numbers for Wednesday, September 10.

[09/11/14 - 11:10 AM]
"Tonight Show," "Late Night" Dominate Late-Night Ratings Race for Week of Sept. 1-5
NBC spins the late-night numbers for the week of September 1-5.

[09/11/14 - 10:34 AM]
"Nightline" Builds Audience Week-to-Week in All Key Demos; Most Watched Week in Three Months
ABC spins the late-night numbers for the week of September 1-5.