or


[01/14/09 - 12:19 PM]
ABC's Tuesday Is Up by 15% in Viewers and by a Substantial 64% in Adults 18-49 Over the Year Ago Night
ABC spins the numbers for Tuesday, January 13.

[via press release from ABC]

Quick Take for Tuesday, January 13, 2009 (Fast Affiliate Live + Same Day Ratings)

Opposite Fox's "American Idol" Premiere, ABC's Tuesday is Up by 15% in Viewers and by a Substantial 64% in Adults 18-49 Over the Year Ago Night

"Homeland Security USA" Improves the 8pm Time Period by 1.6 Million Viewers and by 50% in Adults 18-49 Over ABC's Year-Ago Performance

"Scrubs" at 9:30pm Holds 100% of its Lead-in in All Key Adult Demos

ABC News' "Primetime: What Would You Do?" is Up Week to Week in Viewers and Adults 18-49, Hitting Series Highs in Adults 18-34 and Men 18-34

Tuesday Night (8:00-11:00 p.m.)

Opposite the season premiere of Fox's "American Idol," ABC was up over the same night last year (01/15/08) by 15% in Total Viewers (5.9 million vs. 5.1 million) and by a substantial 64% in the key Adults 18-49 sales demo (2.3/6 vs. 1.4/3).

"Homeland Security USA" (8:00-9:00 p.m.)

Airing against the first hour of "American Idol," ABC's "Homeland Security USA" saw increases for the Net at 8:00 p.m. over the same night last year, up by 1.6 million viewers (6.0 million viewers vs. 4.4 million) and by 50% in Adults 18-49 (1.8/5 vs. 1.2/3).

� Despite the competition, "Homeland Security USA" grew from start to finish among Adults 18-34 (1.3/4 to 1.4/4) and Adults 18-49 (1.8/5 to 1.9/5).

"Scrubs" (9:00-9:30 p.m.)

ABC's "Scrubs" earned second place in its half-hour among Men 18-34 (2.2/6) to Fox's "American Idol."

"Scrubs" (9:30-10:00 p.m.)

At 9:30pm, the night's second episode of "Scrubs" retained 100% of its lead-in across each of the key Adult demographics: Adults 18-34 (2.4/6), Adults 18-49 (2.2/5) and Adults 25-54 (2.0/4).

"Primetime: What Would You Do?" (10:00-11:00 p.m.)

Airing against established original dramas on NBC ("Law & Order: SVU") and CBS ("Without a Trace"), ABC News' "Primetime: What Would You Do?" was up over its week-ago season premiere in both Total Viewers (7.3 million vs. 7.0 million) and Adults 18-49 (2.8/7 vs. 2.7/7). The ABC newsmagazine ranked No. 2 in the hour, beating "Without a Trace" among Adults 18-34 (2.6/7 vs. 1.7/5) and Men 18-49 (2.4/6 vs. 2.2/6).

� "Primetime: What Would You Do?" hit series highs in Adults 18-34 (2.6/7) and Men 18-34 (2.3/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 1/13/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· HOMELAND SECURITY USA (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· SCRUBS (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[11/20/18 - 08:12 AM]
Monday's Broadcast Ratings: NFL, "Dancing" Finale Push ABC in Front
The Alphabet get a boost from the Chiefs/Rams game in the Kansas City and Los Angeles markets.

[11/20/18 - 07:46 AM]
ESPN's Chiefs-Rams Thriller Is "Monday Night Football's" Best Overnight Rating Since 2014
ESPN spins the numbers for Monday, November 19.

[11/19/18 - 08:15 AM]
Sunday's Broadcast Ratings: No Stopping NBC, "Sunday Night Football"
The Peacock cruises to another victory in all categories last night.

[11/18/18 - 08:25 AM]
Saturday's Broadcast Ratings: ABC Wins Demo Race with College Football
The Alphabet takes home top honors among adults 18-49 while NBC is the most-watched network.

[11/18/18 - 08:08 AM]
College Football Week 12: ABC Televises Three Highest-Rated Games, Sets a Multi-Year Overnight High in Noon ET Window
ESPN spins the numbers for Saturday, November 17.

[11/17/18 - 08:31 AM]
Friday's Broadcast Ratings: "Last Man Standing" Sparks Another FOX Victory
The network takes home top honors among adults 18-49 while CBS is the most-watched broadcaster.

[11/16/18 - 09:10 AM]
FOX Sports Reigns Supreme in Most Important Metric in All of Television: Live Sports Event Viewing
FOX Sports further spins the numbers for the year to date.

[11/16/18 - 08:21 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Continue Reign
The network leads the night among total viewers and adults 18-49.

[11/15/18 - 08:18 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Put ABC on Top
The Alphabet's telecast however is down 34% from a year ago among adults 18-49.

[11/15/18 - 07:31 AM]
"Andi Mack" and "Raven's Home" Hit Multi-Week Highs and Stand as Friday's Top 2 TV Telecasts in Key Youth Demos
Disney Channel further spins the numbers for Friday, November 9.

[11/14/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock takes home top honors among adults 18-49 while CBS is the most-watched network.

[11/13/18 - 08:14 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC in Front
The Peacock wins the night in both total viewers and adults 18-49.

[11/13/18 - 08:01 AM]
ESPN's "Monday Night Football": Giants-49ers Up 19 Percent Year-Over-Year
ESPN spins the numbers for Monday, November 12.

[11/12/18 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Cruises to Victory with "Sunday Night Football"
The Peacock easily wins the night among total viewers and adults 18-49.

[11/11/18 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Wins Latest College Football Showdown
The Alphabet tops NBC and FOX in both total viewers and adults 18-49.