[01/26/09 - 11:09 AM]
ABC Wins in Adults 18-49, Beating Its Nearest Sunday Competitor by 43%
ABC spins the numbers for Sunday, January 25.

[via press release from ABC]

Fast Facts for Sunday, January 25, 2009 (Fast Affiliate Live + Same Day Ratings)

With a Repeat "Housewives" Opposite Nearly All Original Competition, ABC Wins in Adults 18-49, Beating its Nearest Sunday Competitor by 43%

"Home Edition" Towers Above the Rest as Sunday's No. 1 TV Show in Adults 18-49

Winning the 7 O'clock Hour in Adults 18-49, "America's Funniest Home Videos" Hits Season Highs in Young Adults, with its Best Results Since March

ABC's "Extreme Makeover: Home Edition" Wins its 2-Hour Time Period by 46% in Adults 18-49, Posting its Top Young Adult Numbers Since Early May

With its Top-Rated Repeat Number in Close to 2 Years, "Desperate Housewives" Wins the 10pm Hour in Adults 18-49, Beating Original Competition on NBC and CBS,

Sunday Primetime (7:00-11:00 p.m.)

Although "Housewives" was in repeat and the Net faced mostly original competition throughout the evening, ABC ranked No. 1 on Sunday night across the Adult demographic categories: AD18-34 (2.6/7-tie), AD18-49 (3.3/8) and AD25-54 (3.9/7). In the key Adult 18-49 sales demo, ABC (3.3/8) beat out runner-up CBS by 43% (2.3/6), third-place Fox by 50% (2.2/5) and fourth-place NBC by 57% (2.1/5). ABC ranked No. 1 in all 8 half-hours of the evening in Adults 18-49.

* ABC was up from the prior week by 3% in Total Viewers (9.6 million vs. 9.3 million) and by 6% in Adults 18-49 (3.3/8 vs. 3.1/7).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Kicking off ABC's night with a victory in 7 o'clock hour in Adults 18-49, with an 8% advantage over second-place CBS' "60 Minutes (2.6/7 vs. 2.4/7), ABC's "America's Funniest Home Videos" also led its time period by wide margins in Adults 18-34 (1.9/6), Men 18-34 (1.7/6) and Women 18-34 (2.1/7).

* Producing season-high numbers, "America's Funniest Home Videos" turned in the series' highest Adult 18-34 (tie) and Adult 18-49 (tie) ratings in nearly 11 months - since 3/2/08.

"Extreme Makeover: Home Edition" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's 2-hour installment of "Extreme Makeover: Home Edition" won its time period by 46% in Adults 18-49 over its closest competition (4.1/9 vs. 2.8/6 - Fox) to stand as Sunday's No. 1 TV program in the key young adult sales demo.

* Achieving season-best results in young adults, "Home Edition" garnered its highest ratings since early-May among Adults 18-34 (3.2/8) and Adult 18-49 (4.1/9) - since 5/11/08 and 5/4/08, respectively.

"Desperate Housewives" (10:00-11:00 p.m.)

Winning the 10 o'clock hour in Adults 18-49 with a repeat telecast, ABC's encore airing of "Desperate Housewives" (2.5/6) beat out original competition on CBS by 9% (2.3/6 - "Hallmark Hall of Fame: Loving Leah") and on NBC by 14% (2.2/6 - "NBC Movie Special: The Last Templar - Part 1").

* ABC's "Desperate Housewives" marked its highest-rated repeat telecast with Adults 18-49 (in any time period) in close to 2 years - since 3/11/07.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/25/09.

  [january 2009]  


most recent ratings | view all posts
[03/23/18 - 01:06 PM]
Oxygen Media's "Aaron Hernandez Uncovered" Becomes Highest Rated True Crime Program in Network History with 1.05 Million Total Viewers
Oxygen further spins the numbers for Saturday, March 17 and Sunday, March 18.

[03/23/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS, NCAA Hold Off Push from ABC, NBC
The Peacock's "Chicago Fire" edges the Alphabet's "Station 19" in the firefighter drama showdown.

[03/22/18 - 08:10 AM]
Wednesday's Broadcast Ratings: FOX Finales Win Tight Demo Race
The network edges ABC, CBS and NBC by one-tenth of a ratings point.

[03/21/18 - 08:16 AM]
Tuesday's Broadcast Ratings: "The Voice" Keeps NBC on Top
The Peacock leads the evening among total viewers and adults 18-49.

[03/20/18 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice" Tops "American Idol" in Second Showdown
NBC wins the evening in both total viewers and adults 18-49.

[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.