or


[01/20/09 - 01:52 PM]
'Friday Night Lights' Kicks Off Its Third Season on NBC with a Three-Month Time-Period High for the Network
NBC spins the numbers for Friday, January 16.

[via press release from NBC]

'FRIDAY NIGHT LIGHTS' KICKS OFF ITS THIRD SEASON ON NBC WITH A THREE-MONTH TIME-PERIOD HIGH FOR THE NETWORK

UPDATE: 'FRIDAY NIGHT LIGHTS' KICKS OFF ITS THIRD SEASON ON NBC WITH A THREE-MONTH TIME-PERIOD HIGH FOR THE NETWORK

THE ACCLAIMED DRAMA RANKS #2 IN THE SLOT IN ADULTS 18-49

VERSUS NBC'S SEASON AVERAGE IN THE FRIDAY 9 P.M. HOUR, 'FNL' IS UP 33 PERCENT IN 18-49

'HOWIE DO IT' IMPROVES ON NBC'S SEASON AVERAGE IN THE TIME PERIOD PRIOR TO 'HOWIE' BY 64 PERCENT IN 18-49

UNIVERSAL CITY, Calif. � January 20, 2009 � Last Friday's third season debut of "Friday Night Lights" on NBC has scored the network's highest adult 18-49 rating in the Friday 9-10 p.m. ET slot in three months (since October 17) and second highest of the season, according to "live plus same day" in-home viewing figures from Nielsen Media Research. In total viewers, it's NBC's biggest overall audience in the slot in four weeks and second biggest since October 24.

"Friday Night Lights" averaged a 1.6 rating, 5 share in adult 18-49 and 4.5 million viewers overall. The acclaimed drama finished #2 in the competitive time period in adults 18-49. Note that last season, "Friday Night Lights" "live plus same day" rating increased by an average of 19 percent in 18-49 when Nielsen issued "live plus seven day" results.

Versus NBC's 18-49 average in the time period so far during the 2008-09 television season, the January 16 "Friday Night Lights" is up 33 percent (with a 1.6 rating vs. a 1.2).

This season of "Friday Night Lights" has previously run on DirecTV as part of an innovative deal that helped keep the series in production through a third season.

From 8-8:29 p.m. ET Friday night, NBC's "Howie Do It" (1.7/6 in 18-49, 6.0 million viewers overall) ranked #2 in the time period in 18-49 and #1 among men 18-49. From 8:29-9 p.m., "Howie Do It" (1.9/6 in 18-49, 6.1 million viewers overall) also finished #2 in 18-49 and #1 in men 18-49. From its first telecast to its second, "Howie Do It" improved its 18-49 rating by 12 percent.

For the 8-9 p.m. hour, "Howie Do It" improved on NBC's season averages in the time period prior to "Howie's" debut by 64 percent in 18-49 rating (1.8 vs. 1.1) and 1.3 million persons or 28 percent in total viewers (6.0 million vs. 4.7 million).

At 10 p.m. ET Friday night, "Dateline NBC" delivered a 1.5/4 in 18-49 and 5.6 million viewers overall. Week to week, "Dateline" is up in 18-49 rating by 15 percent (to a 1.5/4 from a 1.3/4) and in total viewers by 13 percent (to 5.6 million from 4.9 million).

Updated 18-49 averages for Friday night are: CBS 2.4/7; ABC, 1.7/5; NBC, 1.6/5; Fox, 1.2/4; CW, 0.5/1. In overall total viewers, January 16 updated results are: CBS, 10.6 million; NBC, 5.4 million; Fox, 5.3 million; ABC, 5.1 million; CW, 1.1 million





  [january 2009]  
S
M
T
W
T
F
S
    


· DATELINE NBC (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· HOWIE DO IT (NBC)





most recent ratings | view all posts
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.