or


[01/14/09 - 12:19 PM]
ABC's Tuesday Is Up by 15% in Viewers and by a Substantial 64% in Adults 18-49 Over the Year Ago Night
ABC spins the numbers for Tuesday, January 13.

[via press release from ABC]

Quick Take for Tuesday, January 13, 2009 (Fast Affiliate Live + Same Day Ratings)

Opposite Fox's "American Idol" Premiere, ABC's Tuesday is Up by 15% in Viewers and by a Substantial 64% in Adults 18-49 Over the Year Ago Night

"Homeland Security USA" Improves the 8pm Time Period by 1.6 Million Viewers and by 50% in Adults 18-49 Over ABC's Year-Ago Performance

"Scrubs" at 9:30pm Holds 100% of its Lead-in in All Key Adult Demos

ABC News' "Primetime: What Would You Do?" is Up Week to Week in Viewers and Adults 18-49, Hitting Series Highs in Adults 18-34 and Men 18-34

Tuesday Night (8:00-11:00 p.m.)

Opposite the season premiere of Fox's "American Idol," ABC was up over the same night last year (01/15/08) by 15% in Total Viewers (5.9 million vs. 5.1 million) and by a substantial 64% in the key Adults 18-49 sales demo (2.3/6 vs. 1.4/3).

"Homeland Security USA" (8:00-9:00 p.m.)

Airing against the first hour of "American Idol," ABC's "Homeland Security USA" saw increases for the Net at 8:00 p.m. over the same night last year, up by 1.6 million viewers (6.0 million viewers vs. 4.4 million) and by 50% in Adults 18-49 (1.8/5 vs. 1.2/3).

� Despite the competition, "Homeland Security USA" grew from start to finish among Adults 18-34 (1.3/4 to 1.4/4) and Adults 18-49 (1.8/5 to 1.9/5).

"Scrubs" (9:00-9:30 p.m.)

ABC's "Scrubs" earned second place in its half-hour among Men 18-34 (2.2/6) to Fox's "American Idol."

"Scrubs" (9:30-10:00 p.m.)

At 9:30pm, the night's second episode of "Scrubs" retained 100% of its lead-in across each of the key Adult demographics: Adults 18-34 (2.4/6), Adults 18-49 (2.2/5) and Adults 25-54 (2.0/4).

"Primetime: What Would You Do?" (10:00-11:00 p.m.)

Airing against established original dramas on NBC ("Law & Order: SVU") and CBS ("Without a Trace"), ABC News' "Primetime: What Would You Do?" was up over its week-ago season premiere in both Total Viewers (7.3 million vs. 7.0 million) and Adults 18-49 (2.8/7 vs. 2.7/7). The ABC newsmagazine ranked No. 2 in the hour, beating "Without a Trace" among Adults 18-34 (2.6/7 vs. 1.7/5) and Men 18-49 (2.4/6 vs. 2.2/6).

� "Primetime: What Would You Do?" hit series highs in Adults 18-34 (2.6/7) and Men 18-34 (2.3/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 1/13/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (FOX)
· HOMELAND SECURITY USA (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· PRIMETIME (ABC)
· SCRUBS (ABC)
· WITHOUT A TRACE (CBS)









most recent ratings | view all posts
[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.

[07/28/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top for ABC
The franchise's latest edition closes up more than 26% from a year ago among adults 18-49.

[07/27/15 - 02:09 PM]
NASCAR Sprint Cup Race from the Brickyard Delivers NBCSN's Most-Watched Telecast Ever
NBCSN spins the numbers for Sunday, July 26.

[07/27/15 - 01:42 PM]
"Save My Life: Boston Trauma" Builds on Its Week-Ago Debut by 13% in Adults 18-49 and by 10% in Adults 25-54
ABC News spins the numbers for Sunday, July 26.

[07/27/15 - 01:41 PM]
"Boston EMS" Opens as Saturday Night's Most-Watched Show
ABC News spins the numbers for Saturday, July 25.

[07/27/15 - 01:07 PM]
Disney XD's "Gamer's Guide to Pretty Much Everything" Scores With Record-Setting Launch
Disney XD further spins the numbers for Wednesday, July 22.

[07/27/15 - 12:42 PM]
TV One's "Unsung Hollywood" Featuring Bernie Mac Premiere Night Is No. 1 with Black Viewers
TV One further spins the numbers for Wednesday, July 22.

[07/27/15 - 12:04 PM]
"Under the Dome," "Zoo" and "Extant" Among the Week's Top Five Programs in Live + 7-Day Viewer Lift
CBS further spins the numbers for the week of July 6-12.

[07/27/15 - 10:59 AM]
Live + 7 Day Ratings: ABC's "The Bachelorette" Matches a Season High
ABC further spins the numbers for the week of July 6-12.

[07/27/15 - 10:00 AM]
"Tut" Averages 2.2 Million Viewers - Largest Viewership in Timeslot in 8 Years
Spike TV further spins the numbers for July 19-21.

[07/27/15 - 08:32 AM]
ABC Ranks No. 1 on Sunday in Adults 18-49 with a 5-Week High on the Night
ABC spins the numbers for Sunday, July 26.