OVER ONE MILLION VIEWERS "VOTED" FOR "BAD GIRLS CLUB" ON NIGHT OF PRESIDENTIAL INAUGURATION
Participation on WAP Site and Mobile Polls At All Time High
NEW YORK � January 22, 2009 � Over one million viewers tuned in to Oxygen's "Bad Girls Club" on Tuesday night at 10PM, despite atypical competition on the evening of the Presidential Inauguration. Oxygen's "Bad Girls Club" continued its momentum - and was the #3 cable network for W18-34, behind sister networks Bravo and USA. The sixth episode of "Bad Girls Club" ("Popping In") was
Oxygen's sixth most watched telecast ever among W18-34 (442,000), ninth most watched telecast ever among both P18-49 (747,000) and total viewers (1,071,000) and tenth most watched telecast overall among W18-49 (548,000) according to Nielsen Media Research data.
Season three continues to dominate last season with triple digit increases in every key demo. Compared to the average of the first six episodes of "Bad Girls Club" Season 2, this season is up 140% for P18-49 (641,000 vs. 267,000), 149% for W18-49 (476,000 vs. 191,000), 228% for W18-34 (377,000 vs. 115,000), and 118% for total viewers (894,000 vs. 411,000).
Oxygen's digital results are strong as well. Tuesday night's mobile poll enjoyed its highest participation rate ever, with a 97% increase in voters over last week. The big question of the night -- "In a Tanisha vs. Tiffany smack-down, who would win?" Results were split evenly. Hits to the show's WAP site has more than tripled (238%) since the launch of season three. In addition, page views on the "Bad Girls Club" show site totaled 3.4 million in the week leading up to Tuesday night's episode.
Tuesday's episode saw the return of Season 2 "fan favorite" Tanisha who was best known for her use of pots and pans, but outside the kitchen.
About Oxygen Media:
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched 2000 to fill a void in the television landscape � creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."